Chapter 353: The user is king!

"What does Sir Alex mean~?"
Li Mansion, main hall.
After listening to Li Zexuan's words, Sun Huaiyuan frowned and asked.
"Hehe, I understand what the shopkeeper Sun means. In the past, our Qiquge’s scooters and Quyuan Plows were simple to manufacture and cheap. Those customers who have membership cards can enjoy discounts, but compared to the membership card itself. Value, treasurer Sun, you may think that the profit we let out is not worth mentioning!"
"Now we have newly developed new carriages, which are relatively cumbersome to manufacture. Each one takes a long time and the price is high. If we calculate according to the discount system of the previous membership card, we have to make a profit for a new carriage. More than four hundred times. At this time, shopkeeper Sun, you think we have made too much profit compared to the value of the membership card itself. Is that true?"
Li Zexuan analyzed it with a smile.
"Uh~~"
Sun Huaiyuan's face blushed, listening to Li Zexuan's words, how did he feel that he had become a profiteer who didn't believe in his words, and who had forgotten his justice! He embarrassed:
"This...this is like this!"
"Haha! Shopkeeper Sun doesn't have to be embarrassed, these are human nature, understandable!"
Li Zexuan smiled kindly, and then said: "As the saying goes, one leaf is blind and you don’t see Taishan. You can look at this issue from a different perspective. A red supreme membership card is five hundred, and one hundred is fifty thousand. First of all, the membership card can be Let us get a large amount of working capital in a short time. With sufficient working capital, we can expand the scale at any time, recruit more people, produce more goods, and ultimately make more money. This is what is called Money makes money! Shopkeeper Sun, you must have heard of it too!"
Sun Huaiyuan nodded thoughtfully, Li Zexuan smiled and continued:
"Secondly, every person who has bought a membership card in our Qiquge, after using our sophisticated products, will become a potential user who comes to us again for consumption! Here, I will tell you a very important thing. Concept-user volume!"
"The superiority of the products we sell at Qiquge is beyond doubt! But compared to those old shops, we still lack the foundation. In other words, what we lack is a huge number of users! There will be more and more types of products in the Pavilion, and no one can guarantee that our things will not be copied by others. At this time, the potential value of users will be reflected!"
"You can think about it, those members are used to buying things in our Qiquge. Even if they see similar things elsewhere, they will definitely give priority to our Qiquge! Is this true? ?"
Sun Huaiyuan frowned and said, "But if things in other places are cheaper than ours, those members shouldn't buy them here, right?"
"Hey~!"
Li Zexuan shook his head and said with a smile: "Even though their prices are cheaper than our original prices, can they be cheaper than our member discounts? You know, our Qiquge Workshop has the best craftsmen, the most professional and the most advanced. Our production model is definitely the cheapest! If someone wants to fight a price war with us, we definitely have the confidence to fight!"
"In addition, I have other intentions for you to speed up the development of membership! With the advancement of various technologies in our workshop in the future, many new products will be launched one after another, and those people usually stay when they apply for membership. Those who have an address and buy members have certain spending power. Every time we can send the flyer to the place where the members live, they have used the things of our Qiquge before, and they must know us With the excellent quality of Qiquge’s products, they will have a great possibility to buy our new products. In this way, we can quickly turn the technology of the workshop into money, without additional promotion at all."
Modern society is an era where users are king. Many new brands, such as (Didi) Travel, Are you hungry, OFO, etc., in the initial stage, they collected a large number of users in a short period of time through the behavior of continuously throwing money, and then based on this large number of users, accurate Push relevant business information and establish an effective business model to achieve long-term profitability.
This act of reposting money is the so-called Internet thinking. In the Tang Dynasty, there was no computer or network, and communication was not as developed as in modern times. If Li Zexuan copied this kind of Internet thinking mechanically, he would only kill himself.
So he can allow a portion of the profit to accumulate users, but he has his own bottom line, that is, no matter whether he loses money in the early or late stage, he must ensure his own interests first, otherwise it is easy to cause the capital chain to break. He now pays attention to cash. King and users are king!
The current membership discount system of Qiquge only makes 30% to 40% of the profit. He still makes a profit. After the user base grows, he will show the fangs of the capitalist, just like some modern takeaway platforms. , At the beginning, there were a lot of red envelopes, and the discounts were particularly large. A meal cost three or four yuan. In the later stage, the red envelopes are less ~EbookFREE.me~ there are fewer discounts, but you are used to ordering takeaways~ ~!
"The Lord is wise! Admire the old man!"
Li Zexuan's remarks surpassed the commercial theory of the times, and the amount of information was too great. After Sun Huaiyuan savored it for a long time, he nodded if he had realized it, and sincerely worshipped.
"Haha! This is just a humble opinion! Shopkeeper Sun, you just want to understand!"
Li Zexuan waved his hand and smiled. Then he suddenly rolled his eyes and said, "Um! Actually, there are a lot of discounts on the red supreme membership card, but we set the rules at the beginning, so we definitely can’t go wrong, but in the future we The price of each product can be increased by another 20 to 30%. In this way, not only will it attract others to apply for membership cards, but it will also ensure sufficient profits for us!"
At present, Qiquge's products are generally priced at about 60% higher than the cost of the product. If you use the Supreme Membership Card for a discount, only about 20% of the profit will be left. That's why Li Zexuan thought of this "bad idea".
"Hmm, this idea is good, this idea is good!"
Previously Li Zexuan said that users are king, and they are all invisible and intangible benefits. Compared with those, Sun Huaiyuan prefers the visible and tangible benefits. Therefore, hearing Li Zexuan say that, Sun Huaiyuan is like a chicken. Nodded quickly like a peck of rice.
"Haha! Let's do this first! Shopkeeper Sun might as well stay and have lunch together!"
Li Zexuan put down the water cup and smiled.
"Hey! No need, no need! Sir Sir, please go ahead and don't bother me! Say goodbye!"
Sun Huaiyuan hurriedly got up, waved his hand and said.
"Then you go slowly!"
Li Zexuan smiled, and didn't force it. Sun Huaiyuan was more concerned about the status gap, even if he was forced to stay, he would not eat well.
………………………
Second!
(End of this chapter)