Chapter 636: New halo

The first season of "Good Voice of China" was first broadcasted on the Zhejiang Satellite TV station on May 19th. When the national colleges and universities began to go on summer vacation, they had broadcast seven consecutive episodes.
This novel form of singing live-action show has attracted much attention from the beginning. The lineup of four big-level mentors has earned enough attention, and the ratings of the first broadcast have not been disappointing. The average audience rating is 2.26%. The highest ratings exceeded 2.50%, ranking first in the domestic TV variety list.
But the real jaw-dropping is still behind. In the following issues, "China's Good Voice" has swept the market, and the ratings have risen steadily, easily breaking through the phenomenal threshold and becoming the most performer in recent years. Eye-catching variety show.
By the seventh period of June 30th, the average audience rating has reached a hectic 6.35%, and the other one in the second place is directly crushed into slag!
In addition to the shock, the industry colleagues also conducted in-depth research on the program of "China Good Voice".
"China's Good Voice" is undoubtedly very distinctive. It has many innovative places in the form of the same type of programs that have been fast-tracked.
The most obvious is undoubtedly the four tutors swivel chair, the concept of blind selection of the tutor is really very ridiculous, it first guarantees the fairness of the choice, not to see people do not look at the face and only listen to the sound, completely in line with the theme of the program.
After the "Good Voices of China" was red, there were a lot of imitation shows on the Internet. Many netizens used their own or office swivel chairs as props, imitating the blind selection of the tutor, and the funny little videos were very popular. The clicks are very high.
Then the two-way selection of the instructor and the player is another highlight. The previous programs are judges who choose the players. The players of "Chinese Good Voices" can choose the mentor. As long as more than one tutor turns around in the blind election, then they have The power of choice.
When a number of instructors turned around, the instructors even rushed for the student, which greatly increased the fun of the program, and more suspense on the choice, so the audience looked at the special hook.
Going to the internal pk of the instructor team, the pk of different tutors will undoubtedly hold the hearts of the audience.
In addition to these highlights, "China Good Voice" has a lot of small details. For example, in this program, singers can only sing Chinese works, foreign language songs can't be on the table, although there are singers who are good at English songs. Dissatisfied, but unable to shake the party's decision.
Don't look at this is a small rule, but let the audience have a high degree of goodwill and recognition for "China Good Voice", because in the previous singing talent show, many singers like big show English songs, but there are many The judges also liked it very much, and then most of the audience couldn't understand it, and it was invisibly widened.
The novel concept plus the rules of grounding gas, excellent players and a strong team of instructors, the success of "China Good Voice" is not a lucky one.
The high ratings of "China Good Voice" have also brought huge benefits to the program parties and broadcasters.
The first is the Star Factory Media, which was originally a new junior in the circle, except for the small circle in Hangzhou.
But now, the name of Star Factory and LG are transmitted to the TV screens of thousands of households along with the "Good Voices of China". The limelight is shy and peers, and those who seek cooperation are simply breaking through the threshold.
And Star Factory Media's "Good Voice of China" and Zhejiang Dongwei signed a gambling agreement, according to the ratings, the higher the ratings, the more money you can get, so the high ratings are rising to the stars. The factory brings a lot of money.
However, Zhedong Satellite TV’s money is very fast, because the ratings of the program are directly linked to advertising revenue, although the price of the previous title, sponsorship, insert and so on is not very high, but the new brand wants To squeeze in, you have to have a blood.
In addition, Zhedong Satellite TV's hand is still holding a good voice concert advertising, and now the price has been lifted to the level of people, and there are many big brands looking for the next season's advertising cooperation.
Therefore, there is more money allocated to Star Factory Media. Compared with these advertising fees, it is nothing at all.
Under such a good situation, Zhedong Satellite TV is brewing, according to the CCTV model, open bidding for the advertisement of the second quarter of next year, "Good Voice of China."
Zhedong Satellite TV is definitely making a lot of money, but making money is on the one hand. On the other hand, Zhedong Satellite TV has made a huge jump in the variety show, which greatly expanded its influence.
"China's Good Voice" is too red. The Shonan Satellite TV "The Strongest Singer" and the Beijing TV "Singing China", which started in June, have been delayed. It is expected that the sea election will not begin until the end of July.
Although the explanations given by the two satellite stations are organizational reasons, everyone knows that this is just an excuse. The real reason is that neither of them has any confidence and the "good voice of China", in order to ensure the ratings have to avoid the edge.
Jingcheng Satellite TV was over, and Shonan Satellite TV, as the number one overlord in the local TV station, actually chose to avoid the war. Even if it was a wise move, people still felt a very different taste.
In addition to Star Factory Media and Zhedong Satellite TV, the four instructors also seized a lot of popularity and attention through this program. Lu Chen and Chen Feier fell back, and their popularity was extremely high. Shi Fanghe Liao Jia is truly returning to the public's line of sight, based on the original profound foundation, to a new height!
As for the trainees, the best singers in the first seven periods have become red, and her/they's personal post has been quickly established, paying attention to the number of surges and having their own market value.
The most typical is An Xin, the originally unknown bar singer, who was offered a price of more than 100,000 yuan. Although it is only a temporary offer, it is enough to prove her popularity.
This is the cluster effect brought about by phenomenal programs. Everyone is a winner. The brand effect formed by "China Good Voice" in a short period of time will only bring more and more benefits.
This already-famous brand belongs to Star Factory Media, and Lu Chen and Chen Feier jointly hold a large share of Star Factory Media. Compared with Lu Chen’s previous investment in happy and mutual entertainment, the return is not inferior!
This will undoubtedly give Lu Chen a new layer of aura.
On July 2, Lu Chen took Chen Feier and Lu Xue, who had just been on the summer vacation, and added a special guest to drive back from Hangzhou to the seaside home.
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