Chapter 253: Huge Chinese player effect

"Sports Weekly" still praised the Chinese players. In the "Sports Weekly" published on Monday morning, the press release written by Yan Qiang was put on the headlines.
Chinese football ushered in the spring of studying abroad.
Zheng Zhi, Yang Chen, Li Yin, Li Weifeng, Fan Zhiyi, Sun Jihai, Zhou Xi, Shao Jiayi, Li Jinyu, they are the greatest hopes of Chinese football.
As they prove themselves in Europe, I believe more and more Chinese players will set foot on this European land.
...
However, in Germany, the "Frankfurt Report" is more willing to tap the benefits that Chinese players bring to the Frankfurt club.
They interviewed Fisher, the chairman of the Frankfurt club, and got a terrible stat. Frankfurt's revenue this season has doubled from the previous season. On the one hand, it is because the team played in the second division last year and this year in the first division, but the more important reason is the joining of Zheng Zhi and Yang Chen. The sales of jerseys in January 1999 will soon come out, this data is actually 100 times the same period last year!
100 times, yes, it is so scary.
In the past, jerseys were difficult to sell because there were no well-known players, but now there are none, but now there are well-known Chinese stars, which is enough.
Frankfurt has become the most frequented city for Chinese people. When I come here, I like to visit the Frankfurt club and buy a jersey for Chinese players.
Yang Chen ’s jerseys sold the best. This month, 2044 pieces have been sold. Zheng Zhi ’s 1202 pieces, Li Yin ’s 498 pieces, and Li Weifeng ’s 221 pieces.
Don't underestimate these data, Li Weifeng's data directly burst a lot of players, he ranked fourth in the club.
That's right, although there are only 221 pieces, but he ranks behind Yang Chen, Zheng Zhi and Li Yin, the other players of the club can't even sell 100 jerseys a month.
Of course, most of the jerseys they buy are Chinese fans, and some local fans, like Zheng Zhi and Yang Chen, have already conquered Frankfurt fans, and they no longer need the support of domestic fans.
The sales of jerseys by Li Yin and Li Weifeng are only supported by domestic fans.
Many media and fans were more inclined to buy Chinese players at the beginning, which was a commercial signing. However, after half a season, Yang Chen and Zheng Zhi's two blossoms in competitive commerce allowed Frankfurt to achieve a double harvest of results and money.
"Frankfurt Report" said that Zheng Zhi and Yang Chen are now more than the stories of the Chinese. They have already won the love of local fans and won the respect of fans.
"Frankfurt Report" published an exclusive interview with the Frankfurt club chairman Fisher, Fisher disclosed a lot of details, the introduction of Yang Chen and Zheng Zhi achieved immediate results, Zheng Zhi and Yang Chen jerseys have even been sold in China Out of 100,000 pieces, and they have a bigger goal, which is to take root in China with the help of Chinese players, and have more fans in China in the future.
Regarding the effect of Chinese players, Fisher said: "From a market perspective, Chinese players have brought positive influences in three aspects. The first is brand awareness, which is particularly obvious in China, and our brand has obvious influence in China. Growth. Even with Bayern Munich and Dortmund, Chinese fans want Frankfurt to win, which was unimaginable a few months ago. "
The second aspect is the sales of club jerseys and peripheral products. Fisher revealed: "Our team has four stars. They are not well-known in the West, but they have changed the proportion of our sales. The domestic sales in Germany range from 95 % Dropped to 10%. This forced us to make adjustments to the logistics system. When Li Yin arrived last month, we made preparations for high demand, but still exceeded our expectations. For example, 2 days we ca n’t I won another scarf and took 250. We sell 1,000 more jerseys, which will not make us rich, but there will be 1,000 more people in the world wearing Frankfurt jerseys. "
How many jerseys did Zheng Zhi and Yang Chen sell for Frankfurt? Fisher did not conceal: "In China alone, we sold 100,000 jerseys each. Our previous team sold 3,000 to 4,000 jerseys a year. The best jersey numbers sold before were also in a season. As far as 500 pieces are concerned, it ’s quite a lot for us, and we can say a lot. The basic difference is the size of the market. There are hundreds of thousands of Frankfurt fans in Frankfurt, but maybe millions in China. We calculated I can sell one year ’s jerseys, but it sold out in two and a half months. "
The third aspect is the increase in the number of fans who watch the game live. Fisher revealed: "Asian fans are starting to pour into the stadium. We have noticed an increase in interest in Frankfurt games, ticket sales, and fans who want to see Chinese players. Every weekend there are football matches in Frankfurt. Now, when we play At this time, it is easier to attract fans. And in any international publicity activities, we will introduce Chinese players. "
The addition of Chinese players has also made the Frankfurt team favored by sponsors. Fisher said: "With the improvement of the brand image and the growth of influence in a market like China, our brand has appreciated ~ EbookFREE.me ~ has become a more popular brand, many companies want to Use our brand to enter certain markets. We also use our own football school or guidance school to build the brand. Many brands are beginning to approach us, and some brands even think that it is a prize to cooperate with us. It can be said that it is far beyond I look forward to the fact that the Frankfurt Club now has a very important opportunity. I think we are taking advantage of this opportunity. "
Fisher also revealed a message that all of these revenues are not only attributed to the club, but also to the players ’share, because Chinese players have their own portrait rights:" Jersey sales, scarf sales, sponsorship income, we are with Chinese players gain profit."
Fisher finally stated that the club has a long-term goal to take root in China. "From the first day of introducing Chinese players until they leave, we will work hard for this: our wealth, value ... this is far beyond the scope of players. I think once fans follow the Frankfurt club, these are what we can pass to New fan stuff. If you really understand us, then you will never stop being an "eagle" fan. Our intention is to let these follow our fans because they admire a player, while continuing to follow the players, He also has a little more red and black in his heart. "
So, don't look at the fact that Chinese players have not yet become famous, but in fact they have already started to make money. Naturally, Yang Chen and Zheng Zhi needless to say, even Li Weifeng and Li Yin have earned a lot.
On Monday morning, accompanied by a strong roar, a brand new white Audi TT appeared in front of everyone.
? ? ?
"Who is that?"
"Oh, God, did he actually buy such a good car?"
The club teammates were stunned.
Even Zheng Zhi and Yang Chen were shocked, and they looked at each other ...
"This……"