Vol 5 Chapter 105: ,Film Festival


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"Jeff, you idiot, how do I know, whoever wins the prize will not be you or me!
This is the first film festival. Who knows what the criteria are? "Thoms said angrily
As the newcomers in the film industry, Thomas and Jeff are curious about all this. They have made movies, but like most films, they are three-day tours of the theater.
Since the establishment of the Film Academy, the Bulgarian film industry has embarked on a fast track for development, and in just a few years, the industry has tripled.
With hundreds of thousands of employees, more than 300 films are born here every year, creating billions of levs.
Well, this is what the film industry boasted about. In 1926, the total box office of Bulgaria's national movie was only 760 million leva. The box office of this billion billion leva should be the sum of the world's movie box office.
Domestic box office data can also be checked, while foreign box office data, British and French developed countries can also get an approximate figure, all other regions are showing pirated, who knows how much this box office?
Anyway, now that Bulgaria is the world's largest film producer, the market share does not exist. There is no such statement in this era!
Except for Europe and the United States, filmmakers in other regions are struggling to survive. Cinemas in most regions are supported by pirated movies.
In order to sell the movie as much as possible, the license fees of Bulgarian film companies in many areas are only nominally one leva. As a result, people are too lazy to pay this leva!
The only data that can be counted is the number of films. Sixty to seventy percent of the films currently playing in cinemas around the world are made in Bulgaria.
In Europe and the United States, where the economic development of various countries is good, film companies can also cooperate with locals to sell some copyright fees, and it is not necessary to think about layering. That is impossible.
In this era, votes were counted manually, and every home theater distribution company had to send someone to squat, otherwise the movie theater was filled with people, and it was not surprising that the box office was still zero.
Had Ferdinand not been supporting the film industry and the cinema line under the Royal Consortium had not stole box office, the number of Bulgarian film companies would have been reduced by nine floors.
After many attempts, movie companies have learned to be clever. Domestic film box offices have been stratified. Foreign countries have sold movies directly to theaters.
Bulgaria has naturally become the world's largest movie ticket real estate, and also has the potential of Britain and France, because the greed of capitalists destroys it all.
This is also the limitation of the times. The profit of movies in this period is only at the box office, and the periphery of the movies has not been developed at all, and there is no need to launder money through movies.
At this time, the most popular was the big studios, anyway, the audience is not fussy, as long as they are not playing too hilarious movies, you can make money.
Independent filmmakers, small film companies, they are very difficult to survive. Prior to the introduction of the Anti-Monopoly Law, theaters were basically self-produced and self-sold, and there were no places to release these independent films.
Ferdinand's cinemas can be said to be the earliest in the world to implement the separation of production and broadcasting, and it is now the world's largest cinema circuit.
Except for Bulgaria, European and American countries are still accustomed to the mode of large studios. These theaters usually only play their own films, and purchase them when they are insufficient.
And when you buy a movie, everyone is still used to buying some successful movies. This way you can make steady profits without losing money. Basically, movies that are sold in Bulgaria will not hit the streets in Europe!
Quite a bit of the taste of later Hollywood, has become the weather vane of the world's movies!
In this context, independent filmmakers couldn't hang around in the country and were unwilling to get that share of dead wages, so they all moved to Bulgaria.
This is the source of impetus for the rapid development of the Bulgarian film industry. With the participation of filmmakers from all over the world, there are so many movie companies in Rose City.
The Rose City is the Bulgarian rose industry base. Large areas of rose gardens exist. The scenery here has always been a favorite of Bulgarians!
Perhaps it was this kind of love that allowed them to join the ocean of roses when they were filming.
Well, this is all false. The reason is to advertise Bulgaria's rose industry. As the boss behind the scenes, Ferdinand greeted himself.
How could the people below not be attentive? Anyway, as long as the rose garden appears in the movie, you can get certain preferential treatment when it is arranged in the theater.
Although this privilege is very limited, it has also attracted filmmakers and appears in almost all movies.
The Rose City film and television base has naturally become the world's largest film and television base. Ferdinand has dropped hundreds of millions of levs here and has the most complete infrastructure of this era.
And the facilities are open to the public for free, and the film and television base is profitable through hotels, shopping malls, and rental equipment and props.
