Chapter 807: Theater line coming

After Xu Fei came back, there was a rare period of leisure.
I take my kids every day, keep fit, and find myself a hobby-fishing. From Shangzhuang to the Ming Tombs, from Miyun to Yeyahu, he found nothing left.
As we all know, the angler can meet everything except fish.
This man goes out early and returns late. Frogs, bastards, crabs, river prawns, wild ducks, duck eggs, mushrooms... every day is different.
Lucky enough to get a little crucian carp, huh! The whole family is boiling.
A fish ate three meals, and basically restored the stingy landlord's old wealth: take a look at the fish, eat a bite of rice, and Xiao Xu would have to be scolded for a glance.
It is said that when people are rich, they have to find an elegant hobby to set off their identity. Collecting, golf, red wine... Mr. Xu doesn't catch a cold, and he thinks fishing is good.
Of course, if the money from his fishing gear is used to buy fish, the whole family can eat it.
In a blink of an eye, on November 8, it was cold in late autumn.
At the corner of two streets on the South Road of Haidian Academy of Sciences, a five-story building has just been renovated.
Although there are many floors, the overall area is not large. On the first floor, there are already businesses in the stores, such as Pizza Hut, Haagen-Dazs, Yuebanwan, Yoshinoya, etc.
The sign at the entrance was covered with red cloth and carpeted. The parking lot was already full, so I went out two streets.
The two sides are full of cameras, yelling from time to time:
"Zhou Xun! Look here, Zhou Xun!"
"Pan Yueming! Pan Yueming!"
"Uncle Ge here!"
"Fuck, Cheng Long! Zhang Yimou!"
"Xu Ke! Liang Jiahui! Gong Li!"
The reporter is overjoyed, a movie theater opened, comparable to a small red carpet show.
What is pai noodles? This is called pai noodles!
It was cold in the morning and the bones hurt by the breeze. When all the stars went in, it was empty for a while, and they cursed secretly: Mother, you have to stand here and wait!
In the next second, one person ran out and said, "Mr. Xu first took the guests to visit. You can go to the store on the first floor to rest. We provide breakfast and coffee."
"Mr Xu is righteous!"
"Mr Xu is too open and bright!"
"Nonsense, people have always been bright!"
First of all, today’s guests are divided into four groups: the most popular actors in the company; the crew of "A World Without Thieves"; the theater managers of the same theater, including the owner of Broadway Studios Jiang Zhiqiang.
He built an 8-hall theater on the sixth floor of New Dong'an Plaza and joined the China Film Times cinema line.
The other batch was a coincidence. Cheng Long and Zhang Guoshi were shooting promotional videos for the Olympic bid in Beijing. Xu Fei invited them and they came together.
"Boss Xu, look up for a long time!"
The two shook hands. It was the first time that Xu Fei had a face-to-face deal with Fang Shilong. His nose was really big, eh.
He and Han Sanping are the hosts, leading everyone to visit.
"We say it is a movie theater, but it is actually a small commercial complex that includes catering and entertainment. In addition to showing movies, we can also undertake annual meetings, parties, movie groups, meet-and-greets, etc.
At the same time there is a peripheral product..."
He pushed open a glass door with empty shelves inside, and said: "In the future, there will be some audio-visual products, books, posters, toys, etc.
There is a lack of genuine consumer awareness in China, but there is always someone to do it. To be honest, we are prepared to lose money. "
Then take the elevator upstairs.
"The cinema has nine halls, the largest being Hall 2, with 410 seats. It is currently a wide screen, but Hollywood is developing an IMAX trend. When the technology matures, this will become the first IMAX screen in Beijing.
The smallest is VIP Hall No. 9, with 32 seats, couple seats, soft sofas, electric adjustment of height and angle, movies that are about to go offline will be moved to this hall.
There are 49 seats in Hall 5 and there is no fixed screening schedule, only reservations are accepted. For example, the company holds a press conference, and the individual holds a movie party, and the rent is 2,000 yuan for two hours.
