Vol 4 Chapter 187: ? The ceremony of surrender (middle)

After receiving a phone call from Schlapner, Wang Ai thought he was talking about Coca-Cola. Indeed, the negotiations between the two parties are currently in rapid progress. Coca-Cola hopes to complete the negotiations before the real climax of Wang Ai and Henry duel, that is, a time lag before Wang Ai's commercial value is amplified to the highest level. On the other hand, Wang Ai hopes to be able to use Coca-Cola ’s huge influence and comprehensive strength to stand by and occupy a favorable position in the division of club interests at the end of the season.
Therefore, both sides skipped some unnecessary visits between you and us, and went straight to the final agreement. What Wang Ai has learned so far is that Leoni's negotiations have focused on the duration of the contract. The Coca-Cola party hopes to have a ten-year contract, while the Wang Ai party hopes to have four or five years. Coca-Cola is optimistic about Wang Ai's growth, so he hopes to bind as long as possible. The four-year cycle of Wang Ai's side takes into account the impact of the World Cup. With Wang Ai's shooting technology, as long as the Chinese team scores in each World Cup, there is a chance to compete for golden boots, which will inevitably bring rise in commercial value. , So the four-year cycle is the most favorable.
In addition, in terms of contract value, the Coca-Cola party originally proposed an average annual price of one million euros, and said that it was already 30 times that of Liu Xiang. On the other hand, Wang Ai believes that the average price of 7 million per year is a reasonable price, which is referenced by others and Wang Ai's own Adidas. Coca-Cola is just a civilian drink, so the endorsement fee cannot exceed professional sports goods.
During the negotiations, Coca-Cola's idea of ​​calculating the coordinates with Liu Xiang's endorsement fee was strictly rejected by Leoni. It's not that Liu Xiang is not good, but the price Liu Xiang signed at the time was also very low. Coca-Cola signed the contract before Liu Xiang shined in the Athens Olympics, which just caught Liu Xiang's temporary low period of commercial value.
And Wang Ai and Liu Xiang are very different. One is a hurdling athlete. Only a few years of competition can be noticed, and the commercial value fluctuates greatly. And football players, or football players playing for the Premier League Chelsea, play every week, so the commercial value is relatively stable. The other is that Liu Xiang ’s influence is concentrated in China, while Wang Ai ’s influence is global. In other words, Liu Xiang is actually the spokesperson for Coca-Cola China, while Wang Ai is the global spokesperson.
"The only doctor in active players", this label is even more important than any Premier League gold boots and Champions League gold boots. Because for Coca-Cola, their products are sold not only to fans, but also to more ordinary people. And Wang Ai's popularity among ordinary people, not to mention Liu Xiang, is much better than Beckham. Even though most ordinary people are not very impressed with Wang Ai, at least they know that there is such a number. Therefore, although the commercial value of Wang Ai is not as good as Beckham, it is not at least comparable to Liu Xiang.
Therefore, taking Liu Xiang's endorsement fee three years ago as an example, it is almost a shame on Wang Ai's business value.
Fortunately, the sword lightsaber on the negotiating table is unusual. Leoni's rebuke did not affect the progress of the negotiations. Wang Ai privately estimated that the signing cycle should be about six or seven years, and the average annual endorsement fee should be around five million. It is expected to settle before the end of the season.
In addition to carefully adjusting the state during this time, in order to confront Henry and Sheva respectively in the league and the Champions League, there is not much attention in the negotiations of Coca-Cola, so I received a call from Schlapner that the negotiations were completed.
The result is not, but the olive branch handed over by Barack's agent Becker through Schrapner, and the content is one: we are ready to admit defeat, what are your conditions?
After listening to Wang Ai for a moment, he really didn't care about the relationship with Barak. Barack's pressure has disappeared from various channels and various aspects, so it is not worth mentioning, so he I never thought of what conditions Barack should offer after he bowed his head and conceded.
It was only after Schlapner's explanation that Wang Ai understood that the so-called condition of the other party mainly refers to two aspects. One is the attitude of Wang Ai's side to accept the Barak side's confession. Is it a public reference to the No. 13 jersey or not? Mention the initiative? On the other hand, whether Wang Ai needs Barack's agent to help him contact German advertising endorsements as compensation or cooperation.
After listening to Schrapner's explanation, Wang Ai smiled dumbly. Although it was not a call from Barack himself, it was almost the same. I never thought that someday a star like Barack would obediently run to admit defeat, but think again, the star himself may be a bit stubborn, but the economic animal broker will only calmly consider the pros and cons. It is important for Barak to be harmed by himself now. It is important to be able to gain his own understanding and let the previous struggle disappear without sequelae.
face? How important is face? 30-year-old superstar still have money to make?
Hardly thought about it, Wang Ai told Schrapner: Even if the jersey No. 13 is publicly mentioned, it will make the other party too far off the stage and affect the teammate relationship next season. The other party can show it publicly. Wang Ai also reminded the opponent that while Wang Ai had not scored in the previous round and neither Henry nor Fanny scored, this duel temporarily entered the time window of the low tide to seize the opportunity. Don't wait for yourself and Henry to start crazy again. Speak again during fierce competition. At that time, not only did he fail to grab the media, his side would also be unable to accept the surrender of the other party with a gentle attitude, surrounded by crazy fans.
As for the commercials in Germany, Wang Ai also kindly asked Schlapuner to communicate with each other. Although there was no hope, it was better than nothing. The relationship between different brokers is different, and there are certain complementarities. Some advertisements are not suitable for Barak. If you sign a contract with yourself, Barak's agents can share the commission with CY Brokerage.
Wang Ai's attitude conveyed through Schrapner was very friendly. Both Barak and Becker were relieved when they heard the news. Therefore, Becker suggested that employers take the initiative to contact the English media, especially Wang Ai's "Royal Media" and the Daily Mail. Also avoid media misinterpretations.
Barak nodded helplessly.
Jamie, who often gets exclusive news because of Wang Ai's relationship, has already joined the editorial department and became an official reporter. After Barak issued an invitation, he was appointed by the editorial department to go to Munich to prepare for the "surrender ceremony" without seeing the smoke.