Vol 2 Chapter 328: Switch to Puma, top treatment

The results of the draw of the Champions League 1/8 finals for the 2012-2013 season came out. Several were happy and some were sad. The draw of the Donetsk miners is a good draw for Dortmund today.
If there is no accident, there is not much pressure to advance to the quarter-finals of the Champions League this season.
According to the plan, Tang Zheng was supposed to return to China with his girlfriend Zhao Lina to spend New Year's Day with her family.
Professional players often cannot help themselves, especially professional players playing in the European League, and their game cycles often conflict with traditional domestic holidays in China.
But Tang Zheng received a call from his agent Chen Jia. He needed to stay in Germany for a few days, waiting for Puma's latest contract reply.
At the end of 2009, Tang Zheng signed a three-year endorsement contract with Nike.
As Tang Zheng played better and better on the football field, Chen Jia, as a commercial agent, realized that the treatment given by Nike was no longer enough for Tang Zheng ’s performance on the stadium, so he hoped that Nike could give a copy It can be worthy of Tang Zheng's latest contract.
After several rounds of negotiations, the conditions offered by Nike have always been somewhat different from the conditions offered by Chen Jia.
And Nike feels that as the world's top sports equipment supplier, it is fearless and has a relatively arrogant attitude.
At the end of last year, Puma contacted Chen Jia, hoping to sign Tang Zheng, and promised to give Tang Zheng the top contract under Puma and enjoy treatment with Aguero, Fabregas and other stars.
Over time, Tang Zheng proved himself in the Champions League.
Whether he is facing AC Milan, Barcelona, ​​or the Galaxy Battleship Real Madrid, Tang Zheng's strength is phenomenal.
After Puma confirmed the intention to cooperate with Bundesliga champion Dortmund, everyone wanted to sign Tang Zheng in one fell swoop, so that commercial agent Chen Jiayou had no fear, waiting for Puma to increase the price.
Coupled with the huge Chinese market behind Tang Zheng, it is difficult for Puma to think about it.
Therefore, when the contract between Tang Zheng and Nike was about to end, Puma decided to sign Tang Zheng with a top endorsement fee of five million euros in the world football. In addition, according to the previously negotiated signing period, there were some concessions. The annual contract becomes 3 + 2, and the endorsement fee increases by 15% every year.
The specific contract details have a new agreement increase compared to the supplementary agreement prepared at the end of last year. In view of Dortmund ’s quarter-finals in the Champions League last season, the supplementary agreement added the entry into the Champions League semi-finals, finals and championship awards.
Personal glory like Mr. German Football, Bundesliga assist king, UEFA Champions League best player, UEFA Champions League top scorer, UEFA Champions League assist king, etc. all have reward details.
Of course, the finalists of the FIFA Golden Globe Awards mentioned at the end of last year remain unchanged.
Speaking of which, recently I have to mention that the voting method of the FIFA Golden Globe Award is too ridiculous.
Tang Zheng can be said to have performed very well throughout 2012. Messi, Inesta, Harvey and other stars who competed in the second round of the Champions League quarter-finals last season did not have any performance. This season, the Champions League group stage led Dortmund to suppress. Cristiano Ronaldo's Real Madrid won the first place in the Super Death category, but the final list of the three-person FIFA Golden Globe Awards just announced does not have Tang Zheng.
According to the voting ratio, Messi topped the list, Cristiano Ronald repeated many times, and Iniesta was third.
As the Puskas Prize winner at FIFA ’s annual awards ceremony last year, Tang Zheng was also invited at the 2012 FIFA annual awards ceremony, but he is not planning to go to the annual awards ceremony in January next year.
Because the FIFA best team of the year does not have his name, all eleven players come from La Liga.
Five Real Madrid, five Barcelona, ​​the remaining one is Falcao.
None of the players in the Premier League and the Bundesliga entered the FIFA lineup of the year, which caused some dissatisfaction with the British media and the German media, especially the German media and the Chinese media.
Tang Zheng's performance in the past season is obvious to all, leading Dortmund to defend the league champion, last season's Champions League also reached the quarterfinals, the performance is no worse than Xavi, Iniesta and Xavi Alonso.
If the European Cup is used as a reference, it is understandable.
However, despite this, the mainstream European media felt speechless and angry at the FIFA judges.
