Vol 2 Chapter 523: How to better harvest chives

Latest website: At the reception, Wu Hao and Lin Wei were naturally the focus of the audience. In this regard, Lin Wei really enjoyed the feeling of the stars and the moon, but Wu Hao didn't like it very much.
But anyway, for entertainment, even if he doesn't like it, he must deal with these bosses and stars who deliberately and take advantage of opportunities.
He doesn't know the thoughts of these people, but he doesn't have any thoughts about investing in the film and television industry. So after these people's abacus failed, they had to rush to Lin Wei again.
Although Wei Media will invest in some film and television projects in the future, it will not make a profit from this. Its main purpose is to promote online VR movie theater lines.
In the foreseeable future, the on-line opening of the online VR movie theater line will inevitably lead to a fierce conflict with the traditional offline cinema line, so the competition for excellent film resources is very important.
In the long run, their online VR movie theater line is definitely dominant. However, in the short term, the strength of traditional offline cinemas is still very large. Wu Hao They want to break through and grow stronger, I am afraid it will take some trouble.
This is just like the scramble between the network video platform and the TV station at the beginning, and the TV station must be powerful at first. The network video platform is just a new thing and its strength is very small. It is as easy for a TV station to crush them as it is to crush an ant.
But with the popularity of the Internet, online video platforms are also growing. So far, it can be said that it has competed with the TV station's chamber, and it is comparable. Even now, the network video platform has a tendency to suppress the TV station.
In addition to some powerful satellite TVs, many local TV stations and even some satellite TVs have begun to support them hard to maintain. It is an indisputable fact that the impact of the Internet has indeed caused the decline of traditional TV broadcasting channels.
This can be seen not only by Wu Hao, but also by these film and television companies and distributors. So this is why the bosses of these film and television companies and distributors have worked hard to come to Anxi.
In a happy and peaceful atmosphere, the reception was over. Lin Wei took the opportunity to start discussions with these film and television companies and distributors on the subsequent in-depth cooperation, while Wu Hao focused on the online VR cinema online.
In response to the price issues most concerned by the Internet and user names, Weibo and Haoyu's official Weibo quickly responded.
In this response, the operation mode of the entire online VR movie theater line and the related charging standards are introduced in detail.
The online VR movie theater line is said to be an online theater line. In fact, it is not much different from the general online video playback platform. It is a video resource playback website.
However, in the virtual world, it appears in the form of a virtual movie theater, giving people the effect of watching movies in a real theater.
The online VR movie theater line uses VIP members plus tickets to watch movies in two ways. The price of VIP members is 20 yuan per month. All users who purchase VIP members can watch all the newly released VIP episodes without restriction, and these episodes will not be charged separately in other ways, and will not generate additional costs.
Ticketing for movie viewing is mainly aimed at movies released with online VR cinema lines, which is also aligned with offline cinema lines. As with the offline theater line, all films released will be screened using box office splitting. Fifty percent of all proceeds during the effective screening period belong to the issuer and the film owner.
Of course, in order to attract a large number of movies to join in at this stage, the VR movie theater line is screened online. Wu Hao took the initiative to increase the split between the issuer and the film owner to 55 percent, while they kept only 45 percent of their operating expenses.
This is absolutely unacceptable for the offline cinema line, because the accounting ratio of the offline cinema line is generally six or four, or even more. The number of theater lines is six, and the issuer and film side are four.
Sometimes filmmakers and distributors take the initiative to reduce the split ratio in order to obtain more and longer release opportunities, more than 30% of them. And some of the videos with delayed keys are even more than 20%.
Wu Hao's decision seems to be a loss for them. In fact, it attracted a large number of films to be released at the beginning stage to expand platform resources.
In addition, this is also a marketing promotion method. At the beginning, it is necessary to equip with a lot of money and attract a large number of viewers and users.
Of course, they ca n’t really lose money. Let ’s not talk about whether they can make money on box office accounting and online VR movie theater operations.
Even at a loss, there is no problem. You know, they have already made a lot of money by selling hardware equipment. The release of these movie contents is actually to attract more consumers to buy their VR products. In this respect, they are not losing.
Not to mention some extra income in the operation of the platform, such as advertising revenue.
Currently, they price movies released on online VR movie theaters between 10 and 20 yuan. The specific price is still negotiated with the film producer, the production cost and quality of the film are different, and the ticket price is different.
Although the filmmakers and distributors are given the right to independently price within a certain range, it does not mean that they can set prices arbitrarily. If the quality of a movie is not good, but they set a high price, then few people will be willing to watch it. Therefore, filmmakers and distributors must make reasonable pricing based on the quality of the film to attract viewers to the maximum extent.
As for VIP members, you can discount on the basis of the original fare ~ EbookFREE.me ~ The higher the member's level, the cheaper the discount will be. From the initial 20% off to the lowest 50% off, it can be said that the longer the VIP member opens, the greater the discount.
This is also to maintain the number of VIP users to a certain extent, instead of thinking over and over how to cut the leek over and over, to tap the maximum value of these VIP members.
All purchased videos can be viewed for an unlimited number of times within a prescribed period, usually two days or 48 hours. After the deadline, you have to buy it again. Of course, if you buy it again, the fare will be more favorable.
The reason for this is to protect the interests of the filmmakers and distributors. After all, one ticket can only watch one movie in the offline theater.
On the online VR movie theater line, Wu Hao set it to two days, which is somewhat unfair to the film and distributor.
Of course, compared to the limited screening period of the offline theater line, the online VR movie theater line can be unlimited and can be shown for a longer time. In this respect, filmmakers and distributors can obtain more revenue through a longer screening period, which indirectly makes up for their previous losses.