Vol 7 Chapter 82: The Birth of a Ball King (2)

Wang Ai, his family and team are preparing for this major breakthrough. Wang Ai's sponsors and friends are also taking action, including CCTV Sports Channel.
Just as the Football Association held a special meeting for him on whether to grant him the honorary title of "King of the Ball", the sports channel was also holding a small meeting, including Zhang Bin, Liu Jianhong, Duan Xuan, He Wei, Lin Long and other major broadcasters and specially from The main station invited the deputy director to attend.
The core of the research is of course how the program will be arranged around this major breakthrough, but He Wei's temporary proposal to make a special documentary attracted the deputy director to attend.
In many cases, CCTV's statement is regarded as the statement of the high-level. Although it is also a reflection of CCTV's own will in some cases, it is true that most of the time it comes from higher levels, especially when some major statements and major actions are taken.
Among them, the documentary is the most formal, equivalent to a kind of seal, which is stamped and certified. Once it is broadcast, it will affect not only the perception of the masses, but also the views and practices of the recorded people in all aspects.
For example, we can no longer release some black materials that catch the wind, and we can no longer talk about some criticisms that cannot be justified, at least for the formal media.
Because the will of the country is also constantly changing, a person may have been favored in the past, but suddenly become an outcast for no reason. Outsiders can't tell what happened, only that the person is dead, or guess what offend is great of people. But sometimes this kind of thing may not have the will of the country at all, but is carefully set up by a small person. Therefore, for some important people, regular "certification" is necessary, especially those with great civil influence.
For example, Wang Ai, there are countless people on the cusp of these years who want to bring him down. It is enough to get rid of those who hate the National Party and the red eye, and just endorse the opponents in the market. Obviously, when Wang Ai has been the number one star in the income list for many years, and often far exceeds the sum of the other top ten people, he is a giant whale in the endorsement market.
The giant whale dies, and the fish share the fat!
In the media, especially the core big media such as sports channels, Wang Ai's friends are more sensitive and aware of the various undercurrents surrounding Wang Ai than Wang Ai in Europe. Therefore, this working meeting has not only the obvious necessity of the Golden Globe Award from 3 to 4 and Wang Ai's return after two years, but also the careful thought of Wang Ai's friends who are worried about him.
The deputy director on the rostrum was ignorant of all this. He showed his attitude at the beginning and expressed his support. He shortened the process of the meeting and entered the formal content discussion stage. For more than 10 years from 2001 to the present, Wang Ai has countless CCTV friends. At the peak of the sports channel, 80% of the annual advertising fee is directed at Wang Ai. Put pressure on other channels. Wang Ai's schedule is not only for sports channels, but also for other channels, and he had to adjust the program in order to avoid the viewing pressure of fans from changing channels. It is also because Wang Ai has been in Europe, and the competition is often in the middle of the night, so the contradiction is not so deep. As a result, sports channels have become popular both in terms of ratings and advertising revenue, constantly improving their status within CCTV, and even often compete with economic channels.
Before the clear opinion of the superior, no force can stop the sports channel's enthusiasm for Wang Ai.
Therefore, while the Football Association meeting temporarily shelved Bai Guanghai's suggestion and kept a wait-and-see attitude, the work meeting of the Sports Channel successfully passed the proposal to make a special documentary for Wang Ai's fourth Golden Globe Award. Zhang Bin went out in person, and the various editors and directors took urgent actions. There is less than a week before the awards. Although CCTV has accumulated a lot of materials, it is necessary to write the script, set the caliber, select materials, cut, splicing, voice-over and even interviews, etc.
Around this breakthrough, although Wang Ai lives in a recluse in Manchester, his supporters have already gathered. Needless to say, the local media in Manchester, the German media also clearly sided with Wang Ai because of Adidas, and the Italian media and French media also stood by Wang Ai, but the resistance from the local media in Madrid and Barcelona was also quite fierce. From a variety of angles to demonstrate the rationality of their leading stars winning awards.
If a passer-by who doesn't pay attention to football matches sees these numerous media statements, he must be perplexed.
It's just that all this is still a stage play aimed at ordinary people outside the fans. The annual battle to expand the number of fans will not affect the judgment of the majority of professional football practitioners. On the afternoon of the 9th at Shenyang Taoxian Airport, a row of 12-year-old team members were going through the security check one by one, while the staff members were taking pictures with the adults who led the team.
After a while, the two leading the group led the children to the boarding gate, and only then did they speak privately.
"Dad, what did Xiao Wanger say on the phone just now?"
"I didn't say anything, I just said he knew, and he would send someone to pick him up. He also said that the local temperature is warmer than ours, so don't worry too much."
"Oh, did you tell him about your retirement?"
Before waiting for the old man to speak, a girl who followed quietly next to him suddenly opened his mouth and shouted at the young man, "Zhao Junzhe, Zhao Junzhe!"
Zhao Junzhe, who was holding the brim of his hat, raised his head helplessly and smiled at the girl: "Hello..."
After a while of fuss, Zhao Junzhe came back, ordered the children, and led them to the plane in turn. When he was seated, the white-haired old man beside him said, "You haven't contacted him much all these years, have you? "
"Isn't this thinking that he is too busy? You said that the captain of a team in the middle and lower reaches of the Chinese Super League is too busy to touch the ground. What does he have to do? He still has to go to school, so I think there is nothing to do. I don't want to contact him anymore." Zhao Junzhe took off his hat and put it in his hand: "Besides, in terms of work relationship, he is the boss of my boss's boss. I have been in contact with him a lot, for fear of other people's opinions."
The white-haired old man hummed: "The coaching certificate needs to be tested quickly, I can push you up, but your lack of formalities is a problem after all. You know how much the group attaches great importance to our young master, and the training ground has been pulled up year after year. The level is no less than that of the southern team, which is interesting, there are a lot of people staring at this position."
"Don't worry, Dad, I have signed up for the Football Association training class, and Chen Yang also greeted me."
"Yeah." The old man responded, was silent for a while, then turned his head to look at his younger disciple with relief: "Xiao Zhaoer, everyone else goes directly to the first team and becomes an assistant coach. At least you can choose from the top and bottom of the middle class based on your qualifications. But I asked you to come to the youth team to pick up my class, do you feel wronged? Tell the truth!"
"Hehe." Zhao Junzhe looked at Zhang Yin's serious face: "It's a little bit, but I figured it out a long time ago."