It is understandable that the core members of the Spanish national team have been elected. What about other positions?
Did the other league players not pay?
If the competition year is based on the performance of the national team, why is there another accident in 2010?
Obviously, there is a difference in appearance.
The water is deep!
Tang Zheng believes that instead of putting time in the FIFA annual awards ceremony, it is better to put more time in training to prepare for the second half of the 2012-2013 season.
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Tang Zheng has official business to stay in Germany. Zhao Lina finally stayed in Germany after a period of ideological struggles, accompanying her boyfriend and making progress together.
Tang Zheng trained to shoot, and Zhao Lina trained to react in front of the goal to complement each other.
December 23, 2009 is the start date of the three-year contract between Tang Zheng and Nike, and December 22, 2012 is the deadline for the three-year contract between Tang Zheng and Nike.
So on the morning of December 23, 2012, Puma, a well-known global sports brand supplier, held a press conference in the town of Herzogenaurach in the German headquarters in Erlangen-Hirchstadt, Bavaria.
In order to express the importance he attaches to Tang Zheng, Puma ’s newly appointed president Franz Koch attended the press conference in person.
The Chinese media reporters who were invited to the scene smiled and were very proud.
The vice president of PPR from Puma's parent company is ambitious and strives to create new legends after the company's reorganization.
Starting last year, Franz Koch, who had just taken over Puma, tried to contact Tang Zheng's commercial agent Chen Jia. Because Tang Zheng and Nike still have contracts in place, there is only verbal agreement between the two.
As Tang Zheng and Nike's cooperation broke down this summer, he seemed to see Puma reborn in his hands, catching up with Adidas and Nike, two of the world's top sports equipment suppliers.
Tang Zheng's competitive level has been recognized, coupled with the huge Chinese market behind him, so Franz Koch was eyeing the Chinese international who played for Dortmund when he took office.
Franz Koch personally attended the press conference and paid tribute to Tang Zheng while declaring to the world that Puma Corporal Lixian Corporal is worth having.
Tang Zheng, who attended the signing of the Puma press conference, sighed that he was very satisfied with Nike's attention three years ago.
But compared with now, Encyclopedia still has a certain gap.
However, it is quite normal to think about it. Nike is the world's top sports equipment supplier, and only top stars such as Cristiano Ronaldo can attract them.
And myself, at most, is a potential stock.
Even if the potential of this potential stock is becoming stronger and stronger, Nike has to pay attention to whose business value is more ideal.
Tang Zheng has a strong appeal in the Chinese market, but Nike has to consider global appeal.
There is no doubt that Cristiano Ronaldo, who has won the European Golden Globe and Mr. World Football, is even better.
First of all, Tang Zheng visited the Puma Industrial Park, which is full of fairy tales, accompanied by Puma President Franz Koch and journalists from all major media around the world.
The Puma Industrial Park occupies a large area, so Franz Koch and Tang Zheng cannot go through the entire industrial park, but go to several buildings with Puma's characteristics symbolically.
Track and field equipment research and development center, golf equipment research and development center, F1 equipment research and development center, football sports research and development center and Puma reception building.
Among them, the Football Equipment R & D Center is the key browsing place. Frenchman Franz Koch, who is in his early forties, stands at the door. Dozens of the world ’s top media reporters are constantly shooting. "In September 2007, the F1 Equipment R & D Center was officially renamed the Schumacher Building."
Immediately, he pointed to the track and field equipment R & D center building loudly: "After the end of this summer Olympic Games, it was officially renamed the Bolt Building, and our current football R & D center has not been renamed. I think that after many years, this building can be named Tang Zheng Building. "
At the same time, Tang Zheng entered the future prospect portrayed by Franz Koch. Flowers, applause, fame, everything, his handsome face almost showed his true feelings.
Fortunately, at a critical moment, he coughed and returned to reality.
Franz Koch has been polishing in the mall for many years, how can he not see the subtle changes in Tang Zheng's expression?
He chuckled softly, bent over halfway, and made a welcome gesture.
Around 11:30, Tang Zheng and Franz Koch returned to the main building of Puma headquarters.
In other words, the real feast is about to be staged!
Chen Jia has dealt with the contract issues, which means that Tang Zheng only needs to sign his name on the negotiated triplicate contract.
