Chapter 944: Domestic protection month

"The one who won the second Golden Indus Award for Best Actor..."
Li Xinjie, who won the laurel of the movie last year, announced with Teacher Pan Hong from the Mainland: "Congratulations to Ge You, "Carla is a Dog"!"
"Wow!"
Uncle Ge was a little surprised at first, and then ran up quite excitedly and took the trophy.
Since he took the Lunar New Year film route, he has won fewer performance awards, and he was serious on stage: "The role I played is called the second child. This is the second awards ceremony, and it is considered to complement each other."
It's not funny, but from his mouth, it is very interesting to say it with that unique slowness.
"Thanks to the jury, the organizer, and the director Lu Xuechang, so that I can still experience the feeling of receiving the award..."
Uncle Ge went down, and Jiang Wen and Liu Jialing came up.
The award of the best director was a little unexpected and went to the old Du of "PTU". The style of this film is too strong, and the director's talent is incisive and vivid.
Following the Best Picture Award, "Kung Fu" has no suspense.
But "Infernal Affairs 2, 3" has no grain.
Like the first, this year's Jin Wutong also received great attention, and the stars were dazzled. Xu Fei did not show up again, just sat down and watched the ceremony.
What he wants to guarantee now is that Jin Wutong will develop smoothly for a long time, and not every session will be earth-shattering.
This time he deliberately kept a low profile, but the media did not let it go.
At the dinner that day, the reporters abandoned the celebrities and surrounded them. The theme of course was "Earth Cannon".
"We are now using a intensive training method to prepare the film. The progress is going very smoothly. At present, the three groups of art, props and special effects are the most difficult.
We have drawn nearly 1,000 conceptual drawings, made more than 2,000 props, and designed more than 10,000 square sets of scenery. "
"Not enough, not enough!"
"When we got started, we found that the actual operation is much more difficult than imagined. According to this progress, I think the deadline may be exceeded, and funding is also a huge problem."
"But please rest assured, we will never give up."
Wow!
The reporter couldn't help clapping his applause, and look at Mr. Xu, shouldering moral responsibility and writing articles in a clever way!
So I asked: "Is there any progress in the actors?"
"Everyone is too enthusiastic, there are not so many roles at all, so they can only play guest roles. There are currently several young actors scheduled, and the core character Shen Yuan has not yet been selected.
In addition, I will participate in this year's Cannes Film Festival and meet foreign friends. "
"You mean, do you want to invite Hollywood stars?"
"It's not determined yet, but there must be an important role that needs Western actors to play."
...
The news of the 2nd Golden Indus and "Earth Cannon" is flying all over the sky again.
When Xu Fei came back this time, in addition to attending the awards ceremony, what was more important was to open up the wilderness in summer.
Thanks to his efforts, the December Lunar New Year files are deeply rooted in the hearts of the people, but the summer files, National Day files, and Spring Festival files are still blank. In essence, there are too few film sources and the market has yet to be developed.
This year, the introduction of films is aggressive, such as "Lord of the Rings 3", "Troy", "Spider-Man 2", "Harry Potter and the Prisoner of Azkaban", "The Day After", "King Arthur" and so on.
"Lord of the Rings 3" has already been released, with a box office of more than 100 million yuan-more than 80 million in history.
Wu Mengchen lined up troops.
Summer files from June to August, there will be "Shrek 2", "Spider-Man 2", "The Day After Tomorrow", "Troy", "Savage Sister", "Big Event", "Hurricane Rescue" and "Super Body" brutal fighting.
It is said to be brutal, but in fact there is enough space left, and on average it is only two and a half times a month.
Needless to say, the day after tomorrow, the box office is good.
"Senior Sister Savage" is the same way as "Girlfriend Savage", directed by Guo Jae-yong, starring Jeon Ji-hyun and Jang Hyuk, rushing to grandma's house.
"The Big Event" directed by Johnnie To, starring Ren Xianqi and Kelly Chen, are equally on the street.