As long as it is a movie owned by China Film, we can find it for customers.
Hall 7 only shows art films, and the rest are screened normally. They are the best audio-visual equipment. "
"Is there a digital screen?" Jiang Zhiqiang said suddenly.
"Not yet. But starting next year, we will carry out experimental screenings of digital films, and the radio and television will fund the launch of the market. The first batch of about 200 digital screens and projectors." Han Sanping said.
This thing can only be officially promoted. A digital projector costs 2.4 million, and local theaters can't bear to buy it.
"Excellent design and vision, a well-deserved leading theater."
Jiang Zhiqiang nodded. He entered the mainland market because he believed in the determination of official reforms.
A few days ago, he also called for a lower ticket price. The average ticket price in Beijing is 30 yuan, and he wants to reduce it to 20 yuan. The colleagues did not do it, the government came forward to coordinate, unified the 25 yuan.
This is the convenience of Hong Kong compatriots.
Finally, everyone came to a special wall and Xu Fei said, "This is a hand-modeled wall. After a while, everyone will press their fingerprints and sign their names.
Next to it is the celebrity photo wall, which is empty now and will be full soon. "
Wandered around and returned to the gate.
The reporters also came out and set up the camera.
There is no dragon dance and lion dance. This group of people is enough to stand here. The host said a few words and said: "China Film Times International Studios, officially opened!"
"Wow!"
Amid the applause, Xu Fei and Han Sanping sub-station left and right, pulling at the same time, and the red silk fell, revealing a prominent brand.
The first four characters are slightly smaller, artistic style, and the last four characters are upright and huge:
"China Film Times International Cinema!"
After taking a group photo, the two big guys were in the middle, Jiang Zhiqiang, Cheng Long, Zhang Guoshi, Tsui Hark and others lined up in two rows, and those with smaller coffee positions could only stand behind.
Click! Click!
The picture freezes.
…………
On the same day, the two jointly announced: China Film Times Cinema Line was officially established!
The former accounted for 51%, the latter accounted for 49%, with a total investment of 55 million, 36 first launches, 90 screens, and across seven provinces. Strive to develop to 200 screens within three years.
The leading theater also shouted its goal: the first year's box office, 20 million!
One stone stirred up a thousand layers of waves, instantly pulling the undercurrent surging film world to the bright side. You know, there is no single theater in China that has a box office of more than 20 million.
And their high-profile announcement seemed to have ignited the lead, and the theater reforms that had been in the making for more than half a year finally surfaced.
In November, according to the deadline not long, within a short time, various localities announced:
Shandong New Century, Wenzhou Yandang, Fujian Zhongxing, Chongqing Wanhe, Anhui Zhongan, Hainan Blue Ocean, Heilongjiang Swan, Liaoning North, Wuhan Tianhe, Xi'an Chang'an, Jiangsu Shengshi Asia, Hunan Xiaoxiang, Sichuan Pacific, Hebei Zhonglian, Shanghai United, China Shadow South...
Except for old, young, borderline and poor areas, 23 provinces and cities have established a total of 30 intra-provincial and inter-provincial cinemas!
Honestly, it's just a prototype.
The cinema chain introduced with strong administrative power has been transformed into the original companies at all levels.
The people outside don't pay much attention to it, or don't understand, the audience is not even used to the multi-hall theater. But within the film industry, everyone is enthusiastic.
Some are applauded for the reforms, and some are rebellious. I have tossed me for so long, but I want to see what is surprising about the theaters!
This year the movie market has become more and more pitiful, with 120 million in "The Choice of Life and Death", nearly 50 million in "The Nameless", and then "Hunting U-571" with 29 million.
The big gap is ugly.
However, China Film and the World have been calling for the five-year plan for so long, and the first drama is finally about to appear, everyone is waiting.
(Three changes today...)