Chapter 800: Be in danger
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Since 1983
- Sleep Will Turn White
- 1250 characters
- 2021-01-30 03:58:29
Zhang Guoshi's Olympic road has always been accompanied by controversy.
The most serious thing is that Athens is black for 8 minutes. He was verbally criticized and distrusted by the top, and then there was a process of public selection of the director of the opening ceremony.
The result is still him.
And in those 8 minutes, there was a lot of insider information. It was the result of coordination and compromise between all parties, leaving Lao Zhang alone.
As the saying goes, hitting a dog depends on the owner, and scolding the director depends on the boss...
Of course Xu Fei had to refute, saying: "I remind you that the propaganda film is not for us, but for foreigners who have visited China in the future, and even have no knowledge of China.
We feel that something flat and shallow is the best window for a stranger.
I still emphasize this problem of thinking transformation today!
And I once again propose to hire an experienced public relations company immediately to do the overall packaging for the Olympic bid..."
I'm tired of talking.
He put forward this opinion at the beginning of the year, and the leader said to study it, and the result is still being studied. The enthusiasm of these people has nothing to say, but they are too limited by tradition, they have no experience, and do not understand, and do not ask for foreign aid.
What do you want?
Some people were dissatisfied and asked: "Xiao Xu, why do you always want to find international PR? Can't we do it ourselves? Don't be too arrogant!"
"What we do is for others to see, and we can't do it with our own thinking. To put it bluntly, it's like an exam, you have to answer the question according to the thinking of the person who asked the question.
Xu Fei didn't bother to choke anymore, and said, "In short, I think the promotional film is okay. It doesn't play concepts, don't show off, is true and kind, this style is very good."
Leader Liu communicated with a few core personnel for a while, saying: "Sometimes it is too personal, but it ignores what I want to convey.
We do not go to the film festival, but for foreign media and the masses. There are traditional culture, modern culture, venue construction, and people's expectations in the film. I think these are enough. "
So passed.
Leader Liu said again: "The list will be announced in two days. Be full of confidence and we will definitely be shortlisted!"
...
Blink number 28.
Today is the day when the shortlist is confirmed, and the results will be announced at a conference in Lausanne.
The atmosphere at Xinqiao Hotel was tense, and a 24-hour on-duty phone was set up to answer first-hand news ahead.
The Office of the Outreach Department has become the focus of attention, and from time to time someone probes: "How about it, do you have any letters?"
"Night, night!"
"Are there any letters?"
"Wait!"
"Oh, we are waiting too!"
Stay up until the evening, around 8:10.
"Jingle Bell!"
"Jingle Bell!"
The telephone ringing seemed to alarm the whole building. Everyone gathered in the room as quickly as possible. The person who answered the phone was watched by dozens of eyes and his hands were shaking.
"Hello? Well, yes."
"Really? Good! No accident, no accident!"
"Yeah, I got it."
He hung up the phone and said first: "We passed the selection smoothly and became one of the five shortlisted cities to bid for the Olympics."
"Wow!"
"I said it will work!"
"Sure, no finalists can die!"
Immediately afterwards, the person said: "Our score is second to last, only higher than Istanbul."
"..."
"..."
The audience was silent, the shadow of the last failure seemed to be coming back, and a strong sense of frustration washed over everyone.
"Leaders have instructions to downplay the rankings and only emphasize the finalists."
"understand!"
The comrade in charge of writing the propaganda nodded vigorously.
The man didn't know what to say, and waved his hand: "Waiting for a day is tired, go back first."
"can……"
"You must have a meeting to study, go back."
…………
Suddenly, time is running out.
The next day, Leader Liu came to the Xinqiao Hotel again, sitting aggressively, and others did not dare to come out.
"Read!"
He ordered.
One person held the manuscript and said: "After the results came out, the other four cities unanimously launched a public opinion offensive.
Osaka said that we mainly compete with the capital.
Toronto said that Paris is no good, only Beijing is in our eyes.
Paris said that no other home will work, but Beijing is the opponent.
Istanbul said that the capital is our biggest obstacle.
And a Western commentator said: The capital will be destroyed by their own mistakes. If they lose their way under complicated circumstances, they will immediately fall into passivity and become the focus of world public opinion attacks. They will undoubtedly lose! "
"..."
Everyone is sweating.
The person continued: "We monitored 157 international media. Just after the list came out, two-thirds of the articles mentioned Beijing, and two-thirds were negative and negative reports."
"What does this mean? What does it mean?"
Leader Liu was really anxious. He slapped the table and said, "They have reached a united front, and they use us as targets! Manipulating public opinion, provoking public disgust, and jointly kicking Beijing out of the game!
Western public opinion and political environment are too unfavorable for us. This is the number one difficulty! "
"..."
Teacher Xu rubbed his nose. I said at the meeting last year, no one cared.
"I have failed once, do you want to fail again? Work attitude needs to be changed, efficiency! Efficiency! Efficiency!"
Leader Liu continued three efficiencies, saying: "Immediately change the strategy and invite world-renowned public relations companies to Beijing, as well as all helpful organizations and individuals!
We must use international thinking, international speed, and international first-class team to deal with international competition!
Xiao Xu! "
"Here!"
"Don't whisper in your heart. Now that you have any suggestions, please tell me."
Leader Liu can of course guess his mental state, and Xu Fei can't pretend to be even more serious.
"In addition to public relations companies, you can also invite cities such as Sydney, Atlanta, and Barcelona that have had successful hosting experiences to form an expert group for consultations to see where the problem is.
Only when we find the problem can we know the deficiency and improve. "
"Anymore?"
"Uh, Sydney's publicity program needs improvement."
"You are responsible..."
Leader Liu paused and directly assigned: "You also follow to Sydney."
Gee!
Teacher Xu, who was a little free, scratched his head. I still want to watch the Olympics with my wives.
…………
According to regulations, international publicity can be launched after being shortlisted.
The Sydney Olympics in September was the first stop, and the plan had been made before. Xu Fei felt almost meaningless, but did not say. Now the crisis is approaching and the situation is changing.
For all problems, give priority to ability.
After the meeting, Xu Fei rushed to the company immediately and gathered all the backbones.
"On September 11, we will set up an exhibition in Sydney."
"I took over this task, supplemented and modified the original plan, and Times Media is responsible."
"Wow!"
"Mr. Xu!"
"Don't worry about it, we only have one week, so let's act now!"
All things were thought of in Teacher Xu's mind, and he gave orders one by one:
"You go to the university to find some sisters who are good at foreign languages, they are straightforward, generous and decent, and know the best in several languages. Mixed-breeds are better, foreigners and foreign students are better!"
"You go to make some recipes with English translations. A copy of the atlas and a copy of the vcd."
"You go contact Extraordinary Sports!"
"You go find Elaine!"
"You go to the handicraft factory!"
"You go to Zhongguancun!"
"Hurry up, take action!"
(Eight hundred chapters!)