Chapter 541: Chinese New Year Films and New Film Association

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Xu Fei slept dimly.
I don't know when the consciousness woke up from his sleep. When the left hand touched the empty one and the right hand touched the empty one, he knew it was time to get up.
The kitchen was frying, and the bathroom was running with water.
"I'm going to the toilet."
"nausea!"
Xiao Xu came out with a toothbrush, and would go in afterwards. Xu Fei squeezed her facial cleanser, wiped her face, and brushed her teeth again.
The big mirror on the whole wall clearly reflected his body.
Xiaoxu wore a vest and panties, two white legs, buttocks seemed to be a little bit warped, not like a girl, and exuded a light and familiar taste.
Xu Fei stared at her small belly, small belly, and accumulated a small belly of meat and meat ...
"Look?"
"I thought that your digestive system was not good, but you can also get fatter. It's better to be fatter. It's too thin and unhealthy."
Resolve a crisis casually, reach out and hug, "Hold your hand."
After washing, serve breakfast.
It's quite western-style today, with slices of bread and milk, cut a few slices of ham, and three fried eggs. The two northeastern populations are heavy and eaten after holding a can of fermented bean curd.
"How about preparing for the opening?"
"very smooth."
"What about homemade shows?"
"Waiting for your guidance."
"Well, I'm busy with these few days."
Xu Fei responded, took a magazine and flipped it over, and read Huayi printed on the back, saying: "I heard a little about this boss, brother Wang, born in the compound. The relationship is very tough.
"The compound? No wonder the direct investment in the embassy."
"So they have developed?"
"Development can develop, but that's how it is."
Teacher Xu was in a hurry, three or two to solve breakfast, the bag will go.
"Hey took the umbrella and said it was raining."
"There is in the car, I won't come back to eat at night."
He pedaled his shoes, hugged Zhang Li, kissed him, and looked at Xiao Xu again. Xiao Xu sat at the dinner table, and miamia nibbled the slice of bread.
After staring at each other for a few seconds, she stuffed another piece of bean curd ...
"Okay, I'm leaving."
…………
China Film, the general manager's office.
Wu Mengchen, Dou Shoufang, and Xu Fei looked at the two blackboards in front of them. One blank, one with the name of the theater in Beijing, there are about fifty.
"let's start."
Lao Wu and Lao Dou each hold a pile of materials and dissect them one by one.
"Guang'anmen Cinema, No. 8, Baiguang Road, Xicheng, was established in 1982 and belongs to the Kyoto Cultural Investment Company."
"Push up."
"Financial Street Capital Operation Center."
"Push again."
"Xicheng District State-owned Assets Supervision and Administration Commission."
"Then Xicheng SASAC?"
Xu Fei held the chalk and wrote on the blackboard.
"Victory Cinema, No. 55 West Fourth East Street, Xicheng District, established in 1982, under the Xicheng District Cultural Commission."
"Haidian Theater, No. 28 Zhongguancun Street, Haidian District, was established in 1981 and is affiliated to the SASAC of Haidian."
"Chongwen Flower Market Cinema, Chongwen District Huashi Street, was established in 1982 and is affiliated to the Chongwen District Cultural Committee."
"Capital Cinema, No. 56, Brick Tower Alley, Xicheng District, under the Xicheng Cultural Relics Administration."
"Dahua Cinema, No. 82 Dongdan North Street, Dongcheng District, was established in 26 years and reopened in 81 years under the jurisdiction of Dongcheng SASAC."
"Red House Cinema, 156 Xi'anmen Street, Xicheng District, was established in 1990 and is affiliated to the Xicheng Cultural Commission."
Waiting for the dissection of each family, looking at the blackboard full of dangdang.
"The number of Xicheng is the first, Dongcheng is the second, and China Film has only one Daguan Tower with a shareholding, and it is also in Xicheng ..."
Wu Mengchen drew a circle on the Daguan Tower and said, "I'm going to find their superior unit, don't say joining, don't refuse at least."
"Victory, Red Mansion, Geology, Haidian, Puppet Theater are familiar to me, and you can pull in." Dou Shoufang said.
"The primary goal, the secondary goal, and the goals that can be developed will eventually exceed ten, otherwise it will become a joke."
The two circled one on the left and one on the right to make a list.
Old Wu knocked on the blackboard and said, "Xiao Xu, at the last step, you have to rely on your film."
"no problem."
"Okay, split up!"
