Chapter 420: The power of word of mouth

The latest website: October 1st has a rare seven-day holiday. People who have worked hard and busy for a long time finally have time to relax.
Some people just started carnival on the night of the 30th, eating, partying, drinking, singing and watching movies, wishing to have fun all night.
Therefore, many people chose to watch a midnight movie.
These people are probably the first audience among the mainstream public to see a few movies in full.
Unlike the people who attended the premiere, the number of people who watched the midnight show is more and more extensive, so the relevant evaluation is more meaningful.
Many people can see the first wave of film reviews when they wake up in the morning. These film reviews are generally very simple, but they are also very real!
"Infernal Affairs, good-looking, no urine points throughout the course, best of the year!"
"Love Zhi Duo Xing, ha ha ha, too funny, just a bit fake."
"Deep Space Trek...well, I fell asleep watching it!"
"Fart upstairs, deep space is very beautiful, currently the best domestic science fiction film!"
...
There are a lot of similar comments, but the overall reputation of "Infernal Affairs" is still far ahead, even better than the evaluation after the premiere.
"Love Zhi Duo Xing" also seems to be good, still maintaining a good reputation.
"Deep Space Trek" is a bit polarized.
Seeing such a film review, others probably know it well.
When the number of movie viewers increased during the day, this word-of-mouth phenomenon was directly reflected in the box office and attendance of the movie.
From the beginning, "Infernal Affairs" has been far ahead in the real-time box office statistics rankings!
Although "Infernal Affairs" ranked second in terms of film volume, the attendance rate was the highest.
The real-time box office of "Love Zhi Duo Xing" ranked second, and its attendance rate was far lower than "Infernal Affairs".
"Deep Space Trek" ranked third, and...the gap is a bit big from the top two. Although its attendance rate is not low, Chinese-language science fiction films are currently only a minority.
Even the subject of science fiction is a relatively mainstream and popular theme in the entire world, and some of the imported Chinese surgical illusion special effects are sold well in China, but Chinese science fiction films really have no foundation, and many fans are afraid to go. Try to watch a film without a score.
This is also the biggest dilemma of Chinese science fiction movies.
...
Unlike Chen Feng and An Ruohua, who fell asleep peacefully, Wu Hengjiang, owner of Beidou Entertainment, suffered unexpected insomnia last night.
As the owner of one of the three giant entertainment companies, Wu Hengjiang has seen many storms for so many years. He developed a good routine of going to bed and getting up early every day as early as ten years ago, but he still didn't sleep well last night. I got up at about three in the morning and sat quietly in his study.
Casting for the sci-fi movie "Deep Space Trek" was also some changes he had to make. In fact, Beidou Entertainment was planning to transform a few years ago. Although their company is very strong in film and television in recent years, it is accompanied by the movie market. With the rapid expansion of the company, competition in the industry has become more and more intense. In recent years, the company has also encountered many failed projects and lost a lot of money.
Moreover, because the company is too large and the tail is too big to fall, some of them can't adapt to the sudden outbreak of the new environment of the film market. Seeing the continuous success of others, while still creeping slowly, this feels uncomfortable.
When the box office of other people's movies exceeded 1 billion, 1.5 billion, or even 2 billion, Beidou Entertainment was getting worse and worse. Therefore, the transformation is imminent.
However, this kind of thing cannot be accomplished overnight. Wu Hengjiang and the company's senior executives have also studied many plans together, but have not found a good way out.
It was not until later that Wu Hengjiang obtained instructions from some upper-level leaders through some special relationships, and finally determined the direction of the development of science fiction film production. Moreover, they also received a lot of relevant policy support for this, which is regarded as an upper-level pilot experiment. Program.
Although they have received some support, the pressure will be even greater. Because the upper management has given relevant support, they must see the results. If Beidou Entertainment can't produce excellent works and beautiful box office results, then their future path It's even harder to go.
This is actually a gambling, the gambling is the future.
So now Wu Hengjiang is more nervous than ever before, and he has great expectations for the movie "Deep Space Trek"!
After sitting in the study until daybreak, Wu Hengjiang lay on the chair and rested for a while. Then he suddenly opened his eyes, got up and cleaned up, and then went out.
He decided to go to the cinema today to watch a movie.
Since becoming the boss, he has rarely really gone to the cinema to watch movies. Even if he is watching a movie, most of the time he participates in some activities such as movie watching meetings, purely as an audience, he goes to the cinema to watch movies with countless fans. I haven't had this experience for a long time.
Today, he decided to go to the cinema again by himself.
However, Wu Hengjiang did not choose to watch his own "Deep Space Trek", but chose to watch "Infernal Affairs" first.
Because now "Infernal Affairs" ranks first in the real-time box office, because "Infernal Affairs" has the best reputation, because it is Chen Feng who invested in the movie "Infernal Affairs".
He really wanted to see what kind of movie "Infernal Affairs" was like.
As for his own "Deep Space Trek", Wu Hengjiang has seen it many times a long time ago, and he knows all the advantages and disadvantages of it, so there is no need to watch it again.
Let's take a look at the second film made by Chen Feng, a man who has already created a box office miracle of 1.8 billion.
...
The theater was very lively, Wu Hengjiang bought the ticket alone and entered in silence.
By the time the movie was about to open, the whole theater was full of people, almost full of seats. Wu Hengjiang's position was not bad. Sitting in the middle of the screen, there were various people sitting around him. There are students, there are office workers, and the fans are relatively young overall.
Vaguely, Wu Hengjiang also heard many conversations.
"I heard that this film is pretty good~EbookFREE.me~ The buddies in the dormitory next door have already seen it yesterday, and they all said it was pretty good!"
"Well, I also heard that, today we will personally check it out. If it doesn't look good, wait until we go back and beat the damaged goods!"
"Hehehe, I shouldn't lie to us, I also checked it online, and it is indeed a good reputation.
...
It seems that word-of-mouth is the biggest boost for movie publicity!
Wu Hengjiang thought silently in his heart.
As the boss of the company, in the past, he has seen too many data reports on movie promotion, the relationship between advertising investment and box office growth fluctuations, etc. Numerous data seems to prove the role of marketing promotion.
But the word-of-mouth communication among his classmates that he heard personally is difficult to reflect in those reports.
Cold data can be piled up continuously, but real word of mouth is one of the biggest driving forces for publicity!