Vol 3 Chapter 461: tiger! tiger! tiger! (Act 2: Tiger Hat)

At the time, Wang Ai was in the planning stage of the coaches stadium, and tried hard to disagree. He even sent a letter to the Ministry of Housing and Construction to ask for a decision. With the completion of the coaches stadium for nearly two years, its comprehensive economic and social benefits are reflected. More and more. Wang Ai's vision for this long-term decision has become increasingly clear.
Now, the Marshal Stadium has become an important landmark in Liaozu, Shenyang and even Liaoning Province. First, the people of Liaoshen were proud. After all, the bird's nest that really opened the Chinese characteristics is still under construction. The water cube is now all scaffolding, and this "big tiger" is the first to dare to eclectic appearance. It is the only one of all football stadiums in the country that will shock people's existing ideas!
In the history of Liaoning Football, there was also the title of "Northeast Tiger". Zhang Yuning and their group are also called "Liao Xiaohu". In short, the tiger is the totem and symbol of Liaoning Football for a long time. However, the Liaoning basket was convulsed and changed its name to "Liaoning Hunter" ... Liaozu was finished.
In short, across the Hunhe River, the coaches stadium facing the Tiger Hall is now a well-known cultural building in the country, which has led to a series of commercial phenomena. For example, the new team flag of Liaozu has added a tiger head silhouette, and the surroundings of the coaches stadium In the business district, tiger-style souvenirs are often sold. On the first anniversary of the completion of the coaches ’stadium last year, in order to deepen the relationship with the fans, Liaozu also specially made hundreds of tiger head hats. This is a kind of past child wearing a tiger head on the head and a face under the tiger head. Playing hat. It can be used as a cotton hat in winter, and it is very fun to wear it in summer.
This measure is essentially a kind of brand building and cultural building behavior that strengthens the team's image, solidifies the fan base, and builds the team's culture.
Unexpectedly, this tiger fur hat played a big role. When a Super League visiting team came to the coaches stadium, there were hundreds of tigers in the stands, but it was bluffing. Anyway, the Northeast people's wistful temperament reflects the stubbornness. Anyway, the ball won a big victory.
As a result, the tiger hat gradually became the identity of the most loyal fan of Liaozu! They usually make an amazing tiger howl at the critical moment of the team's offense and defense, and also let the Liaoning football stadium bid farewell to the "national scolding" for the first time in the country and enter the civilized society.
The inheritance and totem of the Liaozu and Northeast Tigers, the shape of the Siberian Tiger in the handsome field and the not-so-distant Tiger Hall, the tiger's hat and tigers of the fans, and the shape of the coaches stadium as a link to achieve up and down. Also re-identified as "Siberian Tiger".
The special cultural temperament on the stands of the Marshal Stadium, which is driven and inspired by the special culture of the Marshal Stadium, is also unique in China. If you don't visit the Marshal Stadium, you will never realize it.
Behind this, there is a meticulous design that goes beyond the company's general manager Huang Xin. After graduating from the first EMBA of the National People's Congress, Huang Xin, who often exchanges views with Wang Ai, has reinfused the spiritual symbol of Liaozu step by step, creating a nationwide football stadium with both soft and hard power. Definitely worthy of the trust and devolution of the Wang Ai's family, and her unparalleled status in transcendence, in the Liaoning foot, and in the Liao basket.
This time the national team chose the coach stadium as the main stadium. This stadium's special cultural temperament is conducive to the promotion of China's image and the broadcast of the game, which is also one of the considerations of the Football Association.
Huang Xin, an outstanding sports manager, was planning to maximize the benefits of the next game when the national team won all three games at the end of March. If the national team wins in Riyadh, the next game is a celebration. If it is tied or lost, the next game is a battle of life and death.
No matter how they are calculated, they are very, very important, and very, very explosive and spreading.
Without taking some private goods with it, which is worthy of the diploma of the first MBA of the National People's Congress? Worth the Duntun teaching of the old professors of the National People's Congress? If you do n’t make good use of it, you have no face to go back to see the teacher.
Therefore, before the national team returned, Huang Xin convened managers from beyond sports company, beyond culture company, beyond entertainment company and other parties. Liaozu and Liaolan were also present at the meeting to discuss how to use this The game maximizes the benefits of Liaozu and beyond.
The first thing to rule out is the price increase of tickets! Huang Xin clearly said: We are not bad at money. What we want is influence. What we want is to impress the fans across the country. What we want is our brand value. What we want is the recognition of our image! In a word, if you want to bring up the words "Liaozu" and "transcendence", you can think of some pictures of this game involuntarily and form a long and deep memory. Not to mention making money, losing money is also at your expense.
Because the next time the Marshal Stadium is hosting a national tournament, it is not yet known when. Good things can't be done by the family alone, and the Football Association must be balanced.
So, after a few days of discussions, a series of meticulous publicity and promotion activities were formed, including soft and hard advertising on platforms such as TV broadcast newspaper networks, and the core of all this planning fell on the tiger's head hat.
The stands of football matches are a big plus. The profits of fierce leagues in various countries around the world are largely realized by the fans in the stands. Their clothing, props, actions, organization, and sound are all means of competing for commercial interests. It ’s not easy to unify clothing. After all, fans have their own ideas and personalities. Forcing unification is not possible. This is not a kindergarten event.
Therefore, the tiger head hat becomes a good choice. Come to the "Tiger Stadium" and get some tiger souvenirs, no one will object. Beyond the company this time also spent a lot of effort, launched two tiger head hats. One is a tiger hat made of paper, which can be collected for free at the entrance of the stadium with the purchase of tickets. The other is the old style tiger head hat, which is priced at 30 yuan and 60 yuan, with cloth and leather.
When Wang Ai returned to Shenyang with the team on June 4th, he was busy with the press conference and the appointment of the captain during the day. When he saw Huang Xin at night, he got a report from Huang Xin and could not help but give Huang Xin a thumbs up "I have a lioness in Germany, and a tigress in China, high!"
"Cracking!" Huang Xin's fist banged Wang Ai's head wearing a tiger's head in the rain, making Wang Ai scream.
Shi Wenjun and Xu Qinglian, who came together, followed the fun, and they were also curious to wear cute tiger head hats. When they saw that they were cheap, they came forward to punch and kick.
Well, this is the daily life of tigers and tigresses.