Chapter 2007: : PR handling

Yesterday morning, except for Lingdie, all the company’s main executives attended that press conference, mainly to show that the current Qushi medicinal oil No. 1 produced by the Chinese medicine factory is too hot, which may cause insufficient market. Even a large number of fake drugs appeared.
At the press conference, Ling Die called on the government and the whole society to severely crack down on counterfeit and inferior medicines to protect patients' medication safety.
Similarly, at the press conference, clearly tell all patients how to distinguish true and false Qushi Yaoyou No. 1?
Originally this is a good thing, and it is of great benefit to the reputation of the Chinese medicine factory and consumers. Unexpectedly, this happened today.
Ye Chen asked Ling Die, "What should I do now?"
"It can only be handled by public relations," Ling Die said.
This kind of thing is said to be big or small. If it is another small pharmaceutical factory, or an irresponsible pharmaceutical factory, or a pharmaceutical factory that does not want to develop anymore, you can ignore these things.
Because the responsibility does not lie with the Chinese medicine factory, but with the counterfeit and inferior medicine factories, and the individual consumers' ability to distinguish.
However, if you want to deal with this incident, the company can deal with public relations.
"Originally, I had this idea at the press conference yesterday. I wanted those who bought fake anti-dampness medicinal oils and exchanged them for real ones. However, because the amount of fake medicines outside was too much, it was impossible to confirm it for a while Come down. But in today’s situation, if a bottle of fake medicine is exchanged for a bottle of real medicinal oil, millions of bottles of fake antidampness medicinal oil circulating on the market will also be replaced by millions of bottles. The cost price is about ten million yuan." Ling Die said.
Ye Chen knew that if he really did that, it would only be used for advertising.
Of course, he agreed with Ling Die's idea.
"Then proceed according to this." Ye Chen said.
Now the Korean and Japanese market agents have confirmed that, as long as the counterfeit drug incident is handled properly, then he will be fine.
Of course, this counterfeit drug incident must be handled well.
Because Ye Chen could see that human nature is greedy. Especially in China's economic environment, as long as one thing becomes popular and makes a lot of money, many people will follow suit.
Even if there is patent protection, when it is protected by the state, some people still want money without life. Therefore, this time, if the counterfeit drug incident is dealt with, it will not happen again next time.
Ye Chen had a good talk with Ling Die. When he came down from the office and went outside the entrance of the Chinese Medicine Factory, he saw that there were many people outside and refused to scatter.
These people either want the Chinese medicine factory to give them a statement, or they want the Chinese medicine factory to pay compensation.
In fact, Ye Chen thought it was funny. Obviously, he bought fake medicines, but they wanted to compensate the company that produced the real medicine. Instead of seeking compensation from the fake medicine company, they came to the real Chinese medicine factory instead.
If it was someone else, send someone to drive it away long ago.
However, Ye Chen knows that if these people are really patients and use medicated oil for removing dampness, then it means that they believe in medicated oil for removing dampness. Moreover, Ye Chen feels that these ordinary patients are relatively pitiful and cannot be single. Come to consider.
After all, they are just ordinary patients, just consumers, and they don't know that the drugs they buy are actually fake drugs.
When Ye Chen walked over, he saw the security guards of the Chinese medicine factory still surrounding these people.
"I'm Ye Chen, you can tell me if you have anything." Ye Chen said.
In fact, many people in Chinese medicine factories know that Ye Chen is the largest shareholder. However, he did not reveal it to the media.
Therefore, those outside did not know that Ye Chen was the biggest boss of this Chinese medicine factory.
However, Ye Chen's TCM skills are now well-known not only in Shanghai's TCM circle, but also in South Korea, Japan and other countries. So, when he just showed up and announced his name, someone immediately looked over.
"If someone really uses medicated oil for removing dampness, but using fake medicated oil for removing dampness, and if the condition is not cured, I can get it cured." Ye Chen said.
Generally speaking, consumers who use anti-dampness medicated oil are definitely related to surgical skin diseases.
Ye Chen has treated many skin diseases of this kind.
Many patients, because they have been treated for a long time, even have repeated relapses, they are considered to be tortured by those painful and itchy skin diseases.
"Doctor Ye, why are you helping us?" a man said.
"Actually, even if other people, I might have trouble helping. What's more, the folk remedy for removing dampness medicinal oil was originally mine." Ye Chen said.
Now those consumers understand it after hearing it. They also know that the real antidampness medicated oil is indeed very effective, no matter how itchy or painful the skin is, it will quickly relieve itching after using it.
But whether it can be cured all at once depends on the severity of the skin disease?
"If you need treatment, follow me now. If you want to talk to the Chinese medicine factory, send a representative to talk to the Chinese medicine factory. Others who are deliberately involved in trouble will not be able to help you." Ye Chen said.
When Ye Chen came out of those crowds, dozens of people soon followed.
Some of these people are Shanghainese, and some are consumers who have bought fake antidampness medicinal oil with identities nearby.
Now when I heard that Ye Chen wanted to treat them personally, he naturally followed, and they also believed in Ye Chen's medical skills and ethics.
Because there were too many people, Ye Chen definitely couldn't carry them. Therefore, let them follow into the Chinese medicine factory. In the Chinese medicine factory, Ye Chen will show them one by one. What kind of skin disease do these people have?
When entering inside, these consumers who bought counterfeit medicines can see that this is a large-scale and very strict Chinese medicine factory, which is completely different from those small workshops that produce fake medicines.
"Are you unclear on the authentic Qushi medicinal oil No. 1?" Ye Chen asked.
"It's not very clear, it looks the same on the outside, and the smell of medicine is also the same." said a consumer.
When Ye Chen asked him to bring a bottle of fake medicine, Ye Chen took it and looked at it and found that it was the same as the other fake medicines he had seen before, except that the exterior packaging was the same. The color, smell, etc. of the medicated oil liquid all look very similar.
At this point, if it is not carefully identified and distinguished from the real one, it is really difficult to identify it.
"This bottle of fake medicine is very real, but it is different from the real one. The smell is not pure, and more medicinal oil is infiltrated in it, but several important medicinal materials are missing." Ye Chen Said.