Chapter 570: advertising

After the Chinese team arrived in Sydney, they began a week-long training camp in Campbell Town, Sydney.
During this period, they will join the Oman team to play an undisclosed internal teaching game.
Then on January 6 the penalty went to Brisbane, where he played the first two group matches, and then went to Canberra to play against North Korea.
If they can return to Sydney to participate in the game again, it will be awesome-it means they will participate in the Asian Cup final...
When the Chinese team was training in Campbell Town, Sydney, Gao Zheng's advertisement for Huawei also finally met everyone.
Because the advertisement was originally too long, it was a five-minute short film that could not be broadcast on TV stations, so the advertisement was spread on the Internet by means of virus transmission.
This method of communication is very dependent on the quality of the advertisement itself. If it is not interesting enough and attractive enough, then it will not be able to form a topic and word of mouth on the Internet, nor will it be recommended by enthusiastic netizens.
This commercial is based on Gao Zheng's own personal experience. It tells a teenager who has loved football since he was a child and has been trained under an old coach. Later, because of his talent, he was recommended by a coach to a European club. Before leaving, he Coach gave him a Huawei mobile phone and told him to keep in touch when he went abroad.
The advertisement did not make it clear that this team is AC Milan, but the elements of the jerseys are indeed a bit similar, they are all red and black striped jerseys, so fans can know at a glance who this is actually talking about.
After experiencing the unaccustomed language and habits in this team, the junior worked hard to overcome these problems, finally shined in the team, scored consecutive goals, and won the recognition of his teammates and harsh foreign coaches. He used Huawei mobile phones and coaches to make video calls to share the joy of success.
Just when everyone thought the boy was going well, the boy was seriously injured in a game. This serious injury almost completely destroyed the teenager. The long injury made him only watch the success of his former teammates outside the court, and he was thrown away by them.
Just when he felt confused and pained, he received a message from the coach: "Do you still want to play football?"
The teenager said goodbye to this club that had placed hope and longing, and returned to the country. Under the leadership of the coach, he started from scratch, resumed training, and looked for his state. The two seemed to return to what they were when they were trained under the coach.
Later, the coach waved his cell phone to find a European club willing to accept his return from the beginning, and sent him out of the country again.
This time, on the occasion of parting, the coach replaced the latest Huawei mobile phone for the teenager, and still told him to keep in touch.
This time the teenager took the coach's ardent hopes and good hopes for the future and took the plane again to embark on a journey. What did he meet with him?
The story of the teenager came to an end with the roar of the plane across the sky.
The song "DreamItPossible" that runs through the whole film also came to the end in the soft singing of Feng Shiyao.
But the advertisement was not over yet, and a huge cheer sounded in the dark picture.
Against the background of cheers, a clear and rhythmic percussion sounded in the darkness.
Along with the percussion sounds, everyone noticed that there was a back in the dark picture. He walked into the picture from the direction of the audience, but the picture was still very dark, and I couldn't see the actual situation of this figure.
Soon this back figure gradually became clear, because with the crisp footsteps, light leaked around his body, gradually illuminating the environment and the main body of the figure.
Only then did you see clearly that this turned out to be a passageway, with a bright and white exit in front of the passageway, and the back is walking towards the exit. This is a player wearing Atletico Madrid’s red and white shirt, with the number 9 printed on the back of his jersey, and a pinyin letter of the last name: "GAO"-Gao Zheng!
As Gao Zheng walked into the exit of the tunnel, the cheers outside grew louder and louder, like the tide constantly washing the embankment.
The sound of the tide is the reproduction of the original voice when Gao Zheng joined the Atletico Madrid ceremony: "Welcome from China... Gao Zheng!!!"
The cheers reached their climax at this moment.
And always with his back to the back of the person at this time, he looked sideways behind him, revealing his side, which is indeed Gao Zheng!
He smiled slightly at the camera.
Regained his gaze, greeted the cheers, and stepped into the bright sunshine.
The dazzling white came across, flooding the whole picture.
On a white background, the Huawei logo and the slogan: "DreamItPossible" are printed.
The advertising is only officially ended here.
After Tuo Gaozheng became famous, the media reported a large number of blessings, and he suffered serious injuries when he went to AC Milan when he became a teenager in China. The story of restarting his career is almost well known.
So even though Huawei did not advertise that this is Gao Zheng's story, everyone will know it as soon as he sees the advertisement-this is Gao Zheng's story. Despite some changes and jokes, this story is Gao Zheng.
This is a real thing, not fabricated. Because reality has power, it can move people.
The perfect fusion of music and pictures, as well as the storyline, does this.
After watching this commercial, many people said that they were moved and cried. The youth's pursuit and persistence of the football dream and the teacher's licking of the calf are very touching.
Others ridiculed Huawei as a film and television company that was delayed by the mobile phone and communications industries.
Taking advantage of the popularity of the Asian Cup and the excellent quality of the ad film itself, a viral marketing campaign was completed on Weibo, WeChat Moments, and the bullet screen website.
For a while, everyone was discussing this advertisement, and everyone was discussing everything related to this advertisement.
IT digital media focuses on Huawei brand and mobile phones, football media tells Gao Zheng's inspirational stories, music and entertainment media introduces Feng Shiyao and her new album of the same name... and various self-media is busy He used this advertisement and Gao Zheng to make chicken soup for the public.
But no matter what kind of media, no matter what they say, in the end, they will not be able to bypass the upcoming Asian Cup.
"...Although in terms of influence, the Asian Cup is far inferior to the World Cup and the European Cup, and it is not as exciting as the America's Cup. It is estimated that it is in the same grade as the African Cup... but in any case, this is the only intercontinental with our Chinese team. Contest. I think this alone is worthy of our attention? And the story prototype Gao Zheng in this commercial is also in the national team lineup of the Asian Cup!
"The Chinese team’s debut in this Asian Cup was at 5 pm on January 10, the first round of the group stage, the opponent was Saudi Arabia. At that time, don’t forget to take a look at the prototype that touched countless audiences in him. The performance of the first Asian Cup in his career!"
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