Chapter 871: The publicity effect is so good?

After explaining everything, Pei Qian asked: "Have you remembered?"
Ma Yang nodded: "Don't worry, Brother Qian, I remember it all!"
Pei Qian was very satisfied, thinking that he was an old horse, but he did not raise any objections to these requirements.
These requirements put forward by Pei Qian are obviously not conducive to the competition between Tuwei Live and other live broadcast platforms.
The anchors come and go freely, and do not impose any time limit. Objectively speaking, it will definitely turn the rabbit tail live broadcast into an excellent springboard.
In the live broadcast industry, it is normal for anchors to switch jobs. On the one hand, the anchor’s income has expanded too fast and legal awareness is weak; on the other hand, it is also because the major live broadcast platforms are sparing no effort to dig out people.
Most live broadcast platforms now use big contracts to lock down the big anchors. Although there are sky-high liquidated damages, the fixed salary is also sky-high.
Tuwei Live is a new live broadcast platform. The official does not pay a fixed salary, the audience is small, and the gift money is not a lot. Even if a small anchor catches up in the Tuwei live broadcast, it will soon be poached by big platforms for high salaries.
As long as the rabbit tail live broadcast has been lacking influential anchors, its appeal to the audience will be very limited, and it will be difficult to get popular.
The falsification of data on the live broadcast platform is already an open secret.
In fact, it's not just live broadcasting. Data fraud is widespread in the Internet industry, and it has formed a de facto bad currency to drive out good currency.
Two apps of the same type, one has 1,000 real users and the other has 10,000 fake users. Investors will definitely choose the latter.
Because they think that out of these 10,000 fake users, one or two thousand are real, right? And the former 1000 users, who can prove that they are all real?
Therefore, when data falsification becomes an unspoken rule, companies that do not falsify will also be considered as falsified, and the real data becomes meaningless.
Many platforms have hundreds of millions or billions of popularity at every turn. Although everyone knows it is fake, looking at this number, it will be much more lively than those live broadcast rooms with hundreds or thousands of people.
And guilds, agreement gifts, rankings, robot barrage, etc., are all means of fraudulent heat. These live broadcast platforms must be a complete set.
And Pei Qian did the opposite, just wanting to be the good coin driven out by the bad coin.
When the time comes, everyone will see that there are only a few thousand people and tens of thousands of people in the live room on the homepage of Rabbit Tail Live.
Strictly and intensively dealing with sideballs and poorly directed live broadcasts are also a way to reduce popularity. Of course, there is also a sense of social responsibility in it.
The vast majority of current live broadcasts are very vigilant against behaviors that are expressly prohibited by law, but they turn a blind eye to a lot of sideball and hype behavior.
For example, a rich second-generation girl drove a luxury car on the street. The girl deliberately wore a low-cut outfit to go racing. When the car was racing, the seat belt was tightened a bit, and the girl shouted a few times because the sports car was accelerating... and it was soon attracted A lot of heat and attention.
Strictly speaking, this is certainly not illegal, but it will have a very bad value-oriented effect.
Pei Qian can't control what other live broadcast platforms do, but his own live broadcast platform definitely prohibits this.
In other words, Tuwei live broadcast is much stricter than other live broadcast platforms.
If these principles are implemented, Rabbit Tail Live will definitely be submerged in many live broadcast platforms.
Pei Qian's goal is to let Rabbit Tail Live live so half-deadly, so he has to pay high bandwidth fees to burn money.
The current mainstream live broadcast platform, the expenditure structure is roughly: bandwidth cost 30%, host sharing / host contracting fee 30%, other operating costs (such as regular office operating costs, marketing costs, copyright costs, etc.) 40%.
Pei Qian cut off most of the anchor contracting costs, marketing costs, and copyright costs. Although it reduced expenditures, it also eliminated the possibility of platform explosions.
In this way, as long as the bandwidth cost is paid steadily, it will be a pure loss.
Bandwidth cost is usually the model of peak bandwidth monthly settlement. If the number of people online at the same time exceeds 2 million in the same month, the amount of data to be transmitted per second will be as high as 300GB, and the monthly cost will be 40 million.
Of course, it is certainly impossible to have such a high number of simultaneous online users in the early stage of the rabbit tail live broadcast operation, but in any case, even if the bandwidth is lower, a lot of money will be burned every month, making Pei Qian's current burden significantly lighter.
Pei Qian had already investigated these contents in advance.
If you are someone who knows something about the live broadcast industry, you will definitely question Pei Qian's ideas, or at least have to ask.
However, Lao Ma accepted it without asking at all. This shows that Lao Ma either knows nothing about the live broadcast industry, or he is obedient to his own words and has no other ideas at all.
No matter how you look at it, Lao Ma is very reliable!
Pei Qian was very satisfied with Lao Ma’s reaction: "Well, keep in mind the points I told you, and make good preparations. When preparing the company, let He Desheng and Chen Yufeng help. You can go to other live broadcast platforms to find a middle-level person in charge. Come here, in short, I will solve the problem of money, you just let go and do it!"
