Chapter 504: Blockbuster

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The first generation of Chinese film directors, such as Zhang Shichuan and Zheng Zhengqiu.
The second generation, Fei Mu, Wu Yonggang and so on.
The third generation, Xie Jin, Xie Tieli, etc.
The fourth generation, Wu Tianming, Teng Wenji, etc.
Needless to say, the fifth generation, Jia Zhangke and Lou Ye of the sixth generation.
Strictly speaking, there is no seventh generation, and later collectively referred to as the new generation director, because it is not a scale, and the results are not great.
Throughout the development of these people, their personalities have become more and more distinct, and their ability to tell stories is getting worse. So much so that "telling a complete story" has become a high standard that requires directors, and it can also be unavailable.
Xie Jin is one of the most story-telling directors. "The Garland under the High Mountain", "Furong Town", "The Legend of Tianyun Mountain", etc., also created a network stalk:
"Old Xu, do you want a wife?"
From "The Wrangler", the male lead is Zhu Shimao with thick eyes and big eyes.
Xie Jin's temperament, hearty and heroic, said while eating: "I heard that you are filming with Jiang Wen, and have you been reported?"
"There is such a thing, but it is pure bullshit. We are serious youth films."
"Youth Movie?"
"It's a group of children playing slapstick stories, called youth movies by movie type."
"Oh? Are all those with a boy as the main character?" Someone asked.
"It mainly depends on the inner core. If the inner core is growing, it is a youth film. If it is full of political metaphors like Xu Dao's" Type 1 Danger ", it is a cult film."
Everyone here is a big guy who knows some Western movies, but this knowledge is still confused.
Xu Laoguai's eyes lit up instead and smiled: "Mr. Xu is well aware of Western film culture."
"Slightly understand."
"But I don't quite understand, why should we classify movies? Isn't movies a common spiritual food?" Another asked.
"Uh, let me give you an example.
There is a film festival in the West where a director attends. At the press conference, a reporter asked: ‘Which group of people are you filming for? ’
The director said, ‘Why are there groups? My movie is made for all human beings. ’
What are your thoughts? "
"..."
After a brief silence, both expressions appeared.
Xu Fei said with a smile: "At first glance, it seems like a great director. When you look at it, it's nothing more than a reputation. It's just for all human beings to show that your film can communicate with all human beings and can resonate with everyone. Is it possible?
The attributes of the movie determine that it must be classified.
The most basic, comedy. If the movie is not classified, where does the term comedy come from? Where does the martial arts movie come from? Where are the gun battle movies, romance movies, and war movies?
It's like the eight major cuisines, each with its own heritage and its own audience. Because Chinese food is at its peak, this culture and market can be created.
Similarly, whether a country's film is developed depends on whether its genre is fine and whether the industry is standardized. "
"standardization?"
"It's like knife skill, tipping spoon, selecting materials, watching fire, the cuisine is different, but the basic skills are the same."
"..."
Everyone has their own thoughts. Mr. Xu is very excited, and it is very rare to meet a guy with this kind of thought in the mainland.
Xie Jin carried a spoon of porridge, stopped for a few seconds and stuffed it into his mouth, "Eat, eat!"
…………
After breakfast, Zhang Li changed his dress and accompanied Xu Fei at the opening ceremony.
The organizer asked the International Producers Association to make the assessment, and the standards are very high. For example, he finally looked at the red carpet! Although I did not leave.
The location is at the Metropolis Cinemas, built in 1991. It is the first five-star theater in Shanghai and the first multi-hall theater.
There will be five halls, seven halls or more in later generations, and now there are three halls. There are 1118 seats in Hall 1, 458 seats in Hall 2, and 288 seats in Hall 3.
One hall is all installed.
The opening ceremony was nothing beautiful, rough and old-fashioned. Xu Fei ran out after attending and went to the trading market.
Also in a hall, 16 producers are miserable.
It flickered into the night.
Xu Fei knocked on Wu Mengchen's door. After the last hot pot meeting, I always said that I wanted to talk, but I never got together.
"Xiao Xu, come here. How does the festival feel?"
Old Wu is an individual and well-dressed in the house.
Teacher Xu's waistcoat pants, pull slippers, said: "It needs to be improved, but it is already very good."
"The devil has the confidence to support a big film festival. Class A will definitely win, just don't waste the opportunity. In the future, it will not be a good thing.
Wu Mengchen brewed two cups of strong tea, which meant long talks.
"I took over as the CEO of China Film and Television, and I have been familiar with the situation. With the help of Lao Dou, it is quite smooth."
"What is Minister Tian busy with?"
"He is preparing a second document, which will be released early next year."
"Kill the provincial company?"
"Correct."
"what!"
Xu Fei raised his glass and said, "Use tea instead of wine and do one."
The two of them touched each other, and when they came to their lips, they paused and put it down again. It was too hot.
"I have a small suggestion. Since I decided to abolish the monopoly of the provincial company, it would be better to add a little code and count the ten blockbuster movies."
"It's not that simple. Do you think about policy when you think about it? You have to have a theoretical basis, what spirit and law do you use to take this kind of action.
Only in this way can we account for principles. "
Oh oh!
Xu Fei suddenly, my special lady has never been an official.
"For example, Document 3, why should we abolish the monopoly purchase and marketing? Because the central government is propagating and implementing the Copyright Law and strengthening the protection of intellectual property rights.
The copyright of the film produced by the studio is owned by itself, and the result was purchased and sold by China Film and Television, which is against the spirit.
So Minister Tian found an entry point.
The same is true for the ten blockbuster movies. We have been studying a few questions recently: Who introduced them? By whom? How to introduce? How to issue? Why is it ten?
The problem is solved before the document can be released. "
"What step did you think of?"
"First of all, someone mentioned whether all provinces have the qualifications to introduce them? Minister Tian took the lead to deny that if the right to introduce floods, the movie market is likely to become a pirated market.
Secondly, why is it ten?
Ten is the base number, which is essential, try the market water first.
Others are still pondering. "
"..."
Xu Fei held a cup of tea and said, "In fact, the theoretical basis is easy to find, and according to the Copyright Law, whoever introduces the copyright of the person who has the right to distribute it."
"Is this all right?"
"What is introduction? I bought the copyright in Mainland China, and of course I have the right to deal with it.
As for the method, it must be divided. Our market has just opened, and Lao Mei is eager to enter, and it will definitely benefit. The internationally accepted ratio is about 35% of imported films. We can count as low as possible. "
Wu Mengchen thought about it and agreed: "It can also be used as a buffer period.
American blockbuster came in and hit the market, but actually did not make much money. Taking advantage of this stage and before the share ratio has not risen, if we can make a big step forward, that is the point. "
Speaking of which, he said again: "The last time you mentioned that you were making a blockbuster, I always wanted to ask you what are your plans?"
"Shy!"
Teacher Xu finally drank and said, "Let's make the concept clear first.
Blockbuster refers to commercial blockbuster, big director, big star, big investment, big scene, big reward. The "Great Battle" kind of thing is not counted, it can be called a great article.
It ’s hard to listen to it, right? Big investment, there must be big returns, who dares to take a breast in China?
My plan is to step by step, first understand the commercials, then think about the commercials. "
"How about Jiang Wen's part?"
"That went to the prize, two flowers."
Xu Fei said seriously: "I want to prepare a few low-cost commercials. Let us familiarize the audience with this stuff first."
"How low is low cost?"
"One or two million."
Gee!
Wu Mengchen didn't want to bother him, and sneeze at the other party, tea foam in his mouth.
(and also……)