Chapter 72: The whirl of love

At the beginning, the formation of the two major papermaking groups in the Central Plains and the East China Sea made Japanese papermaking companies nervous for a while, and the papermaking company, the predecessor of the Northern Papermaking Group, suddenly emerged. With its own strength, the two papermaking groups killed in the Beijing-Tianjin market. The three exhausted, but overwhelmed a large number of small household paper brands), Japanese paper companies have also been gloating. Unexpectedly, the two parties suddenly stopped before waiting for one or two to die, and there was a tacit understanding that they no longer launched an offensive relative to each other but slammed back-to-back.
In recent times, Japan has been most affected by Britain. They are all island nations, and they all yearn for the balance of power policy on the mainland. Britain always provoked right and wrong on the European continent, and thus got things right. Napoleon was powerful and joined Germany to kill France, and Hitler was strong and France to kill Germany. The ideal state of China in the minds of Japan's political and economic circles should be to split into seven or eight pieces, so as to give Japan the opportunity to reach its source, centralize mediation, and then enter the Central Plains.
Therefore, what Japan likes most is Chinese companies' internal fighting, and what they fear most is the unity and unity of Chinese companies.
At the critical moment when the three major papermaking groups in China reached a rapid and tacit attack, in October 1999, the newly appointed Japanese Minister of International Trade and Industry, Takashi Fukani, visited China and led the cadres of the Living Industry Bureau to visit the Development and Reform Commission and the Ministry of Industry. During the visit, he not only asked Japanese papermakers about the issue of entering the Chinese market, but also shamelessly connected them with China's WTO entry negotiations, threatening that China must open the civilian paper market, otherwise the WTO entry negotiations would not guarantee smooth progress and so on.
Has already deeply understood the strength of China's three major papermaking groups, especially the ambitious former director of Northern Papermaking Group, who calmly answered: China and Japan are both market economy countries. We will gradually open the domestic paper market and eventually become a paper like Japan. Freely circulated markets. Paper companies including Japanese companies are welcome to invest in China.
Before returning to Japan, Takashi Fukaya deliberately walked around the civilian paper market. As a result, his face was dark until he returned to Japan. Under the same weight and thickness of China's civilian paper, the price is only one-third of similar products in Japan!
What's the difference between Nima opening and not opening the market? Can't do Chinese companies!
But even Chinese companies do n’t even have to worry about it. What worries Fukaya Takashi most is that Director Zeng said: China and Japan are both market economy countries, and China will open up the market and eventually become a market for free circulation of civilian paper like Japan. This means that while Japan is asking China to open its market, China is also asking Japan to open its market. If Japan breaks its agreement and prevents Chinese national paper from entering Japan, it will have to give in to China in the WTO negotiations. And if Japan does not want to make concessions in other areas, then the Japanese market will face the fierce impact of mass Chinese paper.
At that time, Japanese Prime Minister Keizo Obuchi specially listened to the report by Takashi Fukaya. In the face of Chinese companies with huge professional and cheap labor, the disadvantages of Japanese companies in the low-end labor-intensive industry area such as consumer paper are very obvious. No matter how big the companies such as Oji Paper and Dawang Paper are, the profit margin in the field of civilian paper is much smaller than that in China.
And now that Japanese paper companies have entered the Chinese market to invest in factories, the opportunity to use China's cheap labor has been lost. The investment and production speed of civilian paper is very fast. It only takes one month for the equipment to be installed to the finished product. In the case of China's three major papermaking groups that have begun to attack the country and build branch production bases, even if Japanese companies move fast, it will take two Only after the process of national consultation, negotiation with investment local governments, etc. can specific investment and construction of factories, the fastest is about half a year later than Chinese companies, and no matter in which region or city of China, the products of Japanese civilian paper companies have just been offline , Will definitely face a fierce price war. Especially when there are invisible cooperative relationships among the three major Chinese papermaking groups, any Japanese papermaking company that wants to develop in China must face the joint attack of the above three. This is a dead end!
Prime Minister Obuchi was very anxious, and he was in a dilemma. In the end, because of coordinating the many issues of the complex negotiations on China's accession to the WTO, he had to temporarily adopt the current policy. Observe and observe that China has promised to open the civilian paper market, and of course Japan cannot help to close the country. market.
In March 2000, when the Northern Paper Group was well prepared, the first ship carrying Chinese toilet paper docked at the port of Tokyo!
This symbol is "love no" civilian toilet paper. Not only the color is cute and cute pink, but also the natural plant vanilla is added. At the same time, it is printed with complicated cherry blossom patterns, especially the price is only half of the similar products in Japan! At first, Japanese people thought it was a special toilet paper at a discount. So in every major supermarket in Tokyo, Ai no was sold out within two days! After the firing of the Northern Paper Group, the subsequent civilian paper transport ships continued to form a line in the East China Sea. They successively landed in major ports in Japan, setting off a frenzy of "love の" civilian paper throughout March. The whirlwind of love spreads quickly across the country through ministop, 7-11, the whole family, Rosen and other scattered convenience stores across the island!
The products of the three major Japanese papermaking companies have no advantage, and the entire Japanese papermaking industry has no fighting back. Wherever the love whirlwind is occupied, it is occupied. The economic data of the three major Japanese papermaking companies in March has shrunk desperately. .
The three major companies that have to jump off the building have to put pressure on the Japanese government through various channels every day.
Mitsuya Fukaya, Minister of International Trade and Industry, made a mistake in the decision and was forced to assume all responsibilities. One month after the whirlwind of love, he resigned to the Prime Minister on April 1, and the next day, Keizo Obuchi, who was also involved in the decision Sudden cerebral hemorrhage of the Prime Minister was admitted to Tokyo Juntendo Hospital for treatment.
The acting chief of the Prime Minister ’s Chief Cabinet Secretary Aoki Aoki lacked prestige. The ruling party and opposition parties took the opportunity to launch a prime minister battle, and the Japanese government was in a mess. Japan's three major papermaking companies are in a hurry to get into the house but there is no way around it. The Japanese government's decision-makers were in a state of shutdown throughout April.
And using this month, Northern Paper Group adjusted its production capacity in an environment where everything went well, reduced the supply of other markets and fully captured the Japanese market, and even secretly mobilized some of the productivity of Zhongyuan Paper Group and Tokai Paper Group. By the end of the month, Northern Paper Group had opened up the whole territory of Japan!
Although the product brands of the three major Japanese paper companies still have some loyalty, Chinese domestic paper of the same quality, better image, and only half the price has firmly established itself, and the distance from the domestic paper that defeated the Japanese paper company is just A matter of time.
By May, when the chaos of the Japanese government's decision-making team was finally stable, and when it was ready to resume operation, the civil sector of the Japanese paper company was crying, and had to use its last strength to force the Japanese high-level officials to negotiate with China in exchange for the WTO accession agreement. Relevant clauses will drive Chinese domestic paper out of the Japanese market!
The Japanese Prime Minister, who is struggling at home and abroad, frequently meets with officials of the Ministry of International Trade and Industry and representatives of Japanese paper companies even when hospitalized. However, this involves very complicated negotiations with China on accession to the WTO, as well as diversified negotiations, including steel, chemicals, and complete equipment, which cannot be resolved in a single sentence.
At the tense moment when Japan's three major papermaking companies were on the verge of rage, at 6 pm on May 14, 1999, the official residence of the Japanese Prime Minister in Nagata-machi, Chiyoda-ku, Tokyo issued a global announcement: Died in the ward! "