Chapter 143: Promotion (2)

Chapter 143 Promotion (2)
"This is Fang Zhiqiang's plan this time. It is very simple. There are only two sheets in total, and neither of them is full. I took a look and the plan only cost 60,000 yuan in total. And what is the benefit? The benefit is to use the 60,000 yuan to increase the sales of this underwear shop by more than 300,000 yuan and nearly 400,000 yuan in the three days. This is close to seven times the ratio, which is only three. God, not including the benefits for the future, many of you are old employees doing planning, you should be very clear about this conversion ratio, try to ask, can you do it? In our historical planning case Is there any plan for this benefit? You can compare the plan you made this time."
When Wang Xia said here, he once again took the planning plan made by the planning department this time and smashed it on the table, saying: "Look at it, your planning plan is splattered with more than 40 sheets of paper, and the total budget is more than 1.3 million. What is the effect? ​​The effect is that the sales of our mall have increased by 1.2% compared to usual in these three days. According to our historical data, even if we don’t do this activity, this holiday , Our data is also about 15% higher than usual. What does this mean? It means that you have brought negative 13.8% of sales to the company during this planning event. You know why, That's because your event failed. We not only did not attract popularity, but Huayi took away the popularity that originally belonged to us. If you want to add on both sides, your planning department has lost a total of 500 for the company this time. It’s about 10,000 yuan. If you count the popularity, the account will be even more unclear. Comparing the two aspects, I don’t think there is much to say."
"This is the planning plan made by Fang Zhiqiang, just these two pieces of paper. You, take this copy from the past, and every person in the planning department will send me a copy, and go now." Wang Xia took the one written by Fang Zhiqiang The plan was handed over to an employee next to him. When the employee stood up and was about to make a copy, Wang Xia said again: "Wait a moment."
"And this. This is the survey form filled out by Fang Zhiqiang. You might think that Fang Zhiqiang was lucky this time and made a mistake. Now I will show you the survey form done by Fang Zhiqiang. See if it’s just a mistake. Your survey forms are generally very simple, with only a few pieces of paper and data filled in for a few days, and whether each of your data is counted by yourself. You know it yourself. In short, it’s very simple. You may think that thing is useless at all. I will now let you see if market research is useful. This is a survey form written by Fang Zhiqiang. People from morning to night. Squatting in front of the underwear shop for a whole week, and after leaving work, the next morning, I will go to the security guard to call up the video of the underwear shop after work the day before, and record one by one. Not only recording data , Will seriously look at what age group of customers, probably what social class of customers, economic conditions and what work they do. Almost all aspects will be recorded by themselves, and these are not seen in your research, even There are no such items in the survey form you made. In addition, Fang Zhiqiang will find ways to approach customers, secretly listen to each customer’s private conversations with friends, and listen to their opinions about this store. In order to understand what is wrong with this store, then I will go to other successful stores to check why people are so successful, compare them, and find out the reasons for this store. Look at it for yourself. After each item of the entire survey form was filled out clearly, people wrote so many pieces of paper on the back." Wang Xia turned the entire survey form made by Fang Zhiqiang in her hand and showed it to everyone.
"The planning plan is simple, direct and effective, and the greatest effect is obtained at the lowest cost, and the research is very careful and careful. The most important thing is to use heart, thinking, and responsibility to undertake this work, so it will succeed. . One is the most failed planning activity in the history of the company, and the other is the most successful activity in the history of the company. Comparing the two, there is a huge difference. Moreover, I can say responsibly that the activity made by your planning department this time It is the biggest failure in the history of our company, and it is also the most painful failure since my company. You, take this to photocopy and bind it into a book. Everyone will send me a copy and let them take a good look. Look. Let me tell you that every one of the planning department, before this weekend, before Friday, everyone will write me a post-reading feeling about Fang Zhiqiang’s survey form and planning plan. Everyone is no less than three thousand. Words, you must be profound, you must discover the problems, tell your own shortcomings and what Fang Zhiqiang has done worth learning. Anything that I don’t know deeply in my opinion will be expelled directly. Now, it is time to completely change your planning department. The bureaucratic thinking of these officials." Wang Xia said coldly at last.
The work beside her, once again sorted out the documents Wang Xia was holding, and then ran out.
After being promoted so suddenly by Wang Xia, and being praised so unexpectedly in front of so many years, Fang Zhiqiang's face turned red all of a sudden. Seeing many people looking at him, he was very embarrassed. unnatural.
"Here, I need to apologize to Fang Zhiqiang, the most sincere apology. I admit that I had the same thoughts as yours at the beginning. In my understanding, I also think that since it is a plan, then it must be high-end. It must be grand and pompous. When I saw the content of Fang Zhiqiang's activities, I directly said that what Fang Zhiqiang did was bullshit, it was vulgar, and it was impossible to succeed at all. I said he was playing tricks. This is Fang Zhiqiang’s plan and my budget sheet. I haven’t even signed it up until now. At that time, after I said Fang Zhiqiang, Fang Zhiqiang quarreled with me and quarreled with me on the spot. He insisted on doing it. I was then Just say, you can do it, don’t want to take a penny from the company. As a result, he really didn’t take it. He did this activity at his own expense. It turns out that I was wrong, I was completely wrong, and our company owned Everyone has made a conceptual error. Facts have proved that we are all wrong, especially me. I was so wrong. So, I am here to apologize to Fang Zhiqiang."
After Wang Xia finished speaking, she stood up and looked directly at Fang Zhiqiang. Suddenly she hooked her waist and bent down respectfully and said to Fang Zhiqiang: "Fang Zhiqiang, I'm sorry, I don’t trust what I said to you that day and I didn’t trust you. I apologize for not understanding and my own short-sightedness, and hope you can forgive me."