Chapter 575: Warm up

There are no Chinese New Year stalls in the United States. Except for a few years ago, the devil has been on fire, and these years have not been a brilliant Christmas blockbuster.
"James, how is it, IMAX version of Terminator, the effect is different?"
"Boss, I think, I need to increase the budget. The second Terminator, I hope to shoot directly with IMAX. I saw Jurassic Park, the effect is better than the transformation."
Faced with the request of Card God, William White was very helpless. The cost control of this guy was simply a disaster. Nima, if this is the case, I don't know how much it will cost in the end.
"50 million dollars, no more, James, the company is my personal, the investment inside is not. You don’t know, these investments can be traded off-site, that is, it is similar to stocks. ."
Kashin pouted, he was very disappointed with this boss's approach. Why should you let go of a project that can make money in ten ways?
"Okay, boss, the project manager you sent last time is good, let him control the costs. You know, I'm not very sensitive to numbers."
Well, this reason is very powerful, so strong that William White is unable to talk. However, just know your shortcomings. It's just not so stubborn, these are not problems.
"Terminator? Didn't the movie go by? How come again?"
"David, don't you know? I heard what IMAX version is, what director's final edited version."
"Lying trough, ten beautiful knives? Special price, why don't you grab it."
The opening of White's theater line did not attract much attention. After all, there are only a dozen or so, which is really nothing. The two guys in front of the cinema are talking lively. Suddenly, they rushed over to a group of older children, who were also scolding.
"Shette, if she can't grab the ticket, Annie should be disappointed. If she is disappointed, when will my first brother's career end. Let it go, let it go."
The two people who were pushed to one side couldn't help but be surprised, Nima, would you be so exaggerated! It’s not enough to rent a video tape home. This is an old movie.
"Several brothers, this is an old movie, is there anything special?"
"Old movie? Do you know a woolen thread, do IMAX movies understand? I feel like being there. Are you a New Yorker?" After he finished speaking, he looked like an idiot. The contempt on his face is really too much.
"Cut, isn't it a 3D movie? What's the big deal."
The voice just fell, and he was sneered loudly. The man with only one eye was kind, and he explained it to him.
"Dude, the previous ones are just pseudo 3D. Only the IMAX version of 3D can have that kind of immersive feeling. The previous kind of 3D movie that only makes people dizzy, don't you say it."
The above scene happened not only in New York but also in Los Angeles. At the same time, the White Theater in more than ten regions around the world staged the same scene.
Someone said, don't you talk about it, there won't be so many people paying attention to it. To put it bluntly, not an insider, the ghost knows what this IMAX is.
Well, you guessed it, this is stinky hype. From BBS, which young people are keen on, to TV news. William White hyped IMAX in a very subtle and gentle way.
To put it bluntly, it means a little viral marketing. Those who have seen it are all kinds of hatred. Those who do not buy tickets are all kinds of envy, jealousy and hatred. There is hope that the sheet can be rolled, it is simply fabricated.
William White has decided to be shameless for this IMAX. Anyway, as long as there is money to make, nothing else.
No hype, professional investigative agencies produced their reports. For this latest movie technology. Everyone generally maintained a wait-and-see attitude.
Nima, this is the rhythm of investing all in your hands. William White had already thought of it when he was painting in Jurassic Park. IMAX tickets may not be sold at all.
Three or four times the price, not a small number. People who are sensitive to price, they will not choose IMAX. So, the early hype began.
Faced with the sudden burst of the IMAX theater line, the Hollywood giant was stunned. They thought that William White would launch an advertising offensive after the year, and like his Tesla, increase awareness through intensive advertising bombardment.
It's just that they seem to be wrong, and the IMAX theater line quietly tried out. Nothing caused any waves, no ads bombed, everything seemed very Buddhist.
But are you so red for Mao? This is not scientific at all!
Say good marketing master?
What about good Qu Gao?
The trough is lying, an old film is so prosperous, waiting for that painting in Jurassic Park. You don't have to worry about having a position.
Gee, to say this cinema line, the grade is really high. Those ordinary playrooms are also very luxuriously decorated. Well, this place is really suitable for taking female friends to see.
"Boss, our plan was successful. It seems that those old guys should be moved."
"Oh, anyway, there are ten each year, and many of us are not able. We still need to be more cautious. In case of a crash, no one will go into the water in the future."
"Yeah, it's hard to eat, and the wisdom of the 1970s caused many companies to suffer heavy losses."
"The most critical thing is the content. The movies suitable for IMAX are actually very limited. The computer simulation technology is not enough now, and there is no way to complete the special effects I need."
"You should urge Lucas, this guy has made a lot of money recently. It seems reasonable to invest more in special effects companies."
"It has little to do with him. The speed of the 3D accelerator card is too poor to meet the requirements at all. It is not cost-effective to develop a GPU specifically. Wait a minute. This is the whole semiconductor industry."
Lucas is of course very happy. When the Terminator draws, he can make another profit. I was originally worried about cost. Now, it seems that my own worries are completely unnecessary.
Well, we need to find some good scripts. The guy in William White was right, the bigger the production, the more suitable for this IMAX. However, in this way, the smaller independent film companies are in trouble. These things are not something that these small companies can think about.
Twenty-dollar movie ticket, Gee, this way, the box office record of ET aliens may be untenable.
As an old Hollywood fritter, Lucas is too clear. It doesn't matter whether these big brothers like it or not, as long as those shareholders like it. Only big productions can attract Wall Street capital, and only big productions will have big profits.
As for whether anyone will flutter the street, to be honest, who cares about meow.
Only, ten theaters a year. Lying trough, is this a bit too much? When I first heard the news, Lucas thought it was hunger marketing. It now appears that this is not the case at all.
He can now imagine what the next year’s draw will be.
Hey, this guy, why do you do this? Take the cinema line in your own hands...
The idea had just emerged, and was immediately cut off by him. Yes, that antitrust law. Not to mention anything else, it is estimated that this cinema line in his hand will also need to be sold.
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