These are all claims on the bright side. The real profit point is not on the bright side. All movie props are Bulgarian brands.
During the filming of many movies, these brands have already entered the movie and then appeared on the big screen. They did a promotion for these brands for free.
Due to the limitations of the times, everyone has not discovered the potential advertising value of this movie, or some smart people have discovered this problem, but they do not know how high the film's advertising value is, and chose to be silent.
The value of these advertisements is the motivation for Ferdinand to be willing to make no money and to promote Bulgarian films overseas.
After all, the advertising value of pirated movies and genuine movies exists. Under the influence of movies, when buying these industrial products, everyone will naturally lean on familiar brands.
Especially in economically backward regions, people will subconsciously think that these products appearing in movies are the best products in the world.
After a long period of advertising bombardment, the whole world now knows that the Balkans are God's back garden. The roses here are the best roses in the world.
Naturally, the rose essential oil, rose perfume, rose wine, and rose drink produced here are all the best rose derivatives in the world. None of them!
With the promotion of Bulgarian films around the world, Ferdinand has also become the world's largest brand king, and many of its industrial products have established brand value.
Perhaps in a short period of time, the benefits brought by these brand values ​​are still very limited, but in the future, with the increase of social wealth and the improvement of people's lives, the value brought by these brands will be incalculable!
At least in Europe, Ferdinand has reaped the benefits of a wave of brand bonuses. Under the circumstances of comparable price performance, brand names are always more popular.
What makes Ferdinand cried is that data show that for every point in economic growth in Britain and France, the sales of these home appliances will increase by two to three points.
If, for reasons of personal interest, Ferdinand has to keep the economies of European countries moving forward, he finally understands why some people in later generations would say that the European and American economies were tied together after the First World War.
How tightly the world economy is is still uncertain, but Ferdinand's industry has been tied to the economies of European countries. Once the economic crisis breaks out, he will suffer heavy losses!
No wonder the big capitalists all went to play finance in the end. As far as anti-risk ability is concerned, as long as they don't die, they can almost make money without losing money.
It's not the same for the real economy. Once the economic crisis breaks out, no one can stand alone, and the response measures must be severely lost. If the response is not timely, it will go bankrupt.
If Ferdinand is just a simple capitalist, it is estimated that it will also engage in finance, control several banks, establish several securities companies, and cut wool directly in the stock market, which is safe and profitable!
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With the rapid development of the Bulgarian film industry, in September 1926, the Bulgarian Film Association applied to the Ministry of Culture to establish the Bulgarian Film Festival-the Rose Film Festival!
After obtaining approval, the Film Association began preparations. In 1927, it was the first film festival in Bulgaria and the first film festival in the world.
Four years ahead of the earliest Venice Film Festival in history!
In order to guarantee the authority of the film festival, the Bulgarian government decisively chose to evade and gave the report right to the Bulgarian Film Association.
The film festival is a new born product, except for the industry, there is almost no reaction from the outside world. The first appearance of the Rose Film Festival can be said to be very shabby!
Without a red carpet, a luxurious stage, and no publicity, it started quietly in an auditorium in the Rose Film and Television Base.
The director of the Film Association, Victor Billy, personally acted as the host. The opening of the film festival first reviewed the development of the world's films, and then turned to the history of the development of Bulgarian films.
"The first Rose Film Festival, the best film award was the series of films" Bulgarian Rise ", and now the producers are invited to the stage to receive the award." The host's voice sounded
I saw that the producer sent a representative, went to the front desk and took a certificate from the host, then walked down neatly, and then the host continued to issue the second award until the end of the award, which was useless To ten minutes.
There are no trophies, no award-winning guests, and no awards, and there is not even a shortlist of films. This is the first film festival in Bulgaria!
There are not as many awards as future generations. There are only five awards: best director award, best actor award, best script award, best photography award, and best film award.
In view of this era, the independent personality of young literary artists, Ferdinand did not intervene, and did not directly come up with the film festival model of later generations, completely handed over to the film industry.
Shame is shabby, simple is simple! Anyway, this is the first film festival in the world, everything is moving forward, and the previous festival mode may not be suitable for Bulgaria today!
