Chapter 4553: Biaowang

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Xu Fei and Zhang Li simply went to Rongcheng for a field visit.
At that time, the preparations for "Dream of Red Mansions" were in an indescribable county town. A leader was full of courage and took the initiative to invite the crew and create the Ningrong Street.
It's a pity that the crew was transferred to Fujian Province before the filming.
But this is also the origin, the origin is very important, and if there is no connection, the connection will not be caught.
The two turned around and returned to Beijing. When they came back, they listened to Li Chunbo and Xu Fei did not say anything. Li Chunbo signed a six-year contract to protect three albums, plus the preparation of "Who Can Tell Me", exactly three.
Since there is no blockade, just keep it. I want to sing the song and continue to send it, and I want to go without stopping. Anyway, I have gained a lot.
Near the end of the year, the award ceremony was concentrated.
There is the Golden Eagle Award in front, followed by the Feitian Award, the 14th this year.
The Feitian Award has always been inferior to commercial dramas. The first prize for long stories was given to "The Great Tide", "Love the Pearl River", and "Happy Marriage" won a third prize.
"Over Addiction" won the third prize in the middle part, but fortunately, Wang Zhiwen won the best actor. The actress gave Zuo Ling "Love the Pearl River".
However, "Happy Marriage" has won the best art award and the best lighting award, which can be regarded as an affirmation of hardware quality.
Next is the Golden Rooster Award. This Xu Fei's participation is related to Ge You's ability to take the film emperor and the continuous publicity of "Love Call Transfer".
…………
Since the 1990s, it has officially entered the golden years of TV advertising.
In 1993, CCTV's advertising fees began to increase, with a maximum of 19,000 per 15 seconds, which in turn triggered a massive price increase in the advertising industry, which was full of food.
This year, CCTV rose another 25%.
Everyone is staring at the prime time, various backdoors. In order to solve the problem, Director Tan simply planned the bidding meeting and derived a famous concept "Biao Wang".
On November 8, homophony is about to be sent.
The weather was cold and the first snow had passed. A crown stopped in front of the Media Center, and the delicate boss Chen got out of the car, followed by two bodyguards.
Media Center, affiliated to China International Television Corporation, owns CCTV's own industry.
She went to a small conference room with a rectangular table, a circle of chairs, and a banner "CCTV Advertising Tender Symposium".
Director Tan is busy with work, looking at her, "Yo, what wind is blowing you?"
"I'm here to thank you."
Boss Chen will be able to do something when he comes, and smiles: "Thank you for your help and help.
"Look what you said, a little busy, but also to make you a teacher."
Meetings in the morning, tenders in the afternoon, the staff put flowers and water.
Boss Chen sat casually and asked, "How many companies?"
"Several dozens of houses. I ran for three months and visited the door from north to south, only to convince these big money."
Director Tan was exhausted and said, "I didn't realize the ingredients of King Biao, but I begged them to come."
"Just next year, what is your estimate?"
"To be honest, I'm not sure, after all, try it first."
After chatting for a while, boss Chen saw the time was coming and decided to leave. Director Tan smiled, who said that Daiyu did not understand the economics of official career, but his mind was not on it.
Speaking of Baochai, the momentum has been even stronger recently, but unfortunately I ca n’t participate. The king of the mall has an egg.
In a short time, the guests arrived.
Almost all the business people with the most faces are gathered. The heads of major health care products, beverages, food and home appliance companies are all there, as are the Yilian costumes.
There are two most concerned, one surnamed Qiu, from the Confucian family wine; one surnamed Huai, from the sun god. They are the most popular and willing to throw money at the moment. There are discussions in private, and Biao Wang must have been born from between the two.
And one of them, surnamed Jiang, is full of arrogance and is from the banquet of the Confucian government.
Director Tan met everyone and said, "Okay, let's get started. Don't look at the forum today. In fact, I just want to emphasize it with everyone.
We adopt the bidding method and configure the advertising space in prime time, mainly to solve the contradiction between supply and demand and avoid unfair competition.
