Chapter 836: Pre-sale results

Beijing New Age Art Park, Chenfei Media Headquarters.
On Saturday, September 29, since the next two days are the National Day on October 1, this year’s 11th holiday is starting today, plus a total of 9 days of holiday time next week. Most of the business units have entered. It was the holiday mode of the Golden Week.
However, the employees of Chenfei Media did not have a few vacations. In fact, a large number of people are not likely to go out to play in the mountains or sleep at home during the following holidays. On the contrary, they have to work overtime.
This is not because the boss is unscrupulously squeezing employees. In fact, the staff of Chenfei Media is well-recognized in the industry. All overtime employees will receive multiple compensation and holiday compensation.
The reason for this situation is that the most important movie for the Morning Philippine Media, "Swordsman" will be officially released on October 1, and the pre-sale of movie tickets will be opened as early as 4 days ago.
At the same time, the publicity and promotion activities of major media have reached a peak, and tens of millions have gone down. It can be said that success or failure is in this eleventh Golden Week.
All aspects of the information were gathered from different channels, the pre-sale results gradually became clear, the latest data was printed on a thin a4 paper and sent to the general manager's office.
Lu Chen, Lu Xi and Chen Feier were in the office. Lu Xi picked up this piece of printing paper, took a few seconds to read it, and handed it to Lu Chen.
There is no expression on my sister's face.
Lu Chen took over and the data of the line immediately came into view.
As of 3 pm on the 29th, "Swordsman" in the capital pre-sale box office: 3572570, Shanghai and Shanghai cumulative pre-sale box office 2980500, deep sea cumulative pre-sale box office: 2102570...
National pre-sale box office: 41,275,530!
Five days and a half of the pre-sale of 40 million, plus the remaining half a day and tomorrow, it is unlikely that you want to break through the 50 million pre-sale box office.
Such pre-sale results for many domestic films, it is entirely worth celebrating the celebration, but for "Swordsman", it really is not much better.
According to the usual situation, the box office pre-sale of the movie now accounts for 10%-15% of the total box office. Unless there is a bad reputation or a red dot after the release, there are few exceptions.
Based on this ratio, the total box office of "Swordsman" is more than 500 million. It is very reluctant to recover the cost, and such pre-sales results are generated with tens of millions of publicity expenses.
And according to the release period, there is no way to compare the National Day schedule with the summer file and the Lunar New Year file. Although there are fewer competitors, the box office is expected to be discounted.
Such a start is undoubtedly quite unfavorable. Chen Feier also fell silent after seeing this statistic, and the atmosphere in the office was very dignified.
After a while, Lu Xi said: "We have already invested 30 million in the surrounding area..."
My sister’s voice is a bit bitter.
Due to the success of Lu Chen’s first film,
Ghost Story,
at the box office, the Chenfei Media’s investment in
Swordsman
is even greater. The number of products that have been customized has exceeded the number and quantity. Most of the Ghost Story has been sent to theaters across the country.
The higher the box office, the more the surrounding area will be sold. This is an unshakable iron law, and vice versa.
Now that the pre-sale of "Swordsman" is not good, the box office in the future is cast a shadow. Under such circumstances, the peripheral products that have been accumulated in the cinema store are undoubtedly uncertain.
"There are a few mice..."
Chen Feier hated the paper in her hand and slammed it on the table. "It's too damn!"
Chen Feier’s
rat cockroaches
are naturally worthy of the summer movie’s release of the follow-up movies. If it’s not for them to break the reputation of martial arts movies, the ip heat of
Swordsman
will be the star’s lineup. Coupled with high-input publicity, the pre-sales results will not reach even 50 million in any case.
It is definitely not right to say that the pig teammates are not right. It is said that the pig opponent is not appropriate. It can only be described as "mouse cockroaches". It is not a good thing for the family, but it is also very disgusting to others.
Unlike "Ghost Story", Chen Feier has a lot of feelings about "Swordsman". The former plays the opposite boss, while the latter is the heroine. It is the first blockbuster of her and Lu Chen as the hero and heroine. Unusual.
Although the "Swordsman" box office adversely will not affect the operation of Chenfei Media, Chen Feier is still disgusted, because she is very clear, Lu Chen's efforts and efforts for this martial arts film.
It would be unfair to make his efforts in vain if others should be stupid!
"In fact, the situation..."
Lu Chen shook his head and said: "It is not as serious as you think. We don't mean there is no chance."
It should be said that he has made a mistake in the project of "Swordsman", the mistake is that he did not anticipate the possible unfavorable situation, and dragged the release time of "Swordsman" from the summer file to the National Day file, resulting in Now a series of passive.
But for Lu Chen, it is not unacceptable to pay such a price, because the reason why he did not catch up the schedule is to ensure the quality of the film and to ensure that the first song of "Swordsman" can achieve a perfect start.
This perfection is not only the box office, but more importantly the audience's reputation!
Therefore, the current pre-sales performance at the box office is not a big deal. The key lies in the response and evaluation after the release. This is the reason why Lu Chen can still maintain confidence.
It’s too early to say success or failure at this moment!
For Lu Chen's calm, Lu Xi is a bit unsatisfied: "Combine all of us are still worried about you, when the box office is really not good, shameful, but you can win more than one billion box office!"
Lu Chen smiled and said: "My face is thick and it doesn't matter."
Seeing that he had no face and no skin, Chen Feier couldn't help but smile, and the depressed mood dissipated a lot.
Lu Chen said, "Okay, we don't have to deal with the pre-sale of the box office. Now we can set off."
Tonight, Chenfei Media will hold the premiere of "Swordsman" at the Baoli Grand Theatre in Beijing, and invite people from all walks of life to participate in the industry. Several of them as hosts must be rushed to the scene in advance.
The premiere was not too grand, but the invitation has already been sent out. Most of the invited guests have clearly stated that they will come over, so they also promote the promotion of "Swordsman".
But apart from all the propaganda and activities, decide the final box office results, or the movie itself!
I wish you all a happy holiday, have fun and sleep well!