Chapter 139: Lu Chen's thoughts

"Specifically talk about your thoughts"
Lin Zhijie asked Lu Chen: "What is your idea about the release of this album?"
In the studio, he listened to 7 songs from Lu Chen’s debut album, and pointed a lot to Wang Jing and Wang Hui. Finally, he still said that he was still sitting in the reception room and asked questions about the issue. .
Originally, Lin Zhijie met with Lu Chen, and wanted to persuade him to join the Fei Shi record, but did not achieve the goal.
In order to bring in new ideas, he did not mind to help Lu Chen a little busy.
It was completely temporary, and Lin Zhijie suddenly became interested in the album that Lu Chen was making, so he ran to the small studio to audition, and he listened to it as soon as he heard it!
As the music director of Fei Shi Records, Lin Zhijie is also the old rivers and lakes in the industry. He is keenly aware that Lu Chen's album is very uniform and distinctive in addition to the quality of the work itself. The main theme is nostalgia.
It is completely different from the most popular fast songs of the moment. Lu Chen’s fan audience is obviously not the teenage boys and girls, but pop music lovers born in the 1970s and early 1990s.
This is a huge group!
Domestic pop music has had countless glory in the 1980s and 1990s. After entering the new century, it was influenced by the popular trend of Europe, America, Japan and South Korea, and finally formed the current pattern.
What is popular nowadays? It is a new idol, a small fresh meat, a fast-song dance, a singer, a new generation of young people who pursue fashion celebrity stars, a rebellious spirit, and do not like the traditional tradition.
The parents of these boys and girls are the backbone of society. Most of the economic conditions are good, so they are willing to spend money to chase stars, like to buy the surrounding products of star idols, and watch the concerts and spend hundreds of thousands of them.
Therefore, domestic entertainment media companies are desperately trying to cater to their tastes, bringing the European, American, Japanese and Korean products to localization, and relying on the fan economy to earn a lot of money.
The competition between entertainment companies is fierce. The artists are trained in a large number of products like the assembly line, and they are doing their best to consume the huge market brought by young fans.
But what about those people in 70 or 80 years?
They may passively accept new music. Maybe you will like new idols, but there are still many, many people who miss and like the classics of the past.
The most typical example is Tan Hong, who is almost in a state of retreat. He opened a concert at the National Stadium in Beijing last year. Tens of thousands of tickets sold out in three days!
why? Because Tan Hong still has thousands of fans who like him, they may not be young anymore, but they still have the power to be strong, but they are not as willing to spend money on idols as young people.
Lu Chen’s album, the 7 songs that have been completed, are all folk songs. With a strong sense of nostalgia, the talent and intentions he showed in it made Lin Zhijie move!
Therefore, Lin Zhijie would like to help Lu Chen in the sales and distribution, so that the album will not be dusty.
It deserves the honor it deserves!
Lu Chen and Lu Xi looked at each other. The latter indicated that he still answered Lin Zhijie himself.
Lu Chen thought about it and said: "Mr. Lin, this is the case."
Lu Chen's idea is to use his record to make his debut album, including cd and u discs, and to split the three versions of the regular, collector's and deluxe versions, using fan ordering to determine the quantity.
In other words, how many fans book. How much is poured here, and the risk is suppressed to a minimum.
In addition to processing, Fei Shi records also release the album through their channels.
This channel is the Xinhua Bookstore with branches all over the country!
Xinhua Bookstore is a state-owned large-scale book publishing company. It has been established for 70 years. It is affiliated to the National Propaganda Department and China Publishing Group. It has 15,000 sales outlets and is headquartered in Beijing.
In the past, when people bought books, basically everyone went to Xinhua Bookstore to buy them, especially textbooks, and the country also issued them through Xinhua Book Company. Therefore, annual sales are extremely amazing.
However, in the new century, the country has completely liberalized the restrictions on publishing. In addition to the rise of online shopping, the dominance of Xinhua Bookstore has been greatly affected. The profit rate has dropped year after year.
Many branches in remote places rely on rental stores to maintain their operations, and they can't make much money in selling books.
The difficulties faced by Xinhua Book Company are quite the same as those of Fei Shi Records. In recent years, the senior officials of the book bureau are also seeking new ways to expand and expand their business, and make full use of their advantages.
For example, in the past, Xinhua Bookstore sold tapes and cds. Now that these things have been eliminated and eliminated, there is no interest at all. The book office has in-depth cooperation with entertainment brokerage companies. Selling a variety of peripheral products for star idols, even tickets for concerts.
