Chapter 253: Smart tight

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"Xiao Xu!"
At the door of the Broadcasting Academy, a girl waved her hand vigorously and ran upside down. "It's really early for you to come today."
"Get up early, have you eaten?"
"No, my mother went out to play."
"Then you are lucky, I still have two buns."
Chen Xiaoxu turned out the lunch box from the schoolbag, and there were two white and fat meat buns with big thin fillings and a little cold.
This girl is called Fang Tingting, a classmate, and she doesn't need to stay in her home.
She looked at the schoolbag while eating and envied: "Your schoolbag is really nice, beautiful and can hold. I seem to accept everything you take out."
"Doraemon" has not been introduced yet, otherwise this sentence properly becomes "Your schoolbag is like a robot cat."
The two entered the campus and found a classroom. The first lesson was "Advertising Planning and Creativity."
Planning, the earliest from "Hou Han Shu · Kui Biography", "final application based on merit, planning to recover". "Paint" and "Stroke" are interlinked.
It means planning, planning, and idea.
In 1988, 2.72 million people took the national college entrance examination and admitted 670,000. These 670,000 points go to various universities, and there is not much left. Coupled with advertising is a new major, there are fewer people.
The classroom was very empty, and Chen Xiaoxu sat in a familiar position, took out the books, and found an old clumsy pen holder.
The batting is severe, the red and black bamboo surface has cracks at the bottom. The pattern is a man, sitting with bare breasts, barefoot and holding shoes in his hands.
"..."
Fang Tingting's eyes widened, "You really have everything, I see."
She reached out and touched, and Xu raised it up, "This is not allowed to touch."
"Oh."
Fang Tingting pursed her lips and got along with her for more than a month. She knew her character, which was really the same as Daiyu.
Xiao Xu took a pencil, threw it into the pot like a pot, then threw a pen, and then tossed a ruler, and finally emptied it, holding it in his hand.
Friends are baffled, is it so fun? !
Shortly after the class bell rang, a professor walked into the house, wearing glasses, and was not very young.
The modern advertising industry took shape in the Republic of China, but it did not develop. The real first year was ushered in after the reform and opening up, and few people studied this thing.
"I have left homework for everyone to complete the planning of an advertisement independently. We haven't been in contact with knowledge for a long time, and we should not be under pressure.
Advertising, first of all, mainly form the thinking of advertising. If you don't even have thinking, no amount of basic knowledge is useful. So today I will comment on the students' homework according to this standard. "
Everyone is tense in an instant, and the results can be included in the final assessment. Although Chen Xiaoxu was on the sidelines, he couldn't help but get upset.
The first one was a male student who walked to the stage and said, "I got a drink. I chose soft drinks in the form of print ads."
He erected a large drawing board, "A little girl's profile is drinking with a bottle of soda. The head and soda should be very prominent and occupy the entire picture, which will have a visual impact.
The background color can be blurred, and the main screen should be highlighted. Then the slogan I designed was cool and delicious, fragrant and refreshing. "
"Anymore?"
"Gone."
"Okay, please sit down."
The professor nodded and said, "I'll talk about the advantages first. The whole composition is very good. The focus is prominent. I noticed the product at once. But the disadvantages are also the same. You are more like an artist painting, rather than an advertising practitioner.
Just in line with what I just said, lack of thinking.
Your slogan does not reflect the characteristics of the product. These eight words seem to be very good, but they can be applied to any beverage. We must grasp the core features and enlarge them so that we can remember them deeply. "
The second one is a girl.
"I smoked household appliances. I chose electric fans and print ads."
"The left side is a fan, blowing the wind, with a wave-like effect. The right side is a person with his hair fluttering and enjoying it very much. The following is accompanied by a slogan, ah, a big wind."
"Haha!"
The students laughed.
The professor also smiled and said: "Since this person enjoys it, he can't be worthy of the strong wind, or if you change to a person and be blown into a mess, it is more in line.
Although the plan is rough, it is excellent because it has advertising thinking. First of all, the characteristics are highlighted, the wind is strong; secondly, it is easy to understand and humorous, and finally it has a certain spreadability.
