Chapter 831: Sending exhibition

Chen Guozhi’s concern for the marketing and marketing of
Swordsman
is of course justified.
First of all, he is the director of this film. Although the success or failure of the box office cannot shake his position in the industry, who wants to see his film being stunned in the market?
The second is the appreciation of Lu Chen. Through more than half a year of cooperation, Chen Guozhi has a good understanding of Lu Chen, and he appreciates the latter's character, talent and serious attitude at work.
He didn't want to go to the most critical moment, Lu Chen made a low-level mistake.
In today's movies, the box office is getting higher and higher, and the dependence on publicity and marketing is getting bigger and bigger. Especially those those who invest in amazing big movies often have to add a lot of publicity expenses, which account for more than 30% of the total budget.
Two months ago, "Juvenile Rivers and Lakes" and "New Seven Heroes and Five Immortals" and "Jianghu Longzi" launched a propaganda war. The funds invested were not small, and the results of the final tragedy were not discussed. The public opinion effect formed at that time. Undoubtedly very strong, attracted the attention of countless people.
Now all three martial arts films are all smashed with sand, and even with the word of mouth of the entire subject have been pulled down the water, under such circumstances, "Swordsman" is facing awkward situation, no doubt need to be resolved through propaganda.
It is obviously not so easy to re-establish the confidence of the audience.
So Chen Guozhi is very worried about the 20 days left to have a large-scale publicity?
Regarding Chen Guozhi’s question, Lu Chen smiled and said:
Chen, you can rest assured that we have begun to work on publicity. I believe that we will see the results soon!

In fact, strictly speaking, the propaganda of "Swordsman" has started since last year, but it has not invested a lot of money to advertise in the media.
The official promotion period of the original "Swordsman" was most suitable in July and August, but it was mixed up with water, so it can only be dragged to the present.
However, the marketing and publicity department of Chenfei Media is not a display, the relevant preparations have already been completed, just wait for the right time to break out, and help "Swordsman" re-name the martial arts film!
If you change to another young person to say this to him, Chen Guozhi will only think that the other party is talking about it, but for Lu Chen, the trust accumulated over half a year of cooperation has made him choose to believe in Lu Chen.
"that's good…"
After thinking about it, Chen Guozhi said to Lu Chen: "I also know a lot of people in the media. If there is a need, how much can help, and you are not ready to participate in the Huhai International Film Festival next month? ?"
Huhai International Film Festival?
Lu Chen suddenly stunned. He really didn't think about sending "Swordsman" to the Huhai International Film Festival.
Huhai International Film Festival is one of the three major film festivals in China, and it is the earliest. It was founded in the early 1990s and held one year. It is also the first in the world to be recognized by the International Film Producers Association. One of the international class A film festivals and recognized by the International Film Producers Association.
Compared with the Capital International Film Festival, which is also the three major film festivals, the Huhai International Film Festival pays more attention to expanding the commercial market and encouraging multi-cultural creation, thus attracting many filmmakers at home and abroad.
Chen Guozhi said seriously: "Actually, I hope that you will put the premiere of "Swordsman" at the Huhai International Film Festival, but the time is not appropriate."
The Shanghai International Film Festival is held in mid-October, just after the National Day. If "Swordsman" will choose to premiere at the Huhai International Film Festival, it means missing the National Day.
This is unacceptable to Lu Chen and Chen Fei Media.
It is not important to participate in the film festival compared to the box office. The purpose of participating in the film festival is to expand the influence of the film. In the final analysis, it is still for the box office, not reversed.
Lu Chen smiled bitterly: "Yeah, time is too unfortunate..."
If the Huhai International Film Festival is held half a month earlier, then he will definitely find ways to send the "Swordsman" to the past, because this is a good propaganda point.
However, it is said that the Huhai International Film Festival is going to change the holding time, ahead of June, before the start of the summer file, which will allow many domestic films to premiere at the festival.
Of course, the first part of "Swordsman" is not catching up with this wave, and the next one may be realized.
Chen Guozhi said: "It doesn't matter if the premiere can't catch up. We can send the show!"
He further explained: "We don't need to go to the awards, because that doesn't mean anything. The purpose of the exhibition is to promote "Swordsman" for overseas sellers and markets!"
Lu Chen suddenly understood.
In fact, Lu Chen was not very important to several domestic film festivals. Whether it is the Capital International Film Festival or the Huhai International Film Festival, the water inside is very deep, especially the awards are very tricky, often making some people stunned. The news came, the word of mouth in the majority of movie audiences is not very good.
But if you open the awards just to send the show to attract sellers from other countries, that's great.
Especially in Southeast Asian countries, "Swordsman" should have a certain market. With the promotion of the Shanghai-Haizhou International Film Festival, it will undoubtedly save a lot of effort.
After thinking clearly, Lu Chen nodded immediately and said: "Then I let the company contact the organizers of the film festival, I don't know if the registration is still available?"
Chen Guozhi smiled and said: "I have already reported it for you. You can let your company's people get in touch."
Under normal circumstances, the applicant for the "Swordsman" exhibition should be Chenfei Media. Individuals are not qualified, but Chen Guozhi, as a famous domestic director, it is very simple to say hello to the organizer in advance. It is to let the morning Philippine media fill in the formalities.
Lu Chen is greatly grateful: "Thank you Chen guide!"
"Thank you for anything..."
Chen Guozhi shook his head and said: "It is not a big deal. I can help you so much. I hope that "Swordsman" will be able to create a new type of domestic film and go out of the country to the world."
He lamented and said: "The current domestic film has reached the point where it is necessary to change and innovate. I think that martial arts movies have such potential, and "Swordsman" also has such ability!"
He did not mention several "martial arts films" that have already been released, such as the martial arts film that has been released, because after reading the sample of "Swordsman", the big director thinks that those who are only a poor follower, even a martial arts movie The essence of the imitation has not been imitated.
Not even a real martial arts film.
Chen Guozhi is looking forward to the day when "Swordsman" was officially released!