In the troika of film reform, Tian leads Gao Yajian, responsible for the general direction of the policy; Wu Mengchen and Dou Shoufang are generals, who are responsible for finding breakthroughs, implementing policies, and promoting them.
Xu Fei is outside the system and is a transition zone between traditional and new markets.
A few days later, China Film Group convened the directors of Beijing Film Company and fifty theaters to discuss the establishment of a theater line.
...
The office is not too big or too small, and can seat hundreds of people.
On this day, Xu Fei arrived early and found a seat casually. Not long after, the personnel arrived one after another, and none of them knew.
With a long table in front, Wu Mengchen, Dou Shoufang, and Mr. Yu from Beijing Capital Company. Of course, they said that in advance, China Film used debt to buy shares to conduct the pilot of the theater line.
"Okay, be quiet."
Wu Mengchen tried the wheat test and said, "The meeting starts, everyone knows the roots and the bottom line, and the clichés will be eliminated.
Let me first talk about the direction of our reform, which is to change the film from a planned economy to a market economy. Now the distribution model has changed, and the screening has not yet happened.
Therefore, the two of us took the lead and wanted to establish a theater alliance to form a company together, and each of them was considered a shareholder. "
"If it is a shareholder, will our earnings be counted as dividends or at the box office?" Someone immediately objected.
"You listen to me first.
China Film will contribute 30%, Beijing Capital will contribute 55%, and the rest will be within your ability. If the total amount is more than 10 million, if it is not reached, Zhongyingbu.
The company has a general manager who is responsible for daily management.
What does the theater line do? Connect with the market. In the previous film, you put on number 1, I put on number 2, you put on 30 days, and I put on 40 days.
After its establishment, according to market reaction, we can effectively maximize the profit of a movie or stop loss in time. Unified brand, unified film layout, unified operation, unified management ...
We adopt two models, one is the original shareholding.
"Destiny of Heaven" knows that it is a split account. Domestic films will also enter the era of account splitting, such as leaving 50% of theaters, of which 40% is calculated as theater revenue, and 10% is given to the company for business, publicity, etc., and the balance is considered profitable.
Profits are then distributed in proportion to the capital contribution. "
"How do you know that you will enter the era of account splitting?" Someone asked again.
"Oh, that man will talk to you later."
Old Wu pointed out Xu Fei and continued: "Another model, signing up to join. We provide training guidance, share resources, do not participate in management, and the proportion of turnover is relatively high, such as 20%.
Can you understand the concepts of the two? "
"..."
The venue fell silent, or rather flattered. Dad's affable and sympathetic people are not used to it.
According to what he meant, 85% of the two will be sold, then it would be 100,000 or 200,000 for each theater. Most of the box office returned it to themselves, which was quite sincere.
However, the long-term conservative thinking makes everyone feel discouraged.
After finishing his speech, Wu Mengchen waited for everyone to digest it for a while and then motioned for someone.
Teacher Xu strode forward and said with a smile: "My name is Xu Fei, I have heard it, and I haven't heard it, but it doesn't matter. Starting today, I believe we will become good partners."
He once again hated the era without PPT.
In fact, Microsoft has released PPT3.0, and the projector is also new, but there are few in China. You have to use foreign exchange to buy this.
So he poked a blackboard and wrote a line: production-release-screening.
"In the past, issuance accounted for the bulk, and the two ends were weak. Now the issuance is shrinking, but the two ends are still weak.
This is a deformed chain, and the show is closest to the audience, but it has no status. Our new cinema line is to break the deformity and establish a film supply mechanism based on the cinema line.
Speak further ... "
He also wrote a few words: "Trinity, cross-regional, urban development."
"Don't think that there is no template for the film reform, there are many templates. Because the whole world has this path and it proves to be feasible.
First, the future must be a trinity of production, distribution, and screening. The producer can build a cinema line, and the cinema line can also invest in filming.
Second, the biggest dilemma is the geographical closure. In fact, the method is very simple, allowing the capital of all parties to enter, allowing the cross-province of the cinema line, and allowing the cross-province of issuance.
These two points depend on the policy, and the above is being studied to gradually relax the relevant restrictions.
Third, the cinema line must be accompanied by urban development, and the film must be a powerful spiritual food, although the process is tortuous. The capital is different every day, and the population will increase in the future. Eat meat first and drink soup later.
Fifty theaters, singles independent or twisted into a rope? It's simple to break chopsticks. "
As the words fell, he drew a big fork.
