Chapter 399: Fresh supermarket (7)

Chapter 399 Fresh Food Supermarket (7)
It was past seven o'clock in the evening after all this, and it was completely dark.
Fang Zhiqiang drove the car to the store.
There are no customers in the shop. One student is wiping the counter, and the other is mopping the floor. The shop is completely clean. Fang Zhiqiang suddenly admired his decision to recruit students. The children who came out of the mountains cherished the hard-won work and were very diligent. There was no need for Fang Zhiqiang to say that they cleaned the store themselves.
"Have you two eaten?" Fang Zhiqiang walked into the store and asked.
"Not yet, let's... we'll eat back to school next time." The girl mopping the floor said.
Fang Zhiqiang was stunned, and thought for a while. It is estimated that these children are reluctant to eat out. After all, the cost of eating out is not low, and it costs more than ten yuan to eat a box lunch. Then he said: "Wait a minute, I'll get you some food."
"Boss, no, don't be so polite, we can go back to school and eat."
"I didn't eat either. Let's eat together." Fang Zhiqiang said and walked out. Soon after, he ordered several dishes and meals, still walking into the warehouse inside to eat. The warehouse is the kitchen of the former restaurant, and the space is quite large.
Fang Zhiqiang ate with a few girls there, and then told the students some of his thoughts about the store. The few of them were eating and chatting, and they were quite happy.
That night, when Fang Zhiqiang took inventory, he found that the turnover of the store was more than five thousand and one hundred yuan. Although it was not much more than yesterday, it was still a bit more.
The turnover of the store in the next two days also rose steadily. Two days later, the turnover of Fang Zhiqiang's store was approaching 6,000 yuan.
On the fourth day, Fang Zhiqiang called a large group of students early in the morning, and the number was very large, there were seven or eight. Fang Zhiqiang each gave a large stack of newly arrived flyers for them to distribute, but only in the morning. , Two days in a row.
After Fang Zhiqiang himself opened the store, he erected a large sign at the entrance of the store. The content written on it is probably that no matter how much you buy in the store, you will get an exquisite eco-friendly bag during the event. In addition, a top-up of 100 Apply for a VIP card in our store to enjoy a 10% discount on all dishes. In addition, a foldable shopping cart will be sent for recharge.
The contents of the flyers printed by Fang Zhiqiang are nothing but exquisite pictures.
If it is sent to young people, maybe young people don’t care too much about it, but it is different when sending it to elderly people and housewives. They deal with firewood, rice, oil and salt every day, and they care about these small things every day. There is a mentality, that is, love takes a small advantage. Maybe I usually buy vegetables at the vegetable market. When I see this flyer and there are shopping bags to give away, I think that buying vegetables at the vegetable market is also buying, and going to this store is also buying. It's great to get one more shopping bag.
Fang Zhiqiang wanted to target their psychology, so planning such a campaign can be considered a promotion. He didn't know the effect, but in the morning, there were more and more people, and many of them would take the initiative to ask for shopping bags after the payment was completed. Fang Zhiqiang knew it was effective.
Moreover, on the same day, Fang Zhiqiang also asked the two female students to persuade others to apply for cards and VIP cards when making price and cashing out. Regardless, not many people are willing to recharge a hundred yuan to apply for a card.
"Auntie, are you here?" When Fang Zhiqiang was wondering why no one wanted to apply for this card, he met a very familiar aunt. This aunt was the first aunt who came into his store to buy something. Fang Zhiqiang and She is already familiar.
"Auntie, why don't you apply for the membership card in our shop, recharge one hundred yuan, and then you will get a 10% discount when you come to my place to sell vegetables. We will also give you a small cart. If you see it, just that , That's worth thirty-five yuan." Fang Zhiqiang said after the aunt who came into the store to buy food.
"This little Fang, it's not that I'm not applying for a card at your place, but I also have to give you an opinion. It is very inconvenient to come to your place to buy food." said the aunt.
"Inconvenient? Impossible, I'm on the street, it should be convenient?" Fang Zhiqiang was a little confused.
"Let me tell you this, I have to buy vegetables every day when I buy vegetables, buy meat, buy condiments, to be honest, you are very good, clean, reasonable price, good service, and honest, but It’s inconvenient. I come to you every day to buy vegetables. I still have to go to the vegetable market to buy meat to buy condiments, tofu, and these things. This is why I like you and I have time, so I am willing to come to you to buy If you change someone else, you can go to the vegetable market to buy these things at once. Who would come to you to buy these things would take a turn, right? People nowadays find it troublesome, and it’s just us. The elderly have a lot of time and are fine, and they are willing to come to your place and stroll around." the aunt said.
Fang Zhiqiang was completely stunned by the aunt's words, as if he had been initiating, Fang Zhiqiang finally realized that his shop had one of the biggest problems, which he had never thought of before.
Fang Zhiqiang has found the reason why his store has been open for so many days, but the sales have always been like this. Although there is no loss, it is also making money, but if it is like this, it will make a few money in a month. It's only a thousand yuan, it's better to get a stall in the vegetable market. This can also explain why Fang Zhiqiang saw that many people bought vegetables in his store the day before, but he saw that they went to the vegetable market to buy vegetables the next day. It is reasonable to say that his price is the same as the vegetable market, but here The environment and service are far better than the vegetable market, it is impossible to keep people.
Now Fang Zhiqiang has finally found the reason. The reason is that his shop is too monotonous. The vegetable market is a one-stop shop and you can buy everything you want. But he is really too monotonous here. There are only vegetables and fruits. The main meat and aquatic products are completely absent, and the core competitiveness is lost. Fang Zhiqiang didn't expect this at all at first, and this is probably his biggest mistake. He now finally understands why there are so few fresh food supermarkets outside. This is the reason. Without this core competitiveness, he can't make much money at all.
After Fang Zhiqiang heard this, his whole person suddenly became bad. The original confidence was full and he was disappointed, even a little desperate, because he realized that his shop might end in failure, because Business is difficult to do. No matter what method Fang Zhiqiang thinks of, he will never be able to compete with the vegetable market and supermarket without this competitiveness. His scale will maintain the status quo at best, and even the flow of people will become less and less in the future. After the freshness of the store is over, you may not come back.