: May 30 update during the day
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Peerless Genius System
- Straw is crazy too
- 1210 characters
- 2021-02-04 08:42:53
Zhang Dashan came to Xiahai, not only with Xiaoluo, but more importantly, he shared some work for Xiaoluo. After all, Jiangcheng’s headquarters has been stable, and he is not the same as him, but Xiahai is different, which is to open up new Like the site, there is a fierce battle with local competitors.
At the beginning of the month, Luofang officially boarded the stage of Xiahai!
Prior to this, advertising campaigns have been overwhelming, and the promotion activities of various stores are also in full swing. All kinds of pastries cater to the tastes of Xiahai people, and the sweetness is slightly reduced. The types are also under the efforts of the talented designer Luo Qi. There are dozens more than Sumir.
In addition to the recent boom, the major stores in Luofang have only a handful of customers to enter the store. In contrast, Sumir, passenger traffic is still the same, as if the addition of Luofang does not affect them.
[Luofang Xiahai Division]
In the conference hall, Xiao Luo was dressed in a suit and sat on the main seat. His right hand was rhythmically tapped on the desk. Before that, he did not believe that it would be the result. He knew that his Luofang was Before entering the Xiahai, it was prepared, various kinds of research, publicity, decoration of the store, etc. It can be said that Luofang changed its many places according to the water and soil style of Xiahai to adapt to the market of Xiahai.
"Everyone, let's talk about your views."
Xiao Luo slowly said that he has limited ability. At this time, he must play a brainstorm, re-examine himself and find the root cause.
In addition to Zhang Dashan, Li Yumeng, Luo Qi and others, there are also the high-rises and store managers of Luofang. The huge silver screen is connected to the top of the Jiangcheng headquarters. It can be said that all the important cadres of the company have participated. This meeting. The status of Zhang Dashan has been consolidated, so Xiao Luo is not worried about the impact of attending on the authority of Zhang Dashan on such occasions.
Xiao Zong, I think it’s Xiahai people who have developed the habit of buying cakes in Sumir. Five years ago, a bakery chain called
Fei Xue
came in, and their experience was also the same.
A man stood Get up and express your opinion.
Xiao Luo nodded: "According to your opinion, how to solve it?"
"Habits are hard to change. Changing the habits of Xiahai people can be a long process, and we can't afford it, so we have to change ourselves."
"Go on."
According to the research I conducted, 80% of the customers belong to middle-aged and elderly people. The middle-aged and elderly people pay more attention to health and health. If we introduce a traditional Chinese medicine health cake, it can reduce blood pressure and anti-coagulant effect. I believe it will drive the turnover of our company."
Luo Qi immediately replied: "We are not doctors, we do not know what Chinese medicine, how can we develop such a pastry!?"
"Luo, that's just a marketing tool. Our pastry doesn't need to have that effect. Just let the customer think it has such a function," the man said.
"Is this not a lie?"
Luo prayed his brow and looked at Xiao Luo. "The big boss, this is a bad move. It is definitely not feasible. The reputation of the company is supreme. Once the reputation is damaged, it is difficult to win the recognition of the customer."
Many people are nodding. They think that Luo’s righteousness, even if he wants to improve his performance, can’t be a liar.
Xiao Luo waved his hand and signaled that everyone was quiet, and then asked: "Is there any other opinion?"
A female executive stood up: "I also personally did a research, randomly selected ten stores, asked fifty customers, and asked them why they chose Sumir instead of choosing our Luofang. Their answers are all Very consistent, saying that Sumir is an old brand, they trust Sumir, many of them have learned that Huaguo has a sponge in the household cigarette to serve as fleshy pine. In order to extend the shelf life, many preservatives will be added to the pastry. ""
"Don't they know that our Luofang is also an old brand?" Zhang Dashan Road.
"Zhang Zong, we Luofang can be said to be an old brand in Jiangcheng, but look at the whole country. We know that Luofang is still in a minority. Although we had a lot of noise in Luofang last year, as long as time passes, everyone is very good. I forgot about it. For Xia Hairen, we are a baking business that doesn't know the roots. From the nature of our people, a familiar person will always trust us more than a stranger."
Hearing this statement, Zhang Dashan is dumb, he knows the extent of Luofang without arrogance.
The female executive continued: "To improve the turnover, we must let Xiahai people trust us in Luofang. I think it is possible to open the factory to produce the image of the pastry, which is placed in the store for customers to know 24 hours a day. All the processes are Show them in front of customers and let them know how our cakes are made. Of course, the images displayed must be positive, such as hygiene."
When this statement came out, everyone was whispering because the idea was too bold.
"Whether this will reveal our trade secrets, the new products we have worked hard to develop, the opponent can know how it is produced without any effort, for us, this is very disadvantageous." Li Yumeng put down the pen, Raised his head and raised his own questions.
The female high pipeline: "There is a risk in this area, so the 24-hour image needs to take the most critical one. Most of the customers are not professional. They can’t see that we have taken one of them. The link will only feel that this is the whole process of cake production."
Everyone nodded and felt that this method worked.
"Xiao total ~EbookFREE.me~ Zhang Zong, let me say what I think."
Another male executive stood up. "Compared to Sumir, we are a foreigner. In addition to adapting to the local water and soil, we don't have much advantage in terms of price, just as Minister Wang said. Eighty percent of the customers are middle-aged and elderly. The consumption concept of middle-aged and elderly people is not the same as that of our young people. They will give priority to comparing prices, and they will tend to lower prices. In their concept, the pastry may be It’s all the same, since it’s all the same, why not choose cheaper, which saves money.
"Do you mean that we lower the price?" Zhang Dashan Fox questioned.
The male executive nodded: "Yes, we shouldn’t think about profit at this stage, but we should think about establishing a foothold in Xiahai. The goal is to recover the cost. As for the others, wait until the sea is stable."
"The price war may not win Sumir!"
Li Yumeng said quietly. "Don't say that Sumir's own strong economic strength, his boss Su Li has a very good friend. She is the president of Huayao Group. Once the price war is set off, we have no power to fight back. ""