Chapter 953: "Revisiting classic domestic games" promotion plan

Meng Chang opened the laptop and quickly tapped the keyboard, and Vance was like a fountain.
With his extremely high efficiency, the general plan was quickly written.
But after carefully reviewing this plan, Meng Chang felt that there are two loopholes that must be filled.
This solution requires the cooperation of ESRO's official platform and Tenda Games to pack these domestic classic games into a collection, and then secretly stuff "Mission and Choice" into it.
In addition, Meng Chang had to go to Tenda Games to get the DEMO of "Mission and Choice", at least play a little bit to understand.
As the saying goes, knowing yourself and the enemy can survive all battles. An important reason for Meng Chang's failure before was that he did not thoroughly understand the products he wanted to promote, but considered them in accordance with the habitual thinking of ordinary people.
As a result, the difference was a thousand miles away.
Facts have proved that President Pei's way of thinking is completely contrary to ordinary people. There are many pits hidden in these projects, which will be stepped in if you are not careful.
Therefore, although Meng Chang has never played a few games himself, it is difficult to judge the pros and cons of the game, but at least he has to play the game patiently to ensure that his plan is foolproof.
As for how to make ERSO official platform and Tenda game department cooperate with their own plans, this is easy to handle.
After all, his current official identity is the head of the advertising and marketing department, and the promotion of "Mission and Choice" is a task personally arranged by President Pei.
As long as Meng Chang speaks, Tenda's game department will definitely cooperate fully.
Now, Meng Chang feels that his plan is only a little bit away from success.
And flicker, has always been his strong point.
So, he finally perfected this rough propaganda plan, then got up and left, ready to go to Tenda game department to conduct a wave of linkage with the person in charge, Hu Xianbin.
...
The advertising and marketing department is also in the Shenhua Plaza, a few floors away from the Tenda game department, so it will be here soon.
Meng Chang went straight to Hu Xianbin and explained his intentions.
Hu Xianbin attaches great importance to: "Promote "Mission and Choice"? Of course, no problem! Since it is Mr. Pei's intention, please mention what you want, Brother Meng, we will definitely cooperate fully."
Meng Chang couldn't help but smiled. It seemed that the plan was going well and it developed exactly as expected.
"First of all, please provide a demo of the game. Although I have already figured out the promotion plan, I still have to play the specific game before finalizing some details."
"Secondly, we have to discuss with the official ESRO platform to hold a "Review of Classic Domestic Games" event. The official platform will come forward and package all the classic domestic games from more than a decade ago into a collection, which will be published on the official platform. discount sale."
"Of course, the money sold by other games has nothing to do with us, but we have obtained the copyright for "Mission and Choice", so we still sell this game at the original price, which is 158 yuan."
"After the development of our "Mission and Choice" is completed, we will replace the previous game."
Meng Chang did his homework and "Mission and Choice" was released after "Command and Conquer". The original price of "Command and Conquer" in China was 160 yuan, while the original price of "Mission and Choice" was 158 yuan.
Of course, this is the original price. "Mission and Choice" has the intention of making bad money. Therefore, various discount activities have been carried out during the promotion and promotion. The lowest price can even be more than 80 yuan.
But whether it was 80 yuan or 158 yuan, it was tantamount to a huge sum of money in the past nine years.
As for why a relatively high price was set at that time, it must be combined with the background of the times.
At that time, the domestic game industry was in fierce turmoil, online games were rapidly rising, and piracy was gradually rampant. Domestic-made genuine stand-alone games were forced to start a price war with piracy, but no matter how low the price was, it still did not help.
Although the development team of "Mission and Choice" did a poor job at the time, they knew marketing and the market very well.
They knew that the price of this game could never be lowered.
Because the development team knows the quality of this game well, the word-of-mouth will definitely collapse after the release. Since you are thinking about making a fortune, the price must be set higher to make more money.