"These are false!"
"The problem is that now movies don't make money, how can they make money?"
Xu Fei took out two posters and posted them on the blackboard, both of which were drawn:
A man with the appearance of Ge You, holding Big Brother in his hand, running in awkward position in front, and five beautiful women in wedding dresses chasing after.
There are tall buildings on the street, and Liang Tian sits upstairs, with the title "Love Call Transfer" on his head. Wu Yujuan and Liu Bei were on either side, and the cat peeked behind the words.
The other one is "Sunny Day", and the teenager stood on the roof.
"I said that the Trinity is not only about form, but thinking is more important. In the past, the film was finished, sold to distribution, released to theaters, and theaters were free to show.
There is no plan.
And what is the key to the marketization of movies? Cultivate the market, simply say two words, date.
The most popular thing in Hong Kong is the Chinese New Year file, and a concept called the Chinese New Year film has been derived, from mid to late December to before the Spring Festival.
In 1981, Xu Guanwen's comedy "Modern Bodyguard" was released at this time and was successful.
The filmmaker soon discovered that the audience especially loved watching comedies during this time. Especially the kind of celebrity gathering, joyous and lively, family members.
This is the origin of the Chinese New Year.
In recent years, Hong Kong's New Year's card has become more prosperous, and its types are more abundant. Even, this star is not a cow, just see if he can sell big in the Chinese New Year.
Why is it so popular?
It is to nurture the market, instilling the concept of the Chinese New Year film, let the audience get used to it and look forward to it. And we have nothing. "
"..."
Everyone was so fresh, someone thought about it carefully and said, "You mean, let's work together to create the New Year's gear?"
"Yes!"
Xu Fei draws a two-way arrow, connecting production and screening. "There is currently no concept of Chinese New Year in the Mainland, why not be born in our hands?
You set aside time, I will provide the film. "
He knocked on the poster, "" Love Call Transfer ", starring Ge You, starring Liu Bei, Wu Yujuan, Tao Hong, Xu Fan, Jiang Shan, Zhao Mingming, absolutely all-star lineup, relaxed humor, novel content.
Completed at the end of the month, stepping up to do the later stage, it is suitable for the Chinese New Year film. "
Followed by knocking again, "" Sunny Day ", Venice won the grand prize, invested 10 million, Jiang Wen's debut, the youngest film emperor, themes are exciting, the best of the best. I am going to put it on next summer."
Under various supervisions, Lao Jiang still made him 8 million yuan, overseas agents sold 1 million US dollars, and almost returned.
But claim to be ten million! It's the same as Cao Aqi's claim of 830,000 troops.
"Who is responsible for the promotion?"
"Of course it is me."
So it stimulated everyone's heart even more, who doesn't know that this product is a good hype? Both stared at the two posters in front of them, just like two pieces of fresh topped pork belly.
"Cultivable markets are not overnight, they need to be good continuously ..."
"This is the poster for the New Year's card next year."
Xu Fei became Xiao Dingdang and posted a sketch, "" Party A and Party B ", an adaptation of Wang Shuo's novel, starring Ge You and Liu Bei, and the script is almost the same."
"..."
The venue fell silent again.
Seeing this, Wu Mengchen smiled and said, "Let's take a break. Let's have a meal and talk again in the afternoon."
...
There is a cafeteria in Zhongying. The three of them have dinner and go back to the office to eat.
"When will" Destiny End "roll out?"
"November."
"Exactly, let them watch the Hollywood blockbuster, and then watch my New Year's card."
"Do you think" Destiny "will fail?" Dou Shoufang asked.
"The first part has to take a detour."
Xu Fei chewed a piece of meat, which had a lot of resistance and ended up at more than 20 million at the box office.
Wu Mengchen kept thinking about it and suddenly said: "The cultivation of the market you talked about was very inspiring to me. After the announcement of the introduction of the film policy, Jiahe first contacted me and said that Cheng Long had a new film" Red Fan District ", which was set early. January.
I wanted to be released in January, but now I want to come, "Hong Fan District" will be popular anytime, there is no need to grab the New Year's gear with you. "
"If you it, you must be finished." Dou Shoufang made up the knife.
"How fresh, Cheng Long is 300 million Hong Kong dollars, and I am three million RMB, can it be compared?"
"Hey, is it really 300 million yuan?"
"Proclaimed, proclaimed."
