Vol 4 Chapter 578: Asia Star (4)

"This..." Wang Ai said, suddenly stopped, and looked at everyone: "Why should I teach you for nothing? My tuition fee for a year is tens of thousands, so I will tell you what I have learned for nothing?"
"I invite you to dinner!" Zhao Xuri said impatiently.
Wang Ai squinted, "Ah, I taught you that you shouldn't advertising endorsements with me? Is this a matter of a bit of money for food? The church apprentice starved to death, the master! I will not do it! Lao Bai, why are you laughing, I I haven't forgotten your hatred for stealing my ad endorsement!"
Bai Guanghai chuckled. He really didn't take care of this. In those years, he did steal a lot of advertising endorsements from Wang Ai. And in those few years, he did listen to a lot of Wang Ai's teachings, so he slowly expanded his business. Now he is thinking about developing his own sports brand. If he didn't have the points raised by Wang Ai at the beginning, how would he know those? The Liaoning native is not good at doing business, he is in a very traditional football environment.
It's just that, he also knows that Wang Ai's family has a lot of work, and he is not bad at all. Besides, Wang Ai's image is very special. It should be his that no one can take away. What can be taken away is the marginal three melons.
Just thinking about it, I heard a cry from behind: "Boss!"
Bai Guanghai turned his head to look, and saw Zhao Xuri holding Wang Ai's shoulder in tears and crying: "Boss, have mercy on me, I have an 80-year-old... well, I can't afford to wear pants anyway!"
Wang Ai grabbed Zhao Xuri's head: "Where are the tears? The drama! Can't afford to wear pants? I believe you show your butt!"
Zhao Xuri looked straight, and threw away Wang Ai's hand, and walked to the spot: "Everyone has heard it. The boss asked me to perform one, then I'm welcome!"
I had to untie my pants when I finished talking, and a bunch of people followed up, but there were female translators in the car? What about the female reporters accompanying the team? Even if they want to join in the fun, there is a difference between men and women after all!
Wang Ai pulled his brother back, "You are cruel!"
Zhao Xuri pointed at Wang Ai with both index fingers: "Say!"
Wang Ai scratched his face: "Okay, this is a little bit of my experience. When I say it, the big guy listens to it. Whether you want to do that or not depends on everyone's ideas. In fact, people are better than 99% of the people in China. People are rich."
"To put it bluntly, after the modern media, especially the online media, our international players are different from the past." Wang Ai shook his head: "In the past, we were all football players. We mainly rely on stadium performance to make money. One is the club. One is that advertisers take the initiative to come to your door for your good performance."
"But it will be different in the future. Internet media is instant. No matter how fast the newspaper is, it has to be printed, right? No matter how direct the TV is, it has to be edited, but the Internet media is different. Today's blogs, foreign Twitter, There are also digital cameras, future mobile phones with high-definition lenses, such as Apple phones that many of you use. If something happens here, you can upload it immediately after taking a picture, and it will be available online. What will happen to this? What?" Wang Ai looked at these teammates with straight eyes: "From now on, we have entered the era when everyone is a reporter. Network information will be unprecedentedly developed, and it is no longer limited to the past and historical information, but Instant information. The era of the information explosion has arrived. Under such an environment, we football players are different from the past."
Hearing that Wang Ai finished a big set and was a little thirsty, he passed a bottle of mineral water next to him, and he glanced at Chen Tao. When did this guy wince? But when Wang Ai twisted the lid, he realized that he had already been drunk, his mother!
"In the past, the people of the whole country wanted to see you, four-fifths of them were competitions, and one-fifths were newspapers and televisions. In the future, there may be only one and a half of your competitions, most of which are trivial things in your life. In the past, the image of celebrities was too high and cold and not close to the masses. If you are too close to the masses, the masses will not take you seriously, and advertisers will also doubt your value. In fact, this is all from Hong Kong and Taiwan. With the decadent culture, when did our old artists get colder?" Wang Aishun spit out Hong Kong and Taiwan, and then turned to the topic: "In this way, we will have the entertainment industry in the future. It has to reflect the characteristics of being close to the people. If you don’t reflect it, you can’t do it. There are always people taking pictures of you in life, and you can’t stop them. For example, when we came to Kuala Lumpur that day, so many people picked up the plane and so many people took pictures of you. In the past, there were celebrities’ bodyguards and assistants who didn’t let people take pictures, and they pulled other people’s film when they took them. Later, you try? Everyone is a reporter. Can you smash everybody’s cell phone? There’s no way. , We have to change the way of playing."
"This is also good, that is, you have more opportunities to appear in front of the people of the whole country. Or that your influence becomes greater. And the influence is..."
"Money!" Many people said in unison.
With the consolidation of Wang Ai's position as the King of Gold in recent years, many of his business operations have become cases studied by business schools, and some have been circulated in the society. These international players have either taken the initiative to think about it or heard people say.
"Yes. The more people who know you, the more advertisements you endorse will be accepted, otherwise you will have a big face on the side of the road, and nine and a half of the ten people passing by don't know you. Those who look for you for advertising will not lose their lives. "Wang Ai nodded and said: "However, the objective environment is better. It doesn't mean that success must be you. This environment is good for everyone. Everyone must be swarming in. Maybe there is nothing left in the future. This kind of lace can make you red. So, the next thing is how you create your image, that is, what kind of you will you show to the outside world. A good image will quickly expand your influence, and a bad image will just It’s no different from yours today. Designing an accurate image will allow you to quickly call out your potential supporters, and designing a vague image will not be much stronger than it is now."
Speaking of this, Wang Ai suddenly realized that he looked suspiciously at the Tubingen group of Zhao Xuri and Chen Tao: "By the way, your agents are all CY, right? The agent should tell you it logically?"
Gao Lin squeezed a square head from the side and said with a bitter face: "Boss, we are all sub-leagues in the five major leagues, except for the local fans who noticed us? The agent is also busy and can't take care of us. Relatively speaking, we It's still better known in China."
"Your domestic agent?"
The teammates looked at each other, and they were all a little embarrassed. In China, most of their agents were either their parents or their own teachers. In other words, they didn't have a professional one! It does not belong to the transcendence system.