Vol 5 Chapter 266: Go straight to the sky (six)

"Really?" Wang Ai handed the football to Zhao Dan casually, patted his pocket, wiwi dexterously jumped to the ground, and quickly ran back to the warm room. If it weren't for patrolling the territory, the cat owner wouldn't bother to go out in such a cold day, and of course the concubines who visited him.
After receiving the call, it was Moratti's son Angelo. He warmly congratulated Wang Ai and invited Wang Ai to the Inter Milan club headquarters in the morning to accompany the "Team Daily" filming team to shoot video materials, and then return to the base in the afternoon. Shoot.
Wang Ai fully agreed.
According to last year’s habit, the film crew would need to stay for about two to three days. As the French national television station undertook the live broadcast of the Golden Globes, a lot of material was needed. Usually there are information collected by clubs, as well as information kept by them, and of course interviews with stars.
And from last year's situation, the film crew and the directors behind them are quite high-level, and their attitudes are considered correct, at least not as disgusting as their performance during the Olympics.
After hanging up the phone, Wang Ai sighed, took out the arm that Kang Si had been holding, and put his arm around her shoulder: "You can show off with your classmates again, right?"
"Hahaha, yeah, yeah." Kang Si clenched her fists and twisted her body: "They all said that I was too stupid to be your assistant. Haha, now I have two Golden Globes!"
"Yes, Lucia really helped a lot." The two said and walked into the door with a smile.
At this time, people who had heard the news gathered in the living room. Wang Ai hung up the ball, took off his shoes and wiped his waist and straightened up: "What? Are you going to hear me give a report on heroes?"
"Also!" Shi Wenjun, who was sitting on the armrest of the sofa, turned his head contemptuously, but slapped his hands honestly together. In an instant, the small living room was full of applause.
I wanted to hug them one by one, but as soon as I opened my arms, I was rejected: "You are covered with water, so quickly change your clothes."
Yes, before I was happy for five minutes, I immediately returned to the original shape. Wang Ai glared at the disappointed Shi Wenjun, no matter if she doubled his glaring back, he went upstairs and picked up the phone again. He wanted to call Schlapner and Yan Shiduo. The purpose of informing Schlappner was to imply that some business negotiations could be slowed down. I believe that with the wisdom of the old man, he would definitely understand what it meant. Calling Yan Shiduo is even simpler, which is to report to the organization.
If anything happens, you can also arrange it in advance.
Listening to the hearty laughs of the two old men, Wang Ai felt that the sunlit floor in front of him was shiny.
Sitting in the study, looking at the quiet mountains and forests, thinking about the call just now.
Recently Schlappner has been busy fixing Wang Ai's clothing endorsements. Wang Ai has been in Italy for a year. As the fashion capital of Europe, Wang Ai has not signed a fixed endorsement. It is so strange.
But there is no other way. Schrappner is very troubled by Wang Ai's request, and he must follow it. He must not cooperate with whoever gives more money.
Brands choose spokespersons, and spokespersons actually choose brands, but in many cases the position of spokespersons is too weak, so the selection ability is poor.
But Wang Ai is different. He is already one of the top stars in the world. He has been the number one star in the populous China and East Asia for many years. He is definitely capable, qualified, and necessary to pick and choose.
The most concise description of his public image now is: "hermit"! He was taught by an ancient academy in the mountains and forests far away. He was polite, gentle and powerful, a little naughty, traditional in his bones, and mysterious.
Because of Wang Ai’s conscious media control, he has very few opportunities to appear in the public eye off the court. Combined with his omnipotent offensive ability on the court and his sunny and cheerful image, he is very attractive to the media and fans. The public is very curious about him.
At present, on Wikipedia and Baidu Encyclopedia, the public’s curiosity has promoted a very high enthusiasm for editing his encyclopedia materials. Some people continue to add materials and continue to delete, even if he is not number one on the celebrity list. But it has always been number one in the editor's list.
The overall image of Wang Ai is in line with his self-positioning all the time, and also in line with his special identity to maximize self-protection. According to this image, many brands can't cooperate and don't pay much money. For example, the rebellious Dolce & Gabbana, the old-fashioned Armani, the popular Louis Vuitton, the luxurious Hermes, the Prada with strong women's colors, and the "poor" Valentino.
Originally, he was close to the cooperation with Dior, but during the Olympics, the performance of the French made Wang Ai daunted, for fear that after the cooperation, there would be problems with Dior that would affect him,
Yes, in most cases, companies are worried that their spokespersons are stupid, but Wang Ai is never stupid, so what he has to worry about is that companies are stupid.
At present, the closest is the top ten global luxury goods comprehensive ranking, and it is basically Gucci, which is the first in the clothing category.
Because Gucci's image positioning is luxurious, and mysterious. Needless to say, luxury, luxury goods are all like this. Sexy is because Wang Ai has grown up, and mystery best suits Wang Ai's appetite. At the same time, Wang Ai is not like other spokespersons who need to create a mysterious image. He is mysterious enough.
In short, the temperament of both sides is very good.
However, despite the high enthusiasm of the two sides, the journey was rough.
In the beginning, Gucci hoped to negotiate with Wang Ai on the basis of spokespersons in China. After all, Li Bingbing was in front of him, so Schrappner stopped talking on the spot when he was thinking about taking advantage. Currently, only Wang Ai and Jackie Chan of Chinese nationality have great influence in the world. Not to mention that Jackie Chan’s image is special. Wang Aike has reached the top in the world's largest sport. What are you telling me about endorsements in China? You are kidding. What? Wang Ai endorsed the China region, can he stop European and American media reporting? Can you stop European and American fans from buying? Isn't this playing Wang Ai?
Why don't you go to heaven if you give the money for endorsements in China and take advantage of the endorsements of the world?
After this round of unpleasant contacts, Schlappner switched to contact other brands, and the cooperation negotiations were terminated. But then in the first half of this year, Wang Ai first attended a Valentino fashion conference. The vampire shape stunning the fashion world. Then he took a pair of golden boots before summer, the Olympic champion before autumn, and again after autumn. To create a football miracle, Gucci couldn't sit still.
Still the same sentence, the shop bullied the customer, the customer bullied the shop. The cooperation with Wang Ai is also a strategic decision for Gucci.
As a result, the recently started second round of negotiations, Gucci, has just corrected his attitude, specially invited Schlappner to the headquarters in Florence to talk, and no longer mentioned anything about China. But even so, it's quite troublesome. Both parties' requirements for each other and their own value calculations require a very complicated process to get the results.
At this time, the Golden Globe Award is here!