Vol 7 Chapter 19: 1 book influence

Robert John.
　　Senior investment master, expert in commercial mergers and acquisitions.
　　 has been engaged in the financial industry for more than 20 years, and has more than ten years of experience in China Shencheng...
　　Currently, Chief Strategy Officer of Investment Department of Jiuding Bank.
　　 Introduction: When I left the UK, I was at a loss. I went around from the UK to Africa, and from Africa to China. There, barren and backward...
　　 But as time passed, I discovered the huge market in this country.
　　 In early 1992, under the introduction of a friend, I joined the current company First International Capital.
　　When my colleagues in the investment department talked about the current economic downturn in the world, the market is saturated, and I don’t know where to go to open up the market, I suddenly realized that my opportunity is here.
　　 "China has one billion people."
"But here, it is extremely backward and barren. When the guys talked about the enduring issue of economy and wealth, William, my partner said, in human society, wealth is destined to be built on the basis of people, and people always The greatest resource."
　　 "So, I suddenly started."
　　 "Just like Japan, the density of population also accounts for a large part of the reason why it can become a developed country."
　　 "I have been in Shencheng for more than ten years."
　　 "In the past ten years, I have realized the inferior nature of Huaxia people."
　　 "Oriental people have a kind of flattery and cowardice in their bones, but they are greedy and stupid."
　　 "Whenever I walk down the street, those Orientals look at me like they are looking at God."
　　 "There are many people trying to approach me, hoping I can help them get out of there."
　　 "And these people, the top elite group in China, come from various well-known universities."
　　 "They order a cup of coffee every day in the coffee shop below the foreign-related hotel, pretending to read the newspaper, hoping to meet me like this is really downright, but in their eyes, a very rich and noble gentleman."
　　 "When I learned that those people were eager for quick success and quick gain, I realized their cowardice and cowardice, as well as their stupidity and shortsightedness."
　　 "But it is precisely because of this that I realized what I have mastered during my fifteen years in China."
　　 "The ordinary people there are very hardworking, and hardworking is the only source of wealth."
　　 "But they need dollars."
　　 "And they didn't realize what a huge market this is."
　　 "Gentlemen mentioned that a huge beverage market is needed. I persuaded the board of directors to abandon India, a country with ethnic chaos and unstable order, and let the subordinate teams bring people to China."
　　 "Because I often drink a kind of cola there, it is so delicious."
　　 "And this kind of cola company has many supply channels."
　　 "Sure enough, as I expected, they received the most grand reception."
　　"In the course of the negotiation, they did not realize that, in fact, we need their market more."
　　 Insert a sentence, really good, it is worth installing, after all, there are many books, all books, and fast updates!
　　 "They entertained us as if they were treating God."
　　 "......"
　　 "......"
　　 is not a very thick book.
　　 From the perspective of capital, a gluttonous feast of devouring without leaving flesh and blood was unveiled.
　　 There is a kind of arrogant contempt and contempt between the lines of the word, and that kind of superior tone is like showing off his achievements.
　　 "Lu Shu, this dog traitor, must not die."
　　 "Dog traitors, it's really hateful."
　　 "If you are not my race, their hearts must be different. Thinking about financing and listing, they dare not do it in the dream. What are those thinking? A bunch of wine bags and rice bags."
　　 "It's horrible. I swallowed our brand business and still show off here. This man named Robert is a beast."
　　 "......"
　　 One time.
　　 The matter of Chuanzhong Tianfu can no longer be suppressed.
　　 With the fermentation of time and influence, the scenes of how Tianfu was annexed by foreign capital have flowed out.
　　 Many people in the country were blown up by this book.
　　I feel humiliated because my school does many people’s biggest ideal is to go abroad.
　　 There is this book that swallowed a Chinese state-owned enterprise brand, but it was still mocking his motherland and was filled with outrage.
　　 There are too, the greed and selfish desires of Director Wang in the book are short-sighted.
　　 even scolded Lu Shu as a traitor, and sold his own country's brand.
　　 But there is a big truth, who can say it clearly...
　　 Qingdao Laoshan Cola is the largest beverage group in Qingdao.
The Laoshan Coke produced by its subsidiary has been in short supply in the market, and has been awarded the title of provincial and ministerial excellence. Its annual production capacity has reached 80 million tons. There are more than 100 joint manufacturers nationwide, and Qingdao has a steady market share of 80. %the above.
at this time.
　　 Sean Wood from The Coca-Cola Company in the United States, standing in the factory of Laoshan Coke Group, was full of joy and excitement.
　　 In 1978, Coca-Cola came to China to establish a joint venture with COFCO to establish a filling plant in Imperial Capital. It was not put into production that year. In the second year, they arranged to sell Coke through COFCO, but they could only sell it to foreigners, and they needed to use foreign exchange to buy it.
　　 With a huge market of one billion people, but subject to policy restrictions, the Coca-Cola Company has long been eager to see.