Moreover, since this game sells sentimentality, higher prices can also hint to players that this game is a boutique game of the same level as "Command and Conquer", a big production, and the price is low, players will be suspicious.
Therefore, the original game of "Command and Conquer" sells for 160 yuan in China, and the original price of "Mission and Choice" is set at 158 ​​yuan, a symbolic reduction of 2 yuan.
Everyone knows the results later. More than 40,000 sets of the game were sold. In the end, more than 30,000 sets were required to be refunded, and the remaining nearly 10,000 sets were also angrily discarded by the players.
Therefore, Meng Chang also intends to sell "Mission and Choice" at the original price of 158 yuan, which is also consistent with the historical price.
Of course, the exact price depends on what President Pei and Tenda's game department mean. Meng Chang himself cannot be the master.
Hu Xianbin couldn't help but nodded: "This idea is good!"
"The price of 158 yuan is relatively moderate. Because the initial investment of "Mission and Choice" is very large, it may not be able to recover the cost if it is sold cheap. But it will be too expensive to sell for about 200 yuan, 158 is considered a more appropriate one. the price of."
"But...what's the point of being bundled with a domestic classic game more than ten years ago? Why is it that we will replace the old game after our game comes out?"
"It seems a bit superfluous? And wouldn't this misunderstand the players?"
Meng Chang smiled slightly and didn't panic at all. It was time for his three-inch tongue to work.
"The propaganda method I use is called "Yi Yang Xian Yi"!"
"First engage in this'revisiting the classic domestic game', and then publicize it so that players can start to reminisce about the era many years ago, and arouse a certain degree of discussion."
"After a certain degree of discussion has been formed, we will also cooperate with the official platform to promote it to raise the popularity of these classic games."
"At this time, many players will definitely curse "Mission and Choice" as the "national travel shame", recalling the deception of this game to players at that time. At the same time, everyone will also express regret for other excellent domestic games."
"Finally, we secretly replaced the new "Mission and Choice". Players will not find out at first, but when they find out, they will definitely feel particularly surprised. The former "national travel shame" was washed away, The junk game has been remade into a real'light of national travel'..."
"This will definitely spark a craze!"
"Compared with directly announcing that we have remade "Mission and Choice", this approach will definitely surprise players even more!"
"Of course, the only problem is that the entire publicity process may be delayed for a long time, but I don't think this problem is serious. Don't be afraid of being late for a good meal."
Meng Chang's words are half-truth and half-truth. What's false is that he wants the entire promotion process to be delayed until after the game is released, so that he can get at least two months of commission.
As for what happens after the game is released, he doesn't care about it. It's a big deal that he won't need to mention the achievements that month.
Meng Chang's words really convinced Hu Xianbin completely.
"Sounds like a very good promotion plan!"
"Then I will contact the official platform, tell them about this publicity plan, and let them cooperate!"
Needless to say, the relationship between Tenda Games and ESRO's official platform is a proper pro-son treatment.
This time, "Mission and Choice" is a super production, and the official platform also attaches great importance to it. Tenda puts forward propaganda requirements. As long as it is not too excessive, the official should meet it. UU reading www. uukánshu.com
Meng Chang was very happy. As long as Hu Xianbin was persuaded, his plan should be half successful.
"By the way, the DEMO of the game..."
Meng Chang didn't dare to forget this.
Hu Xianbin said: "Okay, I'll find a mobile hard drive to copy it for you, but this game is still in the development stage, try not to spread it outside, and don't use the content inside as promotional materials."
"If you have any requirements for the promotional materials, tell me directly, and I will cooperate with the preparation."
Meng Chang nodded: "Of course, I just experience the gameplay a little bit."
After getting the game DEMO, Meng Chang immediately returned to the advertising and marketing department without stopping, and then installed it on his computer.
In the next few days, he was ready to fight with this game.
In fact, the promotion plan this time does not have much to do with the content of the game, but Meng Chang's previous failure is mainly too painful, so he is still safe.