Chapter 304: Commercials

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"Is it better today?"
"Ok."
The next night, Xu Fei came over from work and brought a jar of malted milk and a few bottles of canned fruit. He wanted to buy something else, but he didn't! This year, the most face-saving gift is this.
Chen Xiaoxu didn't dare to look at him in the quilt, he was again.
Teacher Xu is accustomed to her up, opening a bottle of canned peach, "Come ..."
Look at her motionless, "I feed you."
"I eat it myself!"
Xiaoxu grabbed the can and threw a stack of drawings, "Advertisement!"
Xu Fei sits on the sofa and looks more and more surprised, more mature than before, even the original idea of ​​the creative process.
The background is in the magic capital.
At the beginning of the picture, an old alley, a woman dressed in a cheongsam, walked out with dignity and elegance. Walked through the low-rise bungalows, bustling streets, high buildings, and finally came to the river.
At the same time, the clothes on the body are also changing, from cheongsam to really good shirts, jeans, and now fashionable clothes ...
Advertisement: "From classical to modern, from tradition to trend, the times are changing, and beauty is also changing. Put on beauty, show yourself, Yilian clothing, fashion life."
"..."
Xu Fei looked at the sick seedlings, and there was nowhere to talk about talent.
A junior high school student with no culture can achieve such a large advertising company, relying on more than a star halo. Moreover, they are still in school and their knowledge is more systematic.
"The lens feels good, and the words are changed. The times are changing and the beauty is changing, which is a bit wrong.
You have to start in ancient times. In the past, the rich people like Yangzhou skinny horses, and the poor people like and big butts. This aesthetic has changed. But you start with cheongsam, I don't think it makes much difference. "
"Why is there no difference? Cheongsam pays attention to temperament, femininity, and the unity of men and women after the founding of the People's Republic of China. Work clothes and military uniforms are beautiful. Reform and opening up, Western trends come in, and explosive flared pants are called beauty. Why is there no difference?
"I say the beauty inside is not the outside ... it seems that there is a difference in the inside."
Xu Fei scratched his head, "Okay, then there is no modification."
"Passed?"
"by!"
"laugh!"
Xiao Xu exposed two dimples and lay down. "It's finished, otherwise it will be dead."
"Huh! I don't consider my cost at all, I have to go to Modu to shoot."
"You don't want to lose the money, hey, who are you going to be a director?"
"How about Xie Tieli?"
"Ah?" She was startled.
"What about Xie Fei? Would you like to thank Jin, or Zhang Yimou ..."
whispering sound!
She was too lazy to turn her eyes.
Xu Fei was very eager to get the artwork, and said, "I have to go back and prepare, and come again someday."
He stood still after he finished speaking, staring straight at others, and deliberately taking a step forward.
"..."
Xiao Xu's little hand tightened the mattress in the bed, and it was really tense. As a result, a big hand reached out and rubbed his head.
"Take a good rest, I'm gone."
…………
Since the second half of the year, the government has paid more and more attention to the propaganda and education attributes of the literary and artistic circles, especially movies.
In September, the first Chinese Film Festival opened in Beijing, the main purpose of which was to offer gifts for the 40th National Day.
Over the course of seven days, forty films have been released in the past two years. "Founding Ceremony" and "This Day Forty Years Ago" as the leading works, premiered at the opening ceremony.
As I said before, a national feature film creation conference opened early this year to determine the world of the main theme.
In fact, since last year, in the face of the so-called entertainment wave, the Ministry of Radio, Film and Television and the Ministry of Finance have established subsidy funds and funded six films including "Founding Ceremony" and "Baise Uprising" for four years, with a total amount of 10.05 million yuan.
The "Founding Ceremony" was officially opened, and Chinese films entered the prologue of the era of the main theme.
In addition, the film festival also selected the "top ten movie stars" for the past 40 years, including: Zhao Dan, Cui Wei, Bai Yang, Sun Daolin, Yu Lan, Wang Xingang, Xie Fang, Liu Xiaoqing, Pan Hong, Jiang Wen.
Except for the last three, all are seniors born before liberation. In other words, the official definition, these three are the best of the younger generation.
...
September is the season of school start, and it is also time to say goodbye to the university.
The 85th session of Nortel has graduated, and each has its own way. Cao Baoping stayed at the school to teach and lecture on screenwriting; Wang Xiaoshuai temporarily returned to his hometown and waited for distribution; Lu Xue was often from Beijing and was also waiting for distribution.
Lou Ye didn't even think about it. He just finished filming his work, a 16mm color short film "Headphones". He is currently raising funds for his first feature film, picking it up everywhere and doing all kinds of commercials, documentaries and editing.
"Jingle Bell!"
In the evening, Lou Ye rode back to his rental house and found two guests waiting.
"Old Cao?"
"Teacher Xu!"
He was very surprised and quickly got off the bus, "Please inside, please inside!"
Xu Fei followed Cao Baoping and entered the house. It was extremely rudimentary, "Is your home not local? How can I still rent a house?"
"Quiet, free."
"Oh, don't you think about distribution?"
"I hate the studio system and prepare to make independent films."
"remarkably brave……"
Teacher Xu was undecided.
Among the exaggerated film directors of later generations, Lou Ye is a rare fellow who pays attention to marginalized groups and social status. But he couldn't make a work like "I'm not a drug god". He likes to drill to the other side of the tear.
In fact, his ceiling is not high, he has a lot of ideas, and his skills are not enough.
But his shots are very good. The son Zhou in "Suzhou River" and the rain in "Purple Butterfly" are very angry.
"Looking for you today, I want to invite you to make an advertisement. I don't know if you are interested?"
"What kind of advertisement?"
Xu Fei handed over the finished draft, Lou Ye rolled it over, his eyes lit up, "This idea is very good, this is the way of the movie, do you think?"
"A friend. Do you find it difficult to achieve?"
"..."
Lou Ye frowned, and studied repeatedly with Cao Baoping, "The changes in background and clothing can be done, but that kind of smooth transition can not be done at present, and you can only use the camera to switch."
"The switch is blunt, so ..."
Xu Fei drew a few strokes, "According to the picture, people walked from left to right in cheongsam and appeared naturally. Then they switched, changed their clothes and background, re-entered the mirror, and then appeared again."
"The form is ok, but if you simply go, the rhythm is too slow." Cao Baoping also suggested.
"Cheongsam dignified, lively jeans, cool trench coat, arrogant coat?"
"Right, that is it!"
Lou Ye slapped, talking about the video and not talking about the video.
"Well, our filming fund is 50,000 yuan, and the rest of the production is your team's compensation. You find yourself and go to Modu to shoot."
Five or fifty thousand? ?
For the first time, two hard-pressed college students who had just graduated had a concept of local tyrants.
"Eager" is only twenty thousand in one episode, and it has to be added later ...
"Who is that heroine?"
"Hello!"
Xu Fei glanced at the broken black-and-white TV set, which contained the news of the top ten movie stars.
"Pan Hong."