Since the influence of Xinhua Bookstore is genuine, entertainment brokers are also happy to use this channel to expand the fan community, so a very mature operational process has been formed very early.
Fei Shi Records is one of the partners of Xinhua Book Company.
Lin Zhijie understood: "Do you want to pre-sell online first, then put it in Xinhua Bookstore to ship it?"
This kind of sales method has been around for a long time. Fans order the star's peripheral products on the official website, get the corresponding authentication code, and then take the mobile phone to the local Xinhua Bookstore sales outlets to sweep, then you can get things.
For entertainment brokers, this type of sales has greatly reduced their pressure. They only need to hand over the finished products to Xinhua Bookstore, and use the latter's powerful logistics system and huge sales network to ship.
Together with the direct sales of the website, a perfect sales system has been formed, and the cost has been reduced to a reasonable level.
Lu Chen smiled and said: "Yes!"
He actually has a different sales plan from others, which is the inspiration from the dream world.
It’s just that it’s not good to talk to Lin Zhijie for the time being.
Lin Zhijie nodded and accepted.
Lu Chen apparently did a lot of homework in advance. I have a basic understanding of the distribution process. Choosing a flying stone record for cooperation is definitely not a temporary idea. It is obviously well thought out.
But this does not mean that Lin Zhijie is very optimistic about the record sales prospects of this album.
After all, Lu Chen is still a newcomer who has just debuted. Although he has won a lot of popularity in winning the championship in "Singing China", it is not a simple matter to turn popularity into real benefits.
Lu Chen's biggest problem is that he does not have a complete and experienced team behind the scenes, lack of network resources, and relying solely on the impulse consumption of a few fans, is bound to be far away.
Lin Zhijie really does not want to splash the cold water of Lu Chen, and it is not purely a bad thing for young people to suffer some setbacks.
So he didn't say anything more.
"Then you will finish the album soon. I should be able to help you when I am on the fly."
Lu Chen grateful: "Thank you, Teacher Lin!"
With the music director of the flying stone record to help, it is really easy to put the album there.
Lin Zhijie said seriously: "Remember to pay attention to quality, the details can not be sloppy, and another"
He asked: "Your arrangement is for Wang Jing to do?"
Lu Chen replied: "Yes."
Lin Zhijie indulged a moment and reminded: "You must strengthen in this respect, with your talents, only by participating in the arrangement, you can fully express the essence of the work."
A really good singer can often write songs and arrange songs. Of course, it is not that composing music must be very well-organized, but both have undoubtedly greatly improved the works.
After all, others may not be able to fully understand the creators' intentions, and there are obstacles to communication.
Lu Chen is not a professional, and the ability to arrange music is very normal.
Lin Zhijie hopes that he can make up for the shortcomings in this regard.
Lu Chen said: "I thought about it, I thought of Jingyin or Beiyin to listen to the class, but I heard that the hearing is difficult."
This idea has already existed in the morning, but he asked Wang Jing that knowing whether it is Jingyin or Beiyin, the hearing is very difficult to handle. The college is very strict in control. .
As for other private organizations that go to the expense of spending money, it is also provincial.
Lin Zhijie smiled and said: "There is a good learning spirit. I know the two professors of Jingyin. Maybe I can help you with the hearing, but you can't guarantee it."
Even if it is not guaranteed, it is already a surprise!
Lu Chen quickly said: "Thank you, Teacher Lin!"
"You have thanked you many times today."
Lin Zhijie waved his hand and said: "Since you call me a teacher, it is also our fate. I can help if I can help."
"The key is to work your own!"
As long as it does not affect the interests of himself and the company, Lin Zhijie is willing to help the prospective young man. What he sees in Lu Chen is a different quality from others.
Help a little busy to make a good relationship, why not?
Lu Chen nodded hard.
He knows that this person is really owed, and he will have to return to it in the future.
Lu Chen is undoubtedly fortunate. On this way to success, he has encountered such obstacles as Zhao Deping, Jin Hongwei and Zhuang Hao, and also encountered guides such as Chen Jianhao, Tan Hong and Lin Zhijie!
Lu Chen and Lu Xi sent away Lin Zhijie and his party.
Back to his studio, Lu Xi turned out the notepad and said to him: "At 2 o'clock this afternoon, you have to go to the EMI culture brokerage company. I have already told the director of the brokerage department, Wen Zhiyuan, who will arrange the artist. See you for the interview."
Lu Chen said without thinking: "Okay."
He wants to make money and make a lot of money!
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