Chapter 24: Our trademark is: Green Food

In July 1997, the School of Biology of Liaoning University, the School of Public Health of China Medical University, the Liaoyang Food Inspection and Quarantine Bureau, and the Liaoyang Stupid Food Company jointly announced on the provincial TV station, the Party Newspaper and other media that they invested one million to create food fertilizers Laboratory of residues and effects on humans. Guided by staff from the School of Biology of Liaoning University and the School of Public Health of China Medical University, supervision by the Liaoyang Food Inspection and Quarantine Bureau, and investment and logistics management by Liaoyang Stupid Food Company. In addition to undertaking the normal scientific research tasks of the relevant colleges of the two universities, the laboratory is free of charge for the people to test the residues of fertilizers and pesticides in food.
As soon as the news came out, it shook the food industry in the province, and the aftermath continued to spread to the three eastern provinces and even the country.
At the end of the 1990s, it was the first peak period for people to pay attention to the problem of pesticide and fertilizer residues. Scholars at home and abroad constantly analyzed and described the harm of pesticides and fertilizers to the human body. At the same time, people found that more and more strange diseases appeared in people's lives, people could not find the reason, so the problem of pesticides and fertilizers was once opposed to the problem of food safety.
An old Chinese saying: Illness comes from the mouth. If you want to have a healthy body, you have to open your mouth. Throughout the 1990s, the Ministry of Agriculture and the Food Inspection Bureau received a conservative estimate of as much as a dozen tons of pesticides and fertilizers.
But the government is in dilemma. The abolition of pesticides and fertilizers will affect how many people are employed and how much economic development data to say. With so many people in China, most of them are still very poor. As a socialist country, it has been 60 or 70 years since the founding of the People ’s Republic of China. But so many people need enough food to produce enough food. How can the output of pesticides and fertilizers come up? No pesticides are needed, and half of the grain is eaten by insects every year; no chemical fertilizers are needed, and good varieties are not enough. The higher the yield of hybrid rice made by Yuan Longping, the more fertilizer it absorbs. Without chemical fertilizer, the nutrients in the soil will be eaten up in a year, and the subsequent desertification will be necessary. But how can China rest?
While you are working on a vegetable basket project, you have to eat more meat, poultry and eggs, and do not need fertilizers and pesticides. Fertilizers and pesticides are really unnecessary. The rich people grinned, and most of the poor had to dig wild vegetables.
Therefore, throughout the 1990s, the bitterness in the minds of the relevant ministries was beyond words. You were being scolded, and you couldn't quarrel with the people. Ordinary people need to be full of food and justice, and ordinary people need to eat safe food.
When Liaoyang Stupid Foods Co., Ltd. invested one million yuan to establish a laboratory for pesticide and fertilizer residues, it brought a strong shock to all parties. Ordinary people do not need to say, cheering: safe food is finally hopeful. The food industry was stunned: where did a Liaoyang stupid food company emerge? Trust is related to the investigation by the Bureau of Industry and Commerce. The company's main business turned out to be eggs laid by free-range chickens in rural areas? How much money does this gadget make throughout the year? Selling expensive people do not buy, selling cheap and hard loss. Spend a million to build a laboratory just to sell a few eggs? Not to mention, this idiot is so worthy of his mother's name, who has the brain to do this?
Unsurprisingly, another wave of mutual spray in the newspapers began. Finally, the relevant ministries and commissions of the State Council couldn't sit still, and came to ask specifically: What do you stupid food want? Do n’t we know that pesticides and fertilizers have side effects? Use your high profile? If the eggs laid by free-range chickens in rural areas are enough for the people of the country to eat, what else do we run chicken farms for? Everyone can't finish the free-range care, and still use you?
In the face of unexpected public opinion storms, Wang Ai was also a little dumbfounded. She wanted to find a way to increase wealth for Li Danniang and their nearby poor mountain villages. How could it cause so many things? Although a million investments may sound scary, they are actually invested over five years. In the end, he forced Wang Ai to think for a long time, and wrote a short statement, authorizing it to be published in the provincial newspaper.
"Statement of Liaoyang Stupid Foods Co., Ltd. on the laboratory of pesticide and fertilizer residues:
1. From the perspective of a socialist market economy, the company meets the needs of people with different food standards.
2. Pesticides and fertilizers cannot be absolutely without residue. Wind and rain will produce trace pollution, but its effect on the human body is roughly equivalent to taking a breath when passing by the dump.
3. The company has no objection to the use of chemical fertilizers and pesticides, and hopes to seek a balance between increasing grain production and food security through increased scientific research. "
These three statements are vague, but people who understand them understand it, just one point: stupid food does not mean to challenge the existing structure of the current food industry, we just provide a little stupidity to the rich people who want high quality and high security Just eggs.
By the way, behind the three statements there is a vague and shouting voice: Quotin Foods wants to sell two eggs. Are you guys? We, a local enterprise, both of you, the State Council, are asking, can we have liver tremor?
It's boring to feel it in every way. It's really meaningless. Can anyone manage to sell two stupid eggs? They are willing to spend one million to set up a testing laboratory ... They themselves admit that they are stupid.
When the stupid food company registered, the trademark "stupid" was registered with the State Trademark Office. Immediately after issuing the statement, an additional trademark was registered: "Green Food".
The Trademark Office turned over the relevant regulations and did not find it inappropriate.
Wang Ai has a bad taste. In the era when the national trademark was not strict in 1997 and the era of green food certification had not yet been established, "Green Food" was registered as a trademark first. After the new century, relevant ministries and commissions of the State Council began to promote green food certification. It will be embarrassing to find that a company registered the word "green food" as a trademark by using the loophole in trademark registration several years ago ...
The trademarks that are reasonably and legally registered by others can no longer be banned by the Food and Drug Administration. There is always something to come. In other words, while the Food and Drug Administration strictly promotes green food certification procedures throughout the country, even if the stupid food is sold with a large amount of pesticides, it can also be called "green food", and you do not need your certification. It is estimated that the Food and Drug Administration has a long headache.
Of course, Wang Ai didn't want to touch the fish in muddy water. Since taking the road of "foolish food", it is inevitable to adhere to the standard of green food from the beginning. In fact, Wang Ai wanted to make the Food and Drug Administration propagate a wave when it came to its own negotiations: We are the first company in China to fully promote green food standards, six years before the national promotion! Of course, it is inevitable to voluntarily abandon the "green food" trademark in the interest of the country. But the Food and Drug Administration must also give some compensation. Wang Ai doesn't need anything. As long as he can take the opportunity to get the favor of the Food and Drug Administration, catching this line, the development of fool food in the country will open up the second line of local protectionism. The Food and Drug Administration does not need to promote, as long as there are no stumbling blocks, just stand on the platform when appropriate. Anyway, Wang Ai intends to use the strictest standards to control food qualifications.
At the same time that the stupid food caused a drooling battle, one day in July 1997, Aunt Li and his village came to a TV crew, mainly around pigs and chickens.