People may remember the strong wind, but certainly not remember the cool and delicious, fragrant and refreshing. "
"..."
Chen Xiaoxu was very serious while listening.
This is the purpose of her schooling, which can systematically study and guide experience with theory.
Little friends show one by one, it is her turn soon. Together, she attracted all the attention, not everyone can get used to the sister Lin in the class.
Seeing her standing in front of her, she opened her mouth weakly: "I got daily necessities. I chose washing powder in the form of print ads."
Xiaoxu raised the drawing board and introduced:
"The left side is a continuous picture, the upper and lower structure, marked with arrows.
First, the clothes are stained with oil. Verb: Do n’t be afraid if the clothes are dirty.
The second one is a picture of washing clothes, with the words: strong decontamination, immediate results.
The third one is a picture of clothes drying, a white white shirt, and the collocation: keep you clean and free of troubles.
On the right, an oversized picture of washing powder, or add a person, open the palm of your hand, and put a bag of washing powder on it.
Advertisement words, XX washing powder, just clean! "
Hiss!
The students were all amazed, the professor was even more shocked, this jade was so horrible!
"This is a very high-quality work that can almost be shown to the manufacturer.
What is more rare is the advertising thinking. The small picture on the left has a clear hierarchy and a little fun and highlights the key points. The big picture on the right is further highlighted, and the slogan is catchy and has a considerable spreadability. It is good to be clean! "
The professor was in a state of excitement. What a good student, but unfortunately he was an observer.
After thinking for a while, he said, "I will give you another assignment. Can you turn it into a TV commercial? Can you do it?"
"This……"
TV commercials involve too many things and belong to more advanced knowledge. Xiao Xu hesitated for a moment and said, "I try."
…………
That night, Xu Fei came back very late.
Zhang Guiqin came out to heat him a bowl of pork vermicelli, dried rice, and went back to the house to continue watching TV. He sat in the kitchen and ate himself, looking at the Westinghouse, and the two people were reflected on the curtains, as if doing their homework at the desk.
Xu Fei didn't bother, and went into the study after eating.
Twenty days have been intermittent, and the progress of the script has been unsatisfactory. There is a conflict between the Asian Games and filming, he can only look at one end, but it does not matter.
A big play like "Desire" is a key project of Beijing and Taiwan.
First of all, I ca n’t contract myself. Even if I participate deeply, it is at best a small boss. But it must be inserted, and the name of the screenwriter must be listed.
"Squeak!"
As he was writing, Chen Xiaoxu walked back with his hands and came in, "What do you do?"
"Why do you write a script?"
"I just wrote my homework and let me make a TV commercial."
"You got TV commercials just after learning?" He was surprised.
"No, it's my performance today, the amount I added."
She briefly talked about things, Xu Fei pondered, said: "The freshman usually does not have this, the teacher lets you do it, I guess I want to recommend you to recommend it."
"How to say?"
"Help you contact the manufacturer."
"Really?"
Chen Xiaoxu couldn't stop being surprised, and then he was proud again, "I'm really smart."
"Ah……"
Xu Fei laughed, paused, and said, "Uh, yesterday we came in groups. That is, every show has a team responsible, which is equivalent to contracting.
I was divided into martial arts groups, with martial arts as the main element, adding elements of drama and lion dance. Time is tight and the task is heavy. After the meeting, we wanted to touch our ideas. Everyone was there. I was n’t going well, and I came back in the middle of the night. "
"National affairs are great, I understand."
There was a lot of water on Chen Xiaoxu's face, and he stepped on his back with his hands for a few steps, and suddenly put the pen holder on the case, "This is for you."
"Ok?"
Xu Fei was surprised, "This is a birthday gift, don't you like it?"
"Don't like it, take it hard."
"But it's all sent out, how can I get it back?"
"Stupid, stupid!"
She shook her head and sighed, "Why don't you give me a pen tray to match her with her? You gave us this this year, and what will you give next year? Although there are many things in a room, how many years can you give?"
"Huh, speak up."
"..."
Xiao Xu gave him a white look, "You just have this heart."
(and also……)