Chapter 547: Premiere of "Ghost Story" (on)

On February 15th, the "painted leather" box office was 8.6 million, an increase of 900,000 compared with the previous day.
Because on the 15th, the major theaters added the "Painted Skin" series, and the movie tickets for these days have basically been booked, so the box office results have not been affected by the unfavorable comments on the Internet, and continue to lead the box office in Hong Kong.
On February 16, the box office was 8.35 million, a small drop from yesterday.
From the 14th to the 16th, three days, the total box office of "Painted Skin" totaled 24.45 million, and the results were extremely dazzling.
It is said that Huaguan Film and TV and Star Art Entertainment are already preparing for the celebration.
However, on the Internet, the number of bad reviews of "Painted Skin" suddenly increased sharply. Many viewers who watched the film sneaked in blogs and forums, indicating that there were numerous people who were deceived or not worth the fare.
Although Huaguan Film and TV and Star Art Entertainment have increased their marketing efforts, they still cannot suppress the voice of opposition.
In addition to the plot chaos, the story of the dog blood, the actor's poor performance in addition to the special effects is not bad, the other is simply unsightly, some people joked that watching the "painting skin" as long as the trailer is enough, there is no need to spend money.
Because the trailer focuses on the most essential parts of the whole film.
On February 17, the box office of "Painted Skin" suddenly dropped to 4.27 million, a drop of nearly 50%!
The reality seems to be like a heavy slap in the face, and it is hard to draw on the faces of Huaguan Film and Star Art Entertainment, so that both bloggers v have lost their voices, and those who advocate the articles have become jokes.
It is necessary to know that the filming rate of "Painted Skin" reached 47.68% on the 17th, reaching the highest value in a few days, but the box office has fallen so fiercely, there is only one reason.
The movie itself has a problem!
A few days ago, the light of the festival, coupled with the strong propaganda of the film producers, "painted skin" in the case of a surprising number of tickets constantly piled up at the box office, it seems that the situation is really good.
But the audience is useful to see, they may be blinded by propaganda for a while, but they will never be fooled forever, and the power of word of mouth is endless.
The reputation of "Painted Skin" is very poor, really bad!
On the 17th and 18th, there were a large number of refunds, and it was reasonable to encounter a cliff-style box office drop.
Huaguan Film and TV and Star Art Entertainment, which had been hit hard, did not seriously reflect on the reasons. The senior officials believed that the unfavorable public opinion on the Internet was the root cause. Therefore, instead of adjusting their own propaganda strategies, they increased their investment in the media. The main actors such as Jiang Wei and others voted to scream for the film on different occasions.
In fact, they also have no retreat, and the box office has fallen too fast and too fast. First of all, the theaters will cut the amount of film, and the decline in the film will in turn suppress the box office. This is a vicious circle. This is the Huaguan film and the entertainment. Unwilling to see the results.
Even if they are heavily invested, they will re-create the momentum of "Painted Skin", because it is also related to the domestic release, which is the focus of the box office.
At this time, a bit of awkward Huaguan Film and TV and Star Art Entertainment have forgotten one thing.
That is the "Ghost Story" will be released.
At 8 o'clock on the evening of February 18, "Ghost Story" premiered at the Triumphal Theatre.
Unlike the "Painted Skin" at the Oriental Hollywood Theatre, the grand ceremony of the award ceremony, the premiere of "Ghost Story" looks quite low-key and simple, there is no screaming hype, no star actor to walk the red carpet ceremony, Even the media reporters did not have much invitation.
This gives people the feeling that Lu Chen Studio and Jiayang Film have taken a movie together, then please come and see with friends and family, give you some advice, and the low-key is a bit out of place.
But the low-key is low-key, and the entertainment reporters who came to the entrance of the Triumph Theatre that night were not in the minority.
Because the official blog of "Ghost Story" has released news in advance, the guests who participated in this premiere include, in addition to the main actors of the film, members of the Xiangjiang Film Association, and media reporters, many star artists in Xiangjiang Entertainment Circle. .
Among them is Liu Gangsheng!
Just directed at the superstar, most entertainment media are willing to send people to take a few photos, not to mention the starring "Ghost Story" Lu Chen, Chen Feier is now a well-known mainland artist in Xiangjiang.
The "Blue Life and Death Love", which is being broadcasted by Xiangjiang TV, has made Lu Chen and Chen Feier's popularity on Hong Kong Island rise. This TV series is not only popular among the eight-point housewives, but also among the young people in Xiangjiang. It also has a lot of influence, and the number of fans of the two is already comparable to the first-line star of Xiangjiang.
In addition, there is the heroine Nie Mingzhu, the heroine of "Ghost Story". Because of the stills, the movie has not yet been released, and she has become popular. The background is mysterious, and naturally it is not a good idea to find the paparazzi.
It is precisely because of this that just after 7 o'clock, the front of the Triumphal Theatre has gathered a large number of reporters and fans, and there are many pedestrians and tourists who do not know the truth.
Some fans held a card with the words "high price for ticket" and looked at the pedestrians with expectation.
At the premiere of "Ghost Story", 150 tickets were given by the official v on the blog to forward the blog post. These fans are asking for such tickets.
Some are really powder, just want to take a close look at the idols in my mind.
The presence of such a large number of people at the entrance of the theater inevitably brought a little confusion.
Fortunately, the theater has long placed security personnel on the scene to maintain order.
The Triumph Theatre is also an old cinema. It is located in the bustling area of ​​Causeway Bay, close to Victoria Park and second only to the Eastern Hollywood Theatre.
Whether it's Hollywood blockbusters, mainland films or local Hong Kong films, if you are at the premiere of Xiangjiang, then the premiere is not at the Oriental Hollywood Theatre, it must be placed in the Triumphal Theatre.
Lu Chen and the main cast members of "Ghost Story" were the first to arrive at the theater. After getting off the bus, he and Chen Feier were immediately blocked by reporters.
The flash was lit up, the shutter snorted, and the fans shouted in the middle.
Because there was no ritual of walking the red carpet, Lu Chen took Chen Feier into the theater through the safe passage formed by security personnel, and did not accept interviews from reporters.
The other crew members followed closely.
Director Wan Xiaoquan is a bit speechless: "How are so many people!"
Chen Wenqiang, who walked with him, smiled and said: "This is a good thing, indicating that our attention is high."
"Liu Gangsheng!"
His words have not been finished yet, and there is a shout of shouting in the mountains outside the theater.
The first one is sent. (To be continued.)