Chapter 548: Region No. 2~


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Overwhelming TV commercials, special stores in major cities popping up like mushrooms, giant posters in huge city malls, and newspapers and media related to all fashion, appeared in front of ordinary people in such an unexpected manner.
South Korea, Japan, Hong Kong, Singapore, these original L'Oreal makeup agent cities, received the order to expand their headquarters in the first time.
As the final destination of this Asian expansion, the huge market share of mainland China has made them aspire to win.
As a result, Qin Guan, the film emperor who had only made a small bubble, was wrapped in L'Oreal advertisements and entered the country aggressively.
When everyone turned on the TV, there was an overwhelming introduction to various types of L'Oreal whitening cosmetics, and a fresh term naturally brought to the eyes of Chinese male compatriots.
It turned out that men should also pay attention to their appearance and appearance. They have large pores, blackheads and oily faces. They are no longer a sign of a man. It is a skin problem.
And more and more people, under the guidance of this kind of advertisement, also began to pay attention to their old rough face.
Maybe it's time to buy a professional facial cleanser for men, just use soap and his wife's things, what is going on?
The social elites who go to work will inadvertently reveal the taste of cologne, and send out an invitation for romantic time after get off work in the profound eyes of a group of female colleagues.
After they saw the advertisement of Qin Guan's men's facial cleanser, they felt the same for men's skin care.
It turns out that you are neat and beautiful, and there will be foreign big girls throwing their arms around you, and the word "fatty" is no longer a woman's patent from today.
Those counter cosmetics opened in major shopping malls can no longer satisfy the purchase volume of ordinary people, and with the operation, more large supermarkets have become the preferred sales channel of this cosmetics agent.
I don't know on what day, when Chinese people walked into the most common local large-scale supermarket chains like Carrefour and Wumei, their cosmetics area was re-decorated.
It is a small counter that is lighter than a large shopping mall, and some home-made cosmetic products have been filled with supermarket shelves at will, at a glance.
L'Oreal has entered thousands of households in China with a gesture of foreign cosmetics that I am by your side.
In order to meet the needs of Chinese consumers, more cosmetics targeting Asian women's skin have also been developed by their technical departments.
In response to this upsurge, some of the ordinary people who had long forgotten the handsome young man Qin Guan were once again used by these advertisements to give a long-held memory.
"Oh, I know this baby, isn't it the child who played Xuzhu, but it's really handsome!"
"Yeah, it is said that I went abroad to study abroad. Look, you are all handsome abroad!"
"Oh mom, this is to conquer the foreigner again, and really give our Chinese a face, so what, his aunt, do you buy a bottle of facial cleanser for your family?"
Buy it, you must buy it.
Although L'Oreal at this time is much more valuable to ordinary people than the common antelope and big bucks they are used to, but the children who can't stand their own home like and respect them.
And after the brand was fully rolled out in China, a month-long sales report was placed on the desk of L'Oreal headquarters.
One month of sales, the performance of a sales area in mainland China is 853 million yuan. It is such a young and new market that has suddenly become the second in L'Oreal's global sales area.
The Chinese are terrible, and China's huge market consumption power is even more terrible.
The sales of L'Oreal men's single product actually ranked in the top 8 in the total sales ranking, which was even more shocking to the eye of the brand's senior executives.
"Who is responsible for the L'Oreal men's global advertising in this issue is very visionary and worthy of praise."
"It is really a wise decision to choose Gong Li and Qin Guan, two Chinese people as L'Oréal's spokespersons. You can inform the public relations team and let them pay more attention to the local actors in mainland China."
"Well, yes, since the market is so huge, for the spokespersons in the Asian circle, I think we can just focus on China..."
"Seconded."
"agree!"
An Asian spokesperson's choice about the general direction of L'Oréal's later stage was reached under the shock of the sales of data breaking the table this time.
As for such a decision, naturally it is impossible for other actors in Asia to gain knowledge. Of course, when they learn it, they can only beat their teeth and swallow their stomachs. Who would make your country less people?
Unlike L'Oréal's propaganda strategy of taking the mass route, Tiffany is a high-profile joint with China Jewelry Association, Chinese brand development promotion organization, and local jewelry predator Dai Mengde, taking the high-end route as the first standard, only a few in China The positioning of flagship stores in big cities has opened their journey to China in Asia.
And the way they take is quite wealthy, only opening the most luxurious shops in the most sophisticated squares.
The whole glass wall, unified decoration style, huge venue and exquisite service all show the determination of this top jewelry brand to enter China.
Six of Shanghai, the Oriental Pearl, became the city of China's economic center as early as the end of the 1990s, and they must be the first cities to investigate these top luxury goods. As discussed, the decoration was unveiled at the same time.
Beijing’s five homes, the center of Chinese politics and culture, and its large population base are one of the reasons Tiffany preferred this city.
The power of the two municipalities in Tianjin can be seen. This port city, also in the north, has a geographical location that it cannot afford to miss.
The Guangzhou family and the Shenzhen family, these two places close to each other, walked to the forefront of everyone in the rising wave of the south.
One in Chongqing, two in Shenyang, Chengdu, Hangzhou, Zhengzhou, Wuhan, Nanjing, Xi'an, Qingdao, Jinan, Harbin and Kunming all left Tiffany's footprint at the same time.
These very important provincial capital cities of China have greeted one by one the new jewelry concept.
Small fine jewelry, design jewelry, and limited jewelry.
It turns out that this is the concept of high-end foreign jewelry design and sales.
So everyone laughed at those jade carvings, as did traditional jade jewelry shops with their own carving and design capabilities.
This is all the rest of the Chinese ancestors play. Isn't it the rejuvenation of wonderful hands, turning waste into treasure?
Cliché. (To be continued.)
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