Chapter 1250: Follow the vine

The automobile industry is almost one of the longest and most complex supply chains in the civilian commodity manufacturing industry. The only comparable supply chain is the civil aviation industry, which covers a wide range of industries and covers almost all industrial sectors. .
Let’s put it this way, looking at the world’s major developed countries, the stronger the industrial foundation, the more developed its auto industry. In a sense, the level of a country’s auto industry can also reflect the country’s industrial heritage. .
Moreover, the car factory is a country's most important strategic manufacturing capacity reserve.
A factory capable of manufacturing automobiles must have a complete manufacturing system and equipment. In special periods when large-scale mobilization is required, these can be quickly switched from civilians to military forces. Volkswagen’s Wolfsburg factory can quickly convert tanks during World War II. Thanks to this ability, a recent realistic example is that a certain
shen
car factory in China realized the role change from a car factory to a mask factory in just a few days. The slogan is "whatever the people need, we will make what." Another car factory is even more powerful. They started building a production line from zero, and it took less than 2 months to become the world's largest mask factory (yes, that's the BYD who is not doing business)...
Therefore, most countries have certain protective measures for the domestic automobile industry. For example, in order to prevent Volkswagen from being controlled by unscrupulous shareholders, West Hans even made special legislation, and the current protective measures implemented by China Xia are implemented on imported cars. High tariffs.
This is also no way. With the current weak capabilities of China's automotive industry companies, if the market is suddenly opened up to face the competition from large foreign automakers, I am afraid the result will not be too good.
Therefore, Tan Zhenhua has no room to consider Susan's wishful thinking.
But this doesn't mean that he can't just follow the vine.
"Susan, unfortunately, I don't understand China's tariff policy, and I am afraid I can't help you with your questions." Tan Zhenhua euphemistically expressed his refusal, showing a disappointed look on the beauty's face. After that, he said in a comforting tone: "But Susan, BMW's cars are very good. I personally think that in the future China market should be able to achieve very good results, so why don't you consider adopting the same What about the practice?"
"Are you talking about building a new factory in China?" Susan showed hesitation on her face and said after thinking about it: "This is a bold and attractive suggestion. In fact, we have been considering this issue, but The risks involved are relatively large. The supply chain for automobile production is very long, and the number of suppliers involved is huge and complicated. It is reckless to make such a decision before failing to confirm China’s local consumption capacity and supply chain capabilities. Yes, and our BMW products are many different from Volkswagen products. Our positioning is more high-end. Volkswagen’s Audi brand may be roughly similar to our positioning, but if Santana sells for 100,000 marks, what about Audi? Pricing? Can such a price be recognized in the China market? This is probably one of the reasons why the Porsche family has not yet introduced the Audi brand into China, right?"
"Actually, this is exactly what I want to say." Tan Zhenhua replied with a smile: "The Santana of 100,000 marks can be sold. Doesn't it just show China's increasingly prosperous car consumption ability? For the Porsche family , The positioning of Volkswagen and Audi needs to be seriously considered, but for Quand’s family, this problem does not exist at all, right? Susan, think about it, in the same market environment, if the price is 100,000 marks, then Will consumers choose BMW7 series or Santana?"
Susan was visibly stunned and then smiled: "Eric, I have to say, your words are really touching. I have to admit that you have convinced me, um, but I can’t confirm your reason. Can you help me convince the board, or can you give me some more convincing reasons?"
"Two." Tan Zhenhua stretched out and said: "First, if BMW intends to enter China, then I am willing to become the first BMW owner produced in China; second, I myself have just been in Hanyang, China. Acquired a diesel engine manufacturer, and Hanyang is also the location of China's Second Automobile Manufacturing Plant. In this regard, its local supporting capacity is not weaker than the magic capital that the Bolshe family has entered first. I am very willing to pass my My personal relationship introduces you to the relevant parties in the city. If possible, we may be able to carry out more in-depth cooperation in many aspects. As far as I know, BMW still maintains leading technology in the field of small diesel engines, especially automotive diesel engines. Strength and market leadership. In this regard, there are many possibilities for cooperation that we can explore."
"Sebastian said that you are a very efficient person, and he also introduced me to your diesel engine factory." Susan pursed her lips and said with a smile: "He also told me that no one in this world can refuse to cooperate with you. , I am now more and more convinced of what he said, then Eric, it seems that we at BMW need to take a trip to explore China, um, of course, if it can be done, we will go to Hanyang."
"Then, beautiful Ms. Susan, I will look forward to seeing you again as soon as possible on the Yellow Crane Tower, the most famous building in Hanyang, and act as a travel guide for you." Tan Zhenhua bowed slightly and performed a very gentleman's courtesy.
"I also look forward to going to your hometown as soon as possible. According to legend, it is an ancient and beautiful country. I can't wait." Susan politely replied, smiling and saying: "Eric, although I am chatting with you Very happy, but I’m afraid I can’t be selfish anymore. I’ve seen several gentlemen express dissatisfaction with me for taking you so long alone. Well, then, Eric, today Come here. Will you stay in Munich for a few days? If you have time, you are welcome to visit us at BMW at any time."
"I can't refuse the invitation from a beautiful lady like you." Tan Zhenhua smiled and said, "Then, Susan, I will definitely come to visit another day. Goodbye."
"Goodbye, Eric, I hope you enjoy your stay in Munich."
"Munich is a beautiful city, I like it very much, thank you, goodbye."
Susan. Kletten. Quandt left gracefully. After she turned and left, Tan Zhenhua immediately welcomed several heavyweight visitors, including Ernst von Siemens, the contemporary owner of the Siemens family who is over 80 years old but still vigorous in spirit. The old man and the current CEO of Siemens, Dr. Karl Henz Kaske; there is Heinrich, MTU's technical and design director. Maybach (don’t doubt the surname, the
Maybach
brand was founded in 1907 by MTU’s talented designer William Maybach. He also served as the chief technical director of the
Daimler
engine company, and
Mercedes The trademark owner of
Benz
is
Daimler-Benz
Motor Company, which is actually affiliated to the
Daimler Group
. Daimler-Benz Motor Company acquired MTU in 1960, and naturally it also took this super sports car The brand is in the pocket, and the Maybach family has always occupied an important position in the MTU enterprise).
Of course, Tan Zhenhua’s goal this time was also among the visitors, Auguste, the current president of MAN. Dr. Musselson.