In the witness of the global pricing you media invited by Puma, Tang Zheng signed his name on [Party B] in a triplicate contract.
From this moment on, Tang Zheng will become a contracted professional football player under Puma in the next three years.
There are detailed provisions in the contract details. Tang Zheng will surpass Fabregas and Aguero in the three years of the contract and become the world's top promotion star of Puma.
Next, it was the turn of the media interview.
"Mr. Franz, is it convenient to reveal the contract details?"
The middle-aged reporter of "ESPN" threw out a topic that everyone dared to be interested in.
Fritz Koch smiled without any hesitation, "What's the matter?"
He turned his head to look at Tang Zheng, then said in front of many reporters: "We signed a 3 + 2 global top endorsement contract between us, what is the world's top? Tang can take 500 yuan from Puma every year Basic endorsement fee of 10,000 Euros. "
Speaking of which, Fritz Koch habitually sold the pass, and then looked at many reporters meaningfully.
A young female reporter with a work card from The Times couldn't help but ask, "Is there any other bonus terms?"
In fact, it is not uncommon to offer reward clauses in brand sponsors, as long as the players who are slightly famous in the world football have relevant affiliate clauses.
"Huh." Fritz Koch nodded slightly.
"That ... convenient ..."
The speech was not over, Fritz Koch smiled and waved interrupted with empathy: "The specific link is more troublesome, I will focus on it. If Tang won the Bundesliga, German Cup and Champions League in 2012-2013 For the championship, he will receive an additional three million euros. If he gets the league assists and the Champions League assists, he will be awarded an additional 500,000 euros ... "
Without saying the same thing, the Bavarian Munich Evening News reporter pointed to Tang Zheng and asked unpleasantly, "Mr. Fritz, do you believe him that way?"
Fritz Koch still smiled: "This reporter, I think this is why I am the president of Puma and you are a reporter."
Having said that, he added: "Of course, I did not discriminate against you as a reporter, just kidding."
"Hahaha."
There was a good-hearted laughter at the scene, only the "Munich Evening News" reporter looked a little unsightly.
Waiting for the atmosphere to ease, Fritz Koch continued: "If you win the Champions League top scorer you can get one million euros ... If Don can win the FIFA Golden Globe Award, he will receive an additional two million euros ... In other words, he can get up to 14 million euros in total endorsement fees from our company every year. "
What is the concept of the endorsement fee of 14 million euros?
The Dortmund club and Puma have signed a contract for eight years, only a total of 70 million euros, equivalent to only 8.75 million euros per year ...
Cristiano Ronaldo now only receives seven million euros from Nike each year, and Messi only receives six million euros from Adidas.
Even without counting the incentives added to the contract, Tang Zheng ’s basic endorsement fee is five million euros, which means that Tang Zheng ’s current endorsement fee for sports brands can rank third in world football.
Perhaps Tang Zheng ’s ability is somewhat different from that of Cristiano Ronaldo and Messi, but the market appeal can be a little, especially Puma is preparing to focus on the Asia-Pacific market, and the sky-high price signing of Tang Zheng has become the most crucial for them to enter the Asia-Pacific market. A ring.
Even if Tang Zheng pays out 14 million euros in endorsement fees every year, Puma is confident that he will earn ten times back from the Chinese market.
The Chinese market is a potential market not to be missed by any sports brand.
"Wow--"
The main building of Puma's headquarters was suddenly in an uproar, including Chinese journalists from afar.
About half a minute later ~ EbookFREE.me ~ The old colleague "Süddeutsche Zeitung" reporter asked Tang Zheng badly: "Mr. Tang, do you think you deserve this treatment?"
Tang Zheng glanced down at the reporter's work card and asked, "Are you usually reporting on table tennis?"
At first, no one knew why Tang Zheng talked about table tennis.
But after a reaction time of two seconds, everyone tacitly laughed.
Tang Zheng's answer was very decent, as long as the media concerned about the football game knows that his momentum is very fierce.
Perhaps fame and strength are far from Cristiano Ronaldo and Messi, but they are not far behind.
Not long after, Tang Zheng supported the rostrum with both hands and said solemnly: "There will be no compensation in the world that I cannot deserve, because only treatment is not worthy of my performance, nothing more."
Not much talk, but domineering.