　　 Although China’s policies have changed in the past two years, the Coke market has been firmly occupied by Tianfu, Fenhuang, and Laoshan. Wanting to be delicious in this monopoly market is tantamount to an idiot dream.
　　 In order to break through this commercial barrier, as the CEO of Coca-Cola China, Sean Wood thought of many ways and finally came up with an excellent idea.
　　 There is no supply channel, just those supply channels become their own, then everything is solved.
　　 In order to complete this strategy, Sean Wood started contacting Tianfu-Cola with the largest market share two years ago, but who knows, he followed his old rival Pepsi to spoil the situation.
　　 The final result was that Sean Wood was so angry that he vomited blood. I don’t know where another Jiuding Group popped up. While Kekou and Pepsi were pinching each other, Shengsheng got the equity of Tianfu.
　　 After negotiating with Jiuding Group, it was discovered that British capital was behind the other party, and Sean Wood could only give up his eye on Tianfu Coke's supply channels.
　　After several considerations, he set his sights on the Laoshan Coke Group.
　　 This company has a market share second only to Tianfu Coke in the Chinese national market. In Qingdao, it is almost a monopoly giant.
　　 As long as you get this company and hide Laoshan Coke, it will take a few years for Coca-Cola to completely open the door to the North China market.
　　 And now, it's finally time to harvest.
　　 Glancing at the filling line in the factory, Sean Wood put away the smile on his face, led the team, took the contract, and walked into the office building.
　　 And this time.
　　Laoshan Cola Group meeting room.
　　 General Manager Wang Zhiming sent a printed document to the management team present.
　　 A group of people took the file and looked at it for a while. Some frowned, some were angry, and some shouted on the spot: "This dog traitor is not good for death."
　　 Wang Zhiming did not refute this sentence, but only said: "The contract given by Jiuding Group is similar to the joint venture contract and plan given to us by Coca-Cola. What do you think about this matter?"
　　 "Capitalists, there are no good things. If these foreign devils can swallow Tianfu, they will definitely be able to swallow us. I think these foreign devils have no good intentions at all."
"Lao Li was right. I didn’t think there was anything wrong before. Now when I think about the contract, there must be a problem. Let them run it. They will do everything. They make a fake financial report and they are abroad. There was no place to reason when I was pitted."
　　 "That is, according to their B contract, how much money they make and how much money we can divide depends on their conscience. But capitalists, where there is a conscience."
　　 "But the foreign exchange gap above has been closed too tight recently."
　　 a large group company, how can there be no capable people.
　　 Everyone was talking about it, but when it came to the foreign exchange gap, they all made trouble.
　　 Just like when people are hungry, everyone knows that eating Guanyin soil may be swollen to death, but they still can’t help eating.
　　 Enterprises must develop and go out.
　　 requires foreign exchange.
　　 The country must be strong and must have the power to protect itself.
　　 requires foreign exchange.
　　 Send talents out to study every year, and buy other people's advanced machinery to study.
　　 requires foreign exchange.
　　 These real things are here, even if you know that Coca-Cola’s contract is poisonous, what can you do?
　　 The atmosphere became a bit heavy.
　　 Everyone was filled with indignation, but at the same time helpless.
　　 Foreign investors can use foreign exchange.
　　 Ten million U.S. dollars is an unimaginable foreign exchange gain for Qingdao as a whole.
　　 As for others, they can all be sacrificed in the long-term development.
　　 Things that can be sacrificed, and want to get them back later, it is so difficult.
　　Wang Zhiming smoked a cigarette for a long time and said: "Talk, we can continue to talk. But the contract must be changed, and we must ensure that our Laoshan Coke market share will not decrease."
　　 "They won't agree, will they?"
　　 "We need the foreign exchange in their hands, and they also need the market in our hands. I have contacted Tianfu before. Coca-Cola has contacted them a long time ago and also contacted other beverage companies. What does it mean?"
　　 Everyone's eyes lit up.
　　 Coca-Cola is so persistent and persistent in contacting a company, which shows that they urgently need a strong channel.
　　In other words, Laoshan has capital, so talk to these guys.
　　 Why didn’t you think of this before?
　　 bang bang!
　　 There was a knock at the door, and Sun Bie, the reception department, hurried in and said, "The people from Coca-Cola are here."
　　 Wang Changming nodded and said, ‘Yes. Go and tell them that we are in a meeting. ’
　　Don't be shocked, Sun. Mr. Wang hadn't had this attitude before.
　　 However, he didn't think much about it, and he quickly left the meeting room with a promise.
　　 At this time, Sean Wood was sitting in the reception room with the team. Everyone had a haughty look, chatting with the translator in charge of the reception, and there was a strong sense of disdain and charity in his speech and behavior.
　　 Sean Wood has been very clear about the psychology of the Chinese people during these years in China. The elites here have almost the same faith in the United States.