Biaowang is not a good medicine to cure all diseases, the key lies in the quality, sales and innovation of its products. "
"What we are going to do is to bid for the 5-second standard edition of the prime time, including the hourly time report before" Newscast "and the advertising period before" Weather Forecast "and" Focus Interview ".
For the first tender, we made a package special offer with sincerity: each section had 5 second standard version ads, and the bid price was 15 million.
Single item:
At the hour, the base price was 6 million.
One minute after "Newscast", plus the opening and ending of "Weather Forecast", there are 15 5-second standard editions. This section adopts classified bidding, each industry accepts only two, the base price is 6 million.
The first three minutes of "Focus Interview" were 12 15-second commercials in special section A ... "
The so-called 5-second standard version is the smallest advertising version with no content, only the brand name and advertising words.
The advertising hours have always been very, very disgusting. And it's not to say that if you buy a full-year advertisement, you have to broadcast it for 365 days, and there is a fixed number of times per month.
As for "Focus Interview", it will be broadcast in April this year.
After a bunch of introductions, the meeting ended and the afternoon officially began.
Mr. Jiang stepped into the meeting room accompanied by the staff of Time Company. The place is very small and there is not even a reporter. Director Tan is in a state of uneasiness, and he has no bottom.
In order to expand the transaction amount, she worked hard and changed the bright standard to the dark standard at the opening.
"Okay, we are bidding for package specials, with a base price of 15 million ..."
Uncertainty is great, and there is a lot of talk.
Factory director Jiang only stared at the Confucian family and the sun god, and he also panicked, "How much do you say they can fill? How about I fill in 20 million?"
"The first tender is definitely a bit conservative, but it is slightly lower if it is more conservative 20 million."
Time is now his agent of CCTV, and the cooperation is close. The company staff asked: "Director Jiang, what do you think of Biaowang?"
"Profits are skyrocketing!"
"That's it. Since you are determined to get it, why don't you come and kill the big one at once. The first bid king, this is worthy of the ad sentence."
Hiss!
Factory director Jiang was excited when he thought of it, that word is good, great!
He is a marketing expert himself, with a wild personality in line with this era, otherwise he will not bring a small winery to annual sales of 170 million.
When he heard it, he didn't hesitate to write a number.
At first glance, the company staff was shocked, "Yes, your turnover will be 1 billion next year."
"Haha! Borrow your good words!"
Soon it was time, Director Tan sang one by one:
"Sun God, 19 million."
"Confucian family wine, 23 million."
"Confucius Banquet, 31 million!"
boom!
Director Tan was very surprised. It was too unexpected to break through 30 million. After all of them were read, the Confucius Banquet officially became the first standard king!
Because the rest are single items, the reserve price is low, and it cannot exceed 30 million.
"Damn, those who sell liquor are crazy!"
The representative of Yilian secretly vomited and could only get a 5-second advertisement between "Newscast" and "Weather Forecast".
Before Director Tan said that Biaowang is not a panacea, but in this era, it is a panacea. Kong Fuyan's sales will reach more than 900 million next year, squeezed into the top three liquor.
How could he die, bought the original wine from Bashu, and then blended it, a bottle against a few bottles. The quality is reduced, the packaging is more and more concise, and the price is getting higher and higher.
I finally played myself dead.
A bidding meeting ended, and one after another, the factory manager Jiang was full of enthusiasm. The company staff took the opportunity to promote the company's new projects and said:
"This corporate image design has long been in foreign countries. It is to provide an all-round packaging for an enterprise. With your standard king and our advertising, it will definitely be icing on the cake ..."
"What's the mess? The standard king is enough, saying those are too far away."
Director Jiang is at the pinnacle of his life.
One word choked to death, the company staff shook their heads silently, they couldn't grow, they couldn't grow.
The representative of Maotai listened to him, and suddenly stopped him, "Can you talk about the corporate image design carefully?"
"Good!"