The original version has two supporting roles, You Yong and Ding Haifeng, and China Film Investment has entered the country as co-productions. Now that the neck is tight, it is directly released as a Hong Kong film.
And what Xu Fei brought out was "Super Body" and "Hurricane Rescue", one in July and one in August, which were released simultaneously overseas.
"Ambush on Ten Sides" is reserved until the end of the year.
Wu Mengchen thought very well, but as a result, the film schedule had just been announced, and the Film Bureau suddenly issued a verbal order.
...
"Domestic protection month?"
In Old Wu's office, Xu Fei spit out five words with a subtle expression, tusk, forget it.
"The Film Bureau has verbally ordered that it is hoped that national cinemas will support domestic films from June 10th to July 10th, or July 20th to August 10th. During this period, the introduction of large-scale overseas films is not encouraged."
"Too general? How do you do it?"
"Look at the schedule of domestic films, July and July protection; August and August protection. Both July and August will be protected."
Lao Wu was also very subtle, and said: "I also specifically talked to me, which means that I have been too concentrated on the introduction of films. I said that it is to open up the summer vacation. Every July and August students have a holiday, a rare golden time.
"Then they said, it can be developed with domestic films!" Xu Fei smiled.
"Yep!"
Wu Mengchen nodded and said earnestly: "I have thought about it carefully, and I have to look at it dialectically.
Now that the market is getting better and better, there is no need to say more about the potential, but Hollywood's offensive is getting stronger and stronger. I think it is necessary to implement some protection policies.
But the film bureau is clumsy, simple and rude.
This policy should not be called protection month for domestic films, but protection month for domestic films! "
"Fuck!"
Xu Fei couldn't help but patted his belly: "I agree with one hundred!"
When later generations mentioned the domestic protection month, some people always contempt and ridicule.
The fact is that many countries have film protection policies. Like Japan and South Korea, it is much stricter than in China, but some people just can't see it!
Historically, because "Ambush on Ten Sides" was released in July, the Film Bureau only verbally notified it, and it became an invisible rule.
Now there is no "Ambush on Ten Sides", but Lao Wu's doing this has also given birth to the domestic protection month.
In the process of the development of Chinese-language films, the protection month has indeed played a big role in avoiding being run over by Hollywood. In recent years, this unwritten rule seems to have disappeared because of the rise of Chinese language films.
Where is the problem?
For a long period of time, countless bad movies have been squeezed into July and August, relying on the schedule to get a vote and leave, not thinking about making progress, ruining the market.
Obviously it was a protection month, but a lot of bad movies were protected!
Xu Fei was heartbroken when he mentioned it.
What a great opportunity! Bai gave you a golden summer vacation file. It was not good to develop, and only knew that it would consume the audience. Later, the audience stopped buying it and turned around and started cursing the policy.
Can't be so cheap!
Wu Mengchen reflected on it himself, and then said: "But in the final analysis, we cannot use administrative power to define a movie. It is good or bad and should not be protected."
"Actually it's not difficult..."
Xu Fei thought for a while and said: "If you can't use administrative power, then use issuance power.
China Film and Acorn have the widest distribution channels. Those bad films come up. When will it be released? If you are worried that there will be no film sources for the summer files, then I will make more movies. "
He shrugged: "At this point, are we still afraid of offending people?"
"you……"
Wu Mengchen pointed at him, don't be so blunt!
...
Ever since, after the oral order was issued.
The film dealers and theaters immediately changed the film arrangement.
"The Day After Acquired" became a simultaneous release with Hollywood, May 28.
"Savage Sister" June 4th, "Troy" June 10th.
"Shrek 2" and "Spider-Man 2" went straight to mid-August. "The Big Event" opened online and was released in mid-June.
"Warm", "Dark Night in Mong Kok", "Jasmine Blossoms" and other films are transferred to this schedule.
"Super Body" and "Hurricane Rescue" are co-productions, but they are not affected.