Chapter 859: Return to Sammy (14)

Chapter 859 Returning to Sammy (fourteen)
Wang Xia was so angry that she rolled her eyes, and said angrily: "This is a free trial package, not for sale."
Fang Zhiqiang looked at the exquisite box with a pity on his face, and he could feel that this small box was absolutely expensive, and he knew it from the packaging. Thinking of this, he suddenly brightened his eyes and asked the shopping guide: "Do you have such gifts when you sell things to customers?"
The shopping guide saw that although he had a mouthful of silky smell, he came with Wang Xia. Naturally, he did not dare to neglect, and said with a smile: "Yes, generally we will prepare to experience the costumes and give them to customers. Because everyone The skin condition is different. Customers can use the experience outfit to feel the acceptance of the product. In addition, it also functions as a travel outfit, which is convenient for everyone to carry."
Fang Zhi forcedly asked, "Is it true that all the cosmetics and toiletries counters are like this?"
The shopping guide knew that he was a straight man who would never buy these things for girls, but he still nodded with a smile: "Yes, it's all like this."
"Okay, thank you, thank you very much." Fang Zhiqiang said very excitedly.
After the two turned and left Ai Ni’s counter, Wang Xia said in a puzzled and irritating way: "You should ask me the question just now. Do you know how many samples they gave me in my drawer? You can use it at all. Endlessly, each cosmetics brand will give away some additional samples. This is an old rule. The samples can be given away as a publicity for them."
As Wang Xia said, looking at Fang Zhiqiang, she asked the main point she wanted to ask: "Did you think of an idea? Just look at your wretched look and I know that I definitely have an idea. Hurry up. "She couldn't wait to urge Fang Zhiqiang.
After a few days of getting along with each other, and now I’m in a store, I don’t have the embarrassment and embarrassment when two people are alone, and I’m busy now, so everyone naturally relaxes a lot.
"The mountain people have their own tricks and keep them secret for the time being." Fang Zhiqiang sold it out, suspending Wang Xia's appetite.
Wang Xia stomped her feet with anger: "Hey, are you annoying, what can't you tell me?"
"Didn't you only care about the results before, never care about what I do?"
Wang Xia confidently said: "This time is different, this time is the most important one, so I must make sure that your plan is hit with one hit. It must be strong, reasonable and complete."
In fact, she just couldn't control herself now, and instinctively couldn't help but care about all the actions of Fang Zhiqiang.
However, this reason is very reasonable, and Fang Zhiqiang could not refute, so he had to say: "It doesn’t seem to matter which time I said it. It’s not that I want to hide it from you. The main reason is that I haven’t figured it out yet and I have to talk to the Planning Department. Let’s communicate and improve, and there are so many categories and so many areas in the shopping mall. You can’t just rely on cosmetics. I’ll look at other areas. I’ll find you to get information later."
Fang Zhiqiang said, he didn't care about Wang Xia at all. He got into the elevator and went to the women's clothing area on the second floor.
Looking at Fang Zhiqiang's serious and busy look, Wang Xia couldn't help but smile, with some sourness in her smile.
Fang Zhiqiang took a tour of the entire mall and had a comprehensive understanding of Sammy's current situation. To be honest, he couldn't help frowning at what he saw before him. It is now catching up with the season change. The clothing category is basically preparing to replace spring clothes and introduce summer clothes. In addition to the crisis of Senmei some time ago, after Wang Xia was forced to suspend her job, He Huaqing directly let these shoes and clothing brands discount. The scene that Fang Zhiqiang saw was that signs of discounts and seasonal clearance were hung everywhere.
Well, one of the best international brand shopping malls in Shanghai, it is abruptly tossed like a stall that has been dealt with at a price reduction. It feels like Sammy’s image has gone down all at once, not to mention that the proportion of shoes and clothes is also very high. . Fang Zhiqiang frowned suddenly. Is this state expecting a turnaround? If you don't change, you will definitely lose.
Fang Zhiqiang returned to the office with his previous thoughts and the problems he was facing at the moment, and the materials that Wang Xia had asked his assistant to prepare were already on his desk, and he studied it carefully.
After Fang Zhiqiang read the information and knew what he knew, he saw that it was almost close to get off work time again, but he was worried that the plan was completed earlier, and hurried to the planning department again.
"Today may have to work hard for everyone. I guess I will have to work overtime. I just went to the mall and learned some things and got some ideas. Come over and discuss with everyone." Fang Zhiqiang said with a helpless smile, "But you know , The food management is well managed, and if the plan is released, I will apply to Mr. Wang. As long as your activity plan can create unprecedented strength, the bonus this time will definitely be unprecedented."
These people in the planning department were very convinced by Fang Zhiqiang. In addition, there must be a brave husband under the reward. Overtime work is indeed not a problem, so everyone gathered together to discuss.
Fang Zhiqiang talked about what he saw and learned in Aini: "I studied the customer groups of Huayi and we and found that it is indeed the high-end customer group that accounts for the majority, and the young people, because most Have limited spending power, so they account for a relatively low proportion, but their desire to consume is still very strong, so I am thinking about how to stimulate this part of the customer group and let them become our loyal customers, that is, to expand our customer group. Most The main thing is that young customer groups can drive us high popularity, which is what we need most at this stage."
"I'll start with an idea to start with, and then each of you proactively put forward your ideas, or that sentence, there is no good or bad, and everyone's ideas collide together to produce a spark of wisdom."

I saw some young people in the mall today who wanted to buy high-end goods, especially cosmetics, but the high prices were prohibitive. But we all know that women are the most powerful consumer group, and cosmetics account for even more. It’s a very category. So I think that each brand has its own samples, trial products, and experience outfits. We can combine these things into gift boxes for sale. I think there should be many young girls who like to buy , Because compared with formal wear, this small experience gift box is more cost-effective and easier to accept. And once they have experience, they will have a more specific knowledge and understanding of the product, as long as the product is true Good enough, it must be able to attract many customers to buy formal wear later."
Fang Zhiqiang looked at everyone's surprised eyes and smiled: "You must all have different opinions, and you might even think that this is similar to a deception for consumers, selling the demos originally given as gifts."