Looking at this awkward film festival, Ferdinand wondered if his butterfly effect was too powerful, and even the film festival was so clean and neat.
Is there a film festival in the world that will end the award ceremony in just a few minutes?
It is estimated that this time is not enough for a star to go on the red carpet!
The Rose Film Festival awards ceremony ended so quickly, and the reception started.
Ferdinand really doubted whether they had finished the award ceremony in the shortest time in order to start the reception in advance.
His suspicions are not baseless. How much the Russians are alcoholic, it is estimated that many people know that the large Russian immigrants in Bulgaria directly brought this characteristic into Bulgaria.
This can be seen from the fast-growing consumption of alcohol in Bulgaria every year. It can be seen that the world's second-largest drinking country exceeds the combined consumption of wine in Britain and France!
The festival is simple and fast. Anyway, this is the first time. Everyone has no experience. Any situation is acceptable.
What surprised Ferdinand most was the winner of the best film award, which was actually the series of "Bulgarian Rise", which directly regarded the series as a movie.
Of course, this is not much. It is acceptable to treat a series of movies as a one-step movie directly. The problem is that this movie is a completely commercial movie.
At the same time, it is also a commercial movie that sings praises to Ferdinand, or the highest grossing film in the world.
Under normal circumstances, such a commercial film without art cells is difficult to get everyone's approval, not to mention winning.
Soon Ferdinand figured out why "Bulgarian Rise" won the prize, and all the judges at the festival were Bulgarians.
A movie that can arouse their patriotism, there is no problem without winning! Compared with art, patriotism is more important.
Perhaps this is also the key to the success of the film. Although this film uses a little exaggeration, it also reflects the social changes in Bulgaria.
From the original "War of Independence", the Bulgarian people expelled the Ottomans for their national independence.
Then came the "Self-Defense War", in which Bulgarian military and civilians resisted the Serbian invasion and defended the territorial integrity of the country.
In the third "Self-Defense Counterattack", the Bulgarian army broke out and the Bulgarian army won the victory. From this war, Ferdinand entered the stage of history, and Bulgaria also embarked on the road of opening.
The fourth "Balkan War", Bulgaria achieved the first counterattack, defeated the Ottoman Empire, and laid the foundation of Bulgaria's great power!
The fifth "Battle of Constantinople" is a simple war movie, reflecting the stubborn fighting of the Bulgarian army, the Balkans enthusiastically joined the army, and finally defeated the Ottoman Empire.
These five films are full of strong political meaning, and the Bulgarian Ministry of Publicity is still one of the investors, otherwise the project would not be possible at all.
After all, the cost of a single film exceeded 20 million levs, and the highest box office record of Bulgarian films at the time was less than 30 million levs ~ EbookFREE.me ~ At the beginning, it was running at a loss!
It was just that an accident happened later, and the box office of the movie was somewhat unexpected. The first time he came into contact with such a war movie, the audience's favorite was extraordinary.
The first "Independence War" achieved a box office of hundreds of millions of levs in the country. Although it was only two years after it was hung on the circuit to break through 100 million, this also successfully recovered the cost.
At present, commercial films in Bulgaria are usually produced by producers and theaters at a rate of 55%, provided that the producers release the films themselves, otherwise the distribution company will take away 20% to 25%.
It is not that the distribution company is black, but that the cost of film distribution in this era is indeed high. Whether it is a film copy or a movie promotion, the distribution company is responsible.
The most troublesome thing is to supervise the cinema and prevent them from stealing the box office. These costs add up.
In addition, there is a more risky method, which is to directly contract the movie theater and put your movie in a fixed period. All the risks are borne by the producer.
This mode is the favorite mode of the theater, but it is the most hated by the producers. It is only suitable for big directors to play, and it is bound to die.
In normal movie distribution, in the end, the real money that can be obtained by the producer is less than 30%, and there are taxes paid, so the box office over 100 million is actually just a capital protection and a small profit.
Films of this political theme have always been the most resisted by filmmakers. Ferdinand estimates that the Rose Film Festival of "Bulgarian Rise" won the award this time, and it must have been a curse among international filmmakers.
However, this does not seem to have any impact. It is also a good thing that the world ’s first film festival can cause controversy. The most feared thing is the lack of attention.
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