Chapter 151: Pepsi

Rockefeller Jr. was very pleased with Sheffield ’s compliments and directly said his father ’s famous quote,
People who have privileges but no power are waste, and those who are educated and unaffected are piles of worthless rubbish. Our origin is better And also have better mobility. "
According to Sheffield's simple translation of this sentence, I not only want to be born better than you, but also work harder than you. Otherwise, there will be very few geniuses who have been educated to gain influence that should belong to you.
The most typical example of the former is represented by Vanderbilt. In fact, similar rich people are not only one of the Vanderbilt family. In the end, in the near future, the Carnegie family will also cash out, and will not be ravaged from the capital market. , Chose a free day.
The biggest profit of the oil industry now comes from oil lamps! In order to sell kerosene to more regions, the standard oil method is: in many countries, we have to produce oil lamps first, and then teach the locals to learn how to use kerosene. In order to expand people's demand for kerosene, the company sold thousands of kerosene lamps and wicks at low prices, and sometimes gave them away for free to customers who bought kerosene for the first time.
However, in this era, many businessmen in the United States have different faces at home and abroad, as do Standard Oil. Citizens of the same kind of welfare rarely enjoy it.
Obviously, Rockefeller is also a qualified capitalist. Commodities sold to the public are naturally maximized. How to get cheap, and in order to win a good reputation in the international community, we must come up with the best products and build better. The reputation is just like the food industry. The food given to citizens ca n’t wait to have the periodic table in their hands, and the high-level society provides it exclusively. Capitalists can take a chest guarantee that it is absolutely safe, without adding any chemicals, mainly by themselves. Also eating.
Anyway, the cheaper the product quality is, the less guaranteed it is. This is a very basic common sense. Every penny and one piece of merchandise is absolutely in line with international standards. Everyone is almost the same. So in this regard, Sheffield is definitely apprehensive to the conscience of the United States. He not only killed the middleman, but basically did not touch the food that requires the periodic table of the elements, but only provided the raw materials.
But even so, relying on selling kerosene lamps as the main profit, the Rockefeller family's wealth is comparable to robbing banks. As for whether it is comparable to Morgan in the banking industry, no one knows.
Now Rockefeller Jr. has discovered from the Sheffield United Company, an internal combustion engine-powered crawler tractor, that the oil industry has once again erupted, and it can't stop for a moment. He came directly to Sheffield to discuss the development prospects of internal combustion engines.
If he is not so anxious about the business of his family, he may find that the important strategic layout of Standard Oil in his eyes, and his ally relationship with the Texas landlords, have gone further and become a more intimate relationship. He regarded Sheffield as a business partner, and the other party even regarded him as a young uncle.
At this time, as the brother-in-law, Sheffield was still showing the attitude of a loyal ally to his uncle Rockefeller Jr., expounding the broad panorama of the development of the internal combustion engine. This is not that Sheffield was guilty of having to share with the Rockefeller family. So far, the standard oil exploration team has not discovered oil.
It is the fact that the Rockefeller family is indeed the French oil hegemon of the United States. This is an inevitable fact. Naturally, from patents to the industrial chain, there is no need to mention, and it is not only Texas that has oil in the United States. Standard oil controls many wells.
If the face of the oil industry is torn apart, then Sheffield may not be able to face the confrontation of standard oil for many years. Considering the Rockefeller family is so rich, who knows how long this confrontation will last? For more than a year, Sheffield felt like she was losing money.
How precious is his time as a arrogant man, and how much space is enough for him to run for a year? Although the oil industry does make money, a rebirth must not be a bit different. Jack Ma doesn't just say that there must be a pattern and a future, even if there is no marketing.
"It is another power revolution to use oil instead of coal as fuel. There is some truth to this. The appearance of the steam engine is the symbol of the first industrial revolution. The fuel of the steam engine is coal. Therefore, in the era of the steam engine, coal became A well-deserved fuel queen. "Sheffield looked dignified and aggravated her tone." An internal combustion engine is a power engine that is completely different from a steam engine. It does not rely on coal burning outside the boiler, but on oil burning in the cylinder. This new type of power The potential of machinery is much higher than that of steam engines, and it is much higher. "
Rockefeller Jr. nodded frequently, saying that he and Sheffield heroes saw the same thing and said, "The internal combustion engine will become a profit point for standard oil in addition to kerosene lamps. I am very much looking forward to this."