Someone in the North Koreans was easy to handle things, and Wu Mengchen adjusted the "Red Fan District" to show that "Love Call Transfer" was invincible at the same time.
Xu Feishu reminded: "There is one thing to pay attention to, if the American blockbuster is too badly pressed, the domestic films must also have a good correspondence, so that it is justified."
"There will be" Red Powder "and" Red Cherry "next year. I think it will make people shine. Oh, and the sun is shining." Dou Shoufang said.
"I will adjust the schedule again and stagger these films." Wu Mengchen nodded.
As he said, imported films can be sold at any time, but domestic fires must be carefully protected.
Later generations mentioned domestic protection month, all kinds of cynicism. In fact, many countries have protection policies, such as Japan and South Korea, but this group of people is forced to be invisible.
What really distressed me was that he didn't fight for his strength. What a protection!
Fortunately, much progress has been made in recent years.
After Mr. Xu put his thighs on, he often felt like a smash of smoke in the middle of talking and laughing, and he fixed a thing or even the fate of a movie in a few words.
In the afternoon, the meeting continued.
The theater clearly communicated well and asked: "Xu, when will" Love Call Transfer "be released?"
"Mid-late December."
"Hand us the first round?"
"can."
"What about the promotion plan?"
"I personally preside over and guarantee that the starring will appear in every house."
There was another discussion below, and a representative said: "General Wu, we have studied it. Shengli, Geology, Red Mansion, Ziguang, Guang'anmen, Puppet Theater ... A total of 20 theaters, willing to contribute to the new theater line.
In a short time, Wu Mengchen poured a pot of cold water like a dog in the sky, comfortably from inside to outside.
These 20 theaters are all in the urban area, with an average of 1.5 screens, or 30 screens. Others are also excited, but want to wait and see for a while.
"Mr. Xu, can you introduce the video?"
"Yes, what content?"
"Do five girls marry a man?"
The people underneath were also very excited. Xu Fei waved his hand and forcibly interrupted, "Don't worry, don't worry, we are still the most important one.
Let's talk about splitting now! "
"..."
Suddenly quiet.
Everyone remembered this, and the basis for forming the new theater line was to reach agreement on splitting the accounts.
…………
It was not negotiated that day, only the name of the theater line was set, and it was called "New Film Association".
It is said that the beginning of the official division of domestic films is "Red Cherry". First pay 5% of the special fund for film development, then pay 3.3% of the business tax, the remaining film party is 35%, and the theater is 65%.
That is a new regulation, which is different now.
Film development special funds only charge 5 cents per ticket, and poor counties charge 2 cents.
This 35% lasted for several years, until "Heroes" sold out, Zhang Weiping's right to speak rose, and he continued to discuss with the theater. Finally, in "Ambush in Ten Sides", it increased to 41%.
In "Full of Golden Armor", it rose to 42%. Then in 2008, the radio and television issued a document, which was officially defined as 43%, and it remains until now.
Hollywood can reach a maximum of 55%, which is low in the country, and has a 5% -15% distribution fee, leaving about 30% of the profit.
This is also the origin of the 1/3 concept: if a movie wants to return to the original, the box office is at least three times the cost.
"Red Cherry" has a bad head, the film is weak, and the theater is too poor. 35% is too low. Xu Fei hooked up with each other in two movies, trying to get as many points as possible.
When the negotiations were in progress, the news had already spread, and the outside world was watching, not knowing what changes the new film association would bring.
On the third day after the meeting, Han Sanping suddenly approached him.
In the small restaurant, with a young man, a bit like the serious version of Qiao Bin.
"How are you talking?"
"I want 45%."
"Hah, you're really asking for the price, the theater is the most stingy."
Han Sanping pondered over and suggested: "37-40% is also possible, you will be released nationwide, it will definitely not be too high."
"I take the risk, I advertise it myself, only take this point, Hollywood is half and half. Alas, it is not easy to earn some hard money."
"You have to grow slowly, don't be discouraged ... hey right."
Han Sanping just seemed to think of it, pointing at the young man named Yu Dong, and said with a smile: "Nordian graduated from the management department and just assigned to our factory. The kid is quite capable. I let him run the job.
Just hit you, learn to learn. "
Yu Dong hurriedly got up and said, "Please Xu Zuoduo for guidance."
"It's easy to talk."
Teacher Xu patted his shoulder, what a good boy.
Well, my wife is not bad.
(Still a big chapter!)