Chapter 558: Doll

The world's top 500 horses and horses, it sounds very mysterious. The means of this group of guys are not too glorious.
For the brand and intellectual property, Big Rabbit has not been too sober. I always think that my brand is not very valuable, since the joint venture, it will be mixed together.
From 90 years to the new millennium, well-known brands that have disappeared are counted as vehicle buckets. What kind of good intentions does the capitalist have, since you don't pay much attention to your brand, we will help you eliminate it.
William White felt a lot of emotion during this trip to heaven. He saw a huge market, a thriving market, where everything is possible.
"Filson, Koala and Kangaroo in Tuao, can we buy out the authorization?"
Filson's face was dumbfounded, and he really didn't understand, could it be bought out?
"Boss, this kind of mascot seems to be able to produce it? Unless it is some sports mascot, such as the Olympic Games or something."
"No, I bought it in Tuao, and it's all a company. Let's see what is going on. If it's not too expensive, let Disney come to buy it."
"Okay, boss."
William White's inspiration has a lot to do with the fat panda. In his view, if there is no copycat product, this franchise is very profitable.
The mascot of the Asian Games is the panda, which is the national treasure of the dynasty. William White also likes this cute animal. The chubby is really cute.
As a mascot, Panpan is still very popular. If it is not the characteristics of Heavenly Dynasty, some badges and dolls can sell a lot of money.
However, anyone who wants to engage in franchise operations in Tianchao will surely die in the street. All kinds of counterfeit goods are endless, which can drive people crazy.
For the managers of Tianchao, the meat is rotten in the pot anyway, let some people get rich first.
It was a disaster for William White, all kinds of unknown Mickey Mouse, as well as comic books overwhelming, you somehow give me a royalty! These are all regular publishing houses.
Intellectual property rights have to wait at least ten years before they are completely rectified, that is, after the WTO, this situation begins to change.
Tianchao is now drinking a little bit to quench their thirst. If the Asian Games-related products are operated well, this is a billion-dollar business, and as a result, they have not sold a few genuine ones.
Fat panda's ability to absorb gold is very scary, this thing should never be left unattended.
Take a look at Tuao, a koala and a kangaroo, it's crazy to make money. A small doll is dozens of dollars, and there is no bargain. The mascot sold to tourists every year can earn a lot of money. What do tourists who come to Tianchao buy?
silk?
Perhaps, if everyone can carry a fat panda home, I believe tourists will be very satisfied, but there is no official version of Tianchao, everyone is casual, and the result is naturally self-evident.
William White can only drool at the fat panda. First of all, people will not sell copyrights, and if they do, there is no way to control counterfeiting. This is an unsolvable problem.
With the frequent appearance of fat pandas, more and more Americans started to like this guy. It is said that what Panpan is most looking forward to is to have a color photo.
The emperor's smile is low, they can't shoot the kind of nonsensical Zhou Xingxing. Some slightly vulgar little jokes can make them laugh. So, pandas need stalks of color photos, and they like them very much.
However, William White couldn't make money on this panda, he could only toss the koala.
Don't underestimate these toys, they are very, very profitable. Disney’s annual profit in this area is measured in billions.
"Boss, you are in the field of toys, already the largest toy company in the country."
"Isn't it? Isn't there Mattel and Hasbro? I remember, these two are very good."
"Matay is okay, and it is comparable to Disney. Hasbro is not very good in these two years."
"Eh, in this case, buy it back. The derivative product of the comics, Transformers is not bad. Simply license all these things to Hasbro."
William White is also confused, he robbed people of Transformers, Hasbro can call it a hell. Now at most it is a reluctant support.
"Haha, if so, Mattel needs a headache."
Miguo’s current toy market is hard to deal with. Lego sells educational toys, and Mattel is more like a hodgepodge. Hasbro without any special features is called if it is not unlucky.
If it is not that they have no money, they will find a way to acquire Vikings early in the morning. Even if you can't hold all of them, you can get some authorization.
"This guy, holding a Barbie doll in his hand, is really enviable."
Listening to his boss's complaint, Philson was speechless. Although Barbie sells well, Mickey Mouse here is not bad.
"Boss, they want to get the authorization of the Lion King, and have been to Disney to talk a few times."
"Oh, I have a vision. I'll call Michael later. We don't have time to develop. As long as the conditions are right, it's okay to cooperate."
"They want to open this gap, they will definitely pay the price."
"Alas, Philson, we are not a professional toy company after all. Besides, with so many IPs, we can't play at all."
William White actually did not say a word, if he acquired Hasbro here, it may cause Mattel's fear.
Enterprises have reached a certain scale and must learn to master balance. Simple and rough, only suitable for new local tyrants. If you want to achieve long-term development, you must not become an enemy all over the world.
Knowing the boss's plans, Philson was relieved. He is actually very worried that the boss’s business is too big. If possible, it is best not to expand blindly.
For most comic companies, selling licenses is king. You are good at comics, not necessarily good at toys.
"Boss, when do we need our shot?"
"You sit down first, I'll reply to this email."
Most of the people of Max have gathered in Jurassic Park. These guys who are used to wandering do not like the present comfort very much.
"It's almost the same time, you know, the employer wants to meet you."
"Why did this group of guys go?"
"It's useless, security or employment, no one will perform the post-cut mission. This is not our country, what is the position to work hard for?"
"Oh, also, boss, our task this time is to maintain law and order?"
"Remember Max, I will only say it again. We are going to fight soy sauce. There is no need to fight life and death. 1%, at most it is 1%. Once this number is exceeded, you can do whatever you want."
"Okay, boss, I know."
William White must make this clear. Silly Big Wood doesn't seem to be in contact with it. It is better not to have a head-on conflict.
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