Vol 4 Chapter 151: ? Let's kick the cola can (4)

In a sense, Wang Ai really cannot be replaced. In terms of global spokespersons, there is no shortage of big names in Europe and the United States, but in China, Coca-Cola, the world's number one beverage brand, must try every means to win Wang Ai. Otherwise, if Wang Ai and Pepsi Co signed an exclusive agreement, Pepsi could later take over in China's market share.
Because Chinese football is the biggest sport in China, Wang Ai is the biggest star in Chinese football, and he is not alone. The Tubingen system in the national team speaks for himself. He is the leader of the Tubing system. He wants to say that he hates Coca-Cola. The national team is afraid to say that there is no one, but at least Tubingen will not sign a contract with Coca-Cola. This is under the premise that the two sides are in peace. If he offends him, he does not need to make up rumors. He only needs to openly say: I do n’t like drinking Coca-Cola ...
There are tens of millions of senior fans in China! More than 200 million ordinary fans! How much is it for one person to drink one can a year less? Besides, how many here are loyal fans who haven't watched the match of Wang Ai in the past few years? If one in five never drinks Coca-Cola, how much would that cost? Is there any difference between them for Pepsi?
In addition to football, Wang Ai is also a big philanthropist, social activist, and even the most well-known young thinker in the country. This radiant crowd dare not say that the entire people are similar. No star from Hong Kong, Taiwan, or Europe and the United States can match it. Wang Ai doesn't attend messy social activities, so most people can't figure out their true status through comparison, but for Coca-Cola, which spends tens of millions a year on market research, it is clear.
Although China is still not rich, Coke is also a civilian drink. A giant like Wang Ai has always been ambiguous. Who can rest assured? In addition to Wang Ai's famous mouth, so the manager of Coca-Cola China, see Wang Ai! I'm afraid there is something going on here.
There are many people who determine the fate of Coca-Cola in China, such as officials, but officials are different from social figures, and they are all cautious. For Wang Ai, a drink is not about national economy and people's livelihood. What he said, his superiors would not interfere. But what did he really say, can Coca-Cola be happy? And it is said that Wang Ai has been very supportive of national brands, and Wahaha, a competitor in national brands, is tinkering with very Coke ... this is bad.
So in recent years, Coca-Cola became more and more careful with Wang Ai's fame, for fear of offending him.
Coca-Cola is very good, but it can't stop Wang Ai from playing, and his hands are not so long. But as long as Wang Ai is still playing, his influence in the Chinese market is one-on-one, or even decisive, then Wang Ai can easily destroy Coca-Cola's good situation in China.
So this time Coca-Cola went to Chelsea, in addition to really discovering the great business opportunity of the top Coca-Cola can, it also took the opportunity to make direct contact with Wang Ai to see how the magical Dr. Wang wondered. Still, what are we going to be bad about? How about telling us?
Schrapner knew Wang Ai's concerns. Wang Ai's previous contact with Coca-Cola was also responsible for him. Of course, specifically, he was responsible for slurred speech, crooked eyes, and ambiguous. But the old man also thinks that kicking the cola can is a good opportunity. You can test the reaction of Chinese people and Chinese fans to help Wang Ai feel relieved. And from the bottom of his heart, he does not support Wang Ai's concerns. He always feels that Wang Ai takes care of Chinese fans too much, or cares about his image too much.
Schrapner persuaded King Cobham's home for a long time before Wang Ai finally agreed to make initial contact. There are two steps. One is to finish the recent kick of the cola can first. Schrapner is responsible for signing the contract with the other party. After all, Wang Ai is the initiator of this event, and he must sign a contract separately, because if the subsequent event continues, Wang Ai will inevitably produce a separate advertising film, or what kind of event to attend. This must be agreed with the other party first . Then learn about the views of the domestic society from multiple channels such as the Chinese market and the Chinese Internet Forum, and then decide the next step.
Although Wang Ai still didn't agree, either Schlapner or Coca-Cola was relieved.
The first step to agree is good.
After filming the commercial and talking to Schrapner, Wang Ai put the matter aside and began to devote himself to training. The 30th round of the Premier League is coming. In the last round, Chelsea beat Tottenham hard, the score was 2: 1, Arsenal beat Liverpool 2: 1. Although Arsenal are not a threat to Chelsea, the problem is that Henry has scored two goals in 28 games against Fulham, reducing the goal difference between him and Wang Ai to 1 goal. In this match In Liverpool's game, because Wang Ai returned to the training camp, he did not participate in the game with Tottenham. As a result, Henry once again scored two yuan, breaking the number of goals to 19 in one stroke, surpassing Wang Ai's 18.
After participating in the 28 rounds with West Brom, Wang Ai also told Yan Zhu that for a star like Henry, the difference between the three goals is not significant. At that time, Arsenal's and Fulham's The game hasn't started yet. As a result, in just two rounds, Wang Ai changed from the top scorer to the second.
This can't stand it. The Premier League Golden Boot is an important chip for Wang Ai to approach the end of the two football awards! In fact, the contention between him and Henry is considered in this regard. Golden boots equal chips, silver boots equal shit.
In addition, for Chelsea, the upcoming round 30 is also crucial. It is not only related to whether Chelsea's undefeated record can be advanced to 56 games, but also whether Chelsea can win the championship eight times in advance! The current record of the Premier League's early win belongs to the pinnacle of Manchester United in the 00-01 season, which was won five rounds in advance. In the current standings, Chelsea have 28 wins, 1 draw, 85 points, and Manchester United lead by 18 wins, 6 draws, 5 losses and 25 points. If the difference between the two sides remains unchanged after this game, Chelsea won. There are only 38 Premier League games in total, and Chelsea have finished their work after four-fifths.
This record has to be created, but it is not only a single record, it indicates that this season Chelsea not only updated all three consecutive records of winning streak, undefeated, and winning in advance, but also surpassed countless powerful teams in the past, and it can even be said The most powerful Premier League team in history.
This is very important for Roman's ideal, for Jose's ambition and even for Wang Ai's ambition. This qualification is hard for everyone.