　　 As long as a group of people behave indifferently, these people will not doubt their true purpose.
　　 But he didn't know that a book that was translated into Chinese and sold in Xinhua Bookstore had already been popular all over the country.
　　 The sound of footsteps came.
　　 Sean Wood immediately sorted out his emotions, controlled the excitement and excitement of the upcoming contract, and glanced at the door.
Ok?
　　 Why is it alone?
　　 Sun Bie didn’t realize that Wang Zhiming asked him to come out and tell him what was wrong with the meeting. He was detained and said apologetically:
President Wang is in a meeting. Come here later.

　　 The translator said the words again.
　　 Sean Wood was a little puzzled. Before, when the Laoshan Coke people heard that they were coming, they would immediately meet him no matter what.
　　What's the situation now?
　　 Sean Wood showed an unpleasant color, obviously very dissatisfied.
　　Sun don’t hurriedly said: "Mr. Wang and the others will come right away."
　　 Sean Wood didn't say anything, but waited silently.
five minutes.
ten minutes.
　　 Thirty minutes passed...
　　 Sean Wood couldn't help it at last, feeling that he was deeply neglected.
　　Don’t be a guest, and remember to be as restless as the ants on the hot pot. He knows the importance of this joint venture between the company and Coca-Cola.
　　 But the company boss doesn’t come, what can he do?
　　 At this time, Sean Wood stood up and said: "Could you please go and invite Mr. Wang again, we are very short of time, and we have to go to Fenhuang Coke to talk about another project."
　　 Sun Bie quickly agreed and hurried to the meeting room.
　　 The meeting room was smoky, and everyone was anxiously waiting for the result of Wang Tianming's trial. When Sun Bie arrived, when the Coca-Cola people urged, they all saw each other's joy.
　　 Threaten yourself with Fenhuang Coke?
　　 Don’t you know that we just passed the ditch with Fenhuang Coke?
　　 It was really careless before.
　　 Fortunately, this time I think of peers, not just competition.
　　Wang Zhiming picked up the tea on the table, took a sip to suppress the excitement and said, "Go and let them wait again."
　　 Sundont said bitterly, "Mr. Wood is a little angry."
　　 Wang Zhiming became angry when he heard this, and scolded: "He is angry when he is angry. Time is tight, so let them come again next time. You stand up straight for Lao Tzu, don't shame me."
　　Bie Sun is not too old, and when Wang Zhiming gets angry inexplicably, he straightens his body in fright.
　　 But still not sure what the boss meant, said embarrassingly: "Really let them come again next time?"
　　Wang Zhiming was half to death, hating iron but not steel and cursed: "I will make you straighten your waist, and then I will tell them to wait, understand?"
　　 Sun Bie was a little bit grumbling in his heart. You didn't explain before, but don't neglect these people. Why is it now my fault.
　　 complaining, don’t go back to the reception room again, and apologize: "Excuse me Mr. Wood, Mr. Wang will come over right away, and some of you will wait a bit."
　　 Sean Wood was completely annoyed, and said very dissatisfied: "We have the highest sincerity to help the development of Laoshan Coke, is that how you treat our goodwill?"
　　 Up to now, Sean Wood has understood that the other party is testing his own bottom line.
　　 Although I don’t understand why the Laoshan Coke Group’s reaction was so different from the previous one, Sean Wood led the team out of the reception room angrily because of their deep and harmonious negotiation skills.
　　 He knows very well that Huaxia people need foreign exchange very much.
　　 This is the same as buying clothes in the market. If you show your posture, the opponent's bottom line will be forced out.
　　 can result...
　　 Sean Wood and his party all walked to the front of the car~EbookFREE.me~ The person who should be there never came.
How could this be?
at the same time.
　　 The Pepsi-Cola Group's smooth negotiation with Fenhuang Coke suddenly encountered obstacles.
　　 Fenhuang Coke reversed the previous enthusiastic attitude, suddenly put on a strong high pressure, and made a contract that Pepsi-Cola was completely unacceptable.
　　 talked for a week, but the other party would not let go.
　　 Moreover, not only did Coca-Cola and Pepsi suddenly encounter problems during the critical period of the joint venture with China Xia, many foreign investors and the targets of the joint venture also suddenly requested more risk prevention clauses...
　　 Huaxia people have always been very stupid, how come they suddenly become so smart?
　　 Will you still get a contract?
　　 All the foreign investors who are negotiating with Huaxia Enterprises do not understand. The original plan was smooth, and the other party did not notice the trap in the contract, but it seemed to have evolved overnight...
　　 Until...
　　 Someone discovered the British version of "How I Broke Tianfu Coke".
　　 Suddenly, I wanted to use the contract trap to annex Chinese-owned enterprises, and angrily scolded this arrogant and stupid Robert John...
　　 After knowing that Robert John is a British, almost all companies that have joint ventures with China Capital have angrily criticized the stupidity and arrogance of the British...