Ma Yang immediately stood up excitedly: "No problem, Brother Qian, wrap it around me!"
...
Just as Ma Yang left, someone knocked on the door outside the office.
Pei Qian looked up and saw Assistant Xin.
"Mr. Pei, Meng Chang is here."
Pei Qian frowned slightly: "Just let him in, I was just looking for him."
After a while, Meng Chang knocked on the door lightly, then pushed in.
However, at the moment when he saw President Pei, Meng Chang couldn't help but "cocked" in his heart, feeling a little weak.
Because Mr. Pei's face is not very good, he seems a little unhappy!
When Meng Chang sees President Pei, there is always an indescribable awe. It seems that his every move can't escape the eyes of President Pei. He wants to be clever but dare not.
But Meng Chang changed his mind. This is my first day at work. Even if Mr. Pei is angry, he should be angry with others. Isn't it okay with me?
However, before Meng Chang had time to speak, Pei Qian reached out and handed over a report: "See it for yourself."
Meng Chang stretched out his hand to take it blankly, his face changed as soon as he saw the first page.
"This...Is this the analysis of the communication effect of the publicity plan I did before?"
"how can that be?"
"The publicity effect is so good?!"
Meng Chang was completely stunned. He was so eloquent that he was silent for five minutes without saying a word.
This report is an analysis report on the dissemination effect of Tenda's physical industry publicity program during the Spring Festival!
Before, Pei Qian originally wanted Meng Chang to officially start work after the Spring Festival, but just in time for him to rush to spend money, he wanted to advertise for Moyu takeaway, Moyu Internet cafe, Upwind Logistics, Sloth Apartment and other physical industries.
Pei Qian thought for a moment. Now that he has decided to let Meng Chang be responsible for advertising and marketing, why not take this opportunity to let him practice his hands?
So Pei Qian assigned Meng Chang a task and asked him to randomly produce a set of propaganda posters about related entities.
After Meng Chang received this propaganda task, he immediately began to design.
The worse the publicity effect, the more commission he gets. Isn't it simple?
Meng Chang made a set of designs very unwittingly. All the posters are all in a minimalist style. A solid color background plus a logo or store picture will be done. All other information is omitted, even those Ordinary people who don't know these industries see this advertisement, and they can't judge what industry they are promoting.
After completing the business, Meng Chang no longer paid attention to this matter.
Because in his opinion, the publicity effect of this advertisement must be very poor, without any key information, what effect can it have?
However, looking carefully at this analysis report on the communication effects, Meng Chang realized that he was wrong.
The effect of this publicity plan is unexpectedly good!
Meng Chang knows marketing well, so when he saw this report, he reflected on his strategy and immediately understood what was going on.
"Broken, I overlooked a very crucial detail!"
"President Pei only said that he asked me to publish a set of propaganda posters for Tenda's physical industry, but he did not say what the scale of this propaganda was!
"I thought it was only a small-scale publicity in Jingzhou or other individual cities, so I finalized this publicity plan."
"If it's only a small-scale promotion, in the many colorful billboards, these simple to the extreme posters will be very inconspicuous. Those who can recognize Tenda Industry do not need to read this advertisement to know; and those who do not Those who follow Tenda's industry will feel at a loss after seeing this advertisement."
"But I didn't expect President Pei to put it on such a large scale!"
"Not just Jingzhou and Handong Province, but even the imperial capital, magic capital and other big cities have all overwhelmed publicity. Even in some prosperous neighborhoods, these advertisements are all piled together, forming a cluster effect!"
"If it's just a minimalist advertisement, it will soon be buried in various colorful advertisements; but if the whole street is full of such minimalist advertisements, it will immediately give passers-by a strong visual impact, leaving A deep impression, and will highlight a strong confidence in brand value..."
"But... as far as I know, there are not so many physical industries in many cities? There are no stores, but you insist on advertising?"
"This……"
Meng Chang was dizzy ~EbookFREE.me~ One small detail was not well grasped, which directly led to a radical change in the publicity effect.
Originally, Meng Chang was full of confidence and felt that the effect of this publicity plan would be extremely different, but he found that it was not the case at all!
According to the previous agreement signed with President Pei, a commission is issued once a month, and the amount of commission will be determined based on the effects of all recent marketing activities.
Now that the publicity plan of Tenda's physical industry is so successful, it will definitely greatly lower the overall evaluation. I am afraid that this month's commission will be seriously affected!
Meng Chang was hit hard and didn't know what to say for a while.
He looked up at President Pei, then looked down at the analysis report in his hand.
It's strange, why do you feel that Bae is always more angry than me?
It stands to reason that this publicity plan has achieved such a good publicity effect, and President Pei’s publicity funds have been earned back, and there is no need to send me more commissions. Shouldn’t I be overjoyed and overwhelmed?