Little Rockefeller actually used his own imagination as much as possible, showing that after the promotion of tractors, the oil industry can keep pace with coal, but he still underestimated the internal combustion engine. Because he did not know that the future progress in the automotive field was the vehicle that oil completely defeated coal, not the tractor.
The internal combustion engine is used in the car, creating a new type of transportation-the car. Once the car came out, it defeated the steam car propelled by the steam engine. Since then, oil-burning cars have become overlords on the road. The internal combustion engine created the emergence of cars, and cars helped oil defeat coal, which is such a logical chain.
But don't expect Sheffield to remind each other about this. The difference is that he has already started mass production of tractors. In addition, farmers in the South should take care of the solidarity among Dixies, and they must buy the Sheffield United tractors for the same quality. The auto industry is still under planning, and has not yet entered the mass production stage, so no news can be leaked, even if he is actually the other party ’s brother-in-law.
"I don't know why William returned to Texas. I just wanted to go to the United Company to see the tractor's production line!" Little Rockefeller asked about Sheffield's itinerary. The implication is naturally to ask if the other party can Walk with yourself.
"I probably won't go back recently. I'm observing the data of supermarket chains and acquiring beverage companies." Sheffield simply rejected Rockefeller's good intentions, because in this era of backward transportation, he had to waste a lot of time on the road This is something that cannot be done, but it does n’t mean he likes to do it. It's a very boring thing to waste time on Sheffield's eyes.
Because you want to accompany Rockefeller Jr. back to Texas, and then go to the Great West? How much time is wasted?
And Coca-Cola and Pepsi in Sheffield's eyes, compared with oil is not unimportant, it is also a very important industry. Yes, it is impossible for the United States to declare war on a country because of the brand of a drink. But it will do so for oil.
But it ’s not that Coke does n’t make money, but it ’s the importance of oil to industry, which can make the United States an important weapon for strangling potential enemies. Coke does not have this attribute, but for businessmen, a beverage that billions of people drink is not necessarily Much worse than oil, Sheffield would n’t go anywhere without coke.
"That's really a pity!" Rockefeller Jr. expressed a little regret, and he was still very happy, because Sheffield's behavior was standard in his eyes. Although the supermarket chain is impressive, it seems that in judging the importance of the industry, it still cannot get rid of the set of agricultural products.
"It's no pity that my biggest wish is to run a farm to solve the problem of eating for citizens of the United States." Sheffield also kept her hand, and at this point, I won't let it go.
The next morning, Rockefeller Jr., who was excited and excited, left Chicago directly to investigate the internal combustion engine-powered tractor that was very important in his heart, and found another profit point for Standard Oil Company. It has long been forgotten that when he first came, the distressed Edith marriage problem.
Standard Oil ’s heirs have proved by practical actions that although Old Rockefeller only has one son, he did not choose the wrong heir. As for Sheffield ’s Chicago itinerary, is n’t that still his sister. Edith is the same for the Rockefeller family.
Sheffield's first breakthrough was Pepsi. In fact, there is currently no company called Pepsi. This thing called Bled Drinks is just a copycat of Coca-Cola. Now even Coca-Cola is a gadget in the eyes of many industry giants, not to mention the Coca-Cola cottage product such as Bled Drink?
This year is the third year that Bled drinks are available, and there is not even a name called Pepsi. Sheffield also ordered the search for Coca-Cola-like cottage products before searching for the predecessor of Pepsi.
As for the promotion of the Bled drink, it is almost the same as Coca-Cola, but it is only to promote the effect of this drink on the treatment of stomach problems. Soon the people in Sheffield found the pharmacist Colbe Bradham, Bled The founder of beverages. Proposed the acquisition of Bled Beverages, with an asking price of 12,000 US dollars, and symbolically retains a 2% stake in Colby Bradham, which is already five times the price of Coca-Cola's first resale the above.
For all kinds of beverages that can cure diseases in the United States, the price is already considered sky high. Even the person who came to buy it brought Colby Bradham to Chicago.
"I thought of a good name for Bled Drinks, called Pepsi!" Sheffield looked at some cramped founders, and the original thrill of being forced to die again broke out again.