Chapter 1885: The lockout ends

Ji Feng would never have imagined that it was his whim that promoted the suspension from the cold winter to the ice-breaking charity match, but he could also guess the reason, nothing more than the word profit.
To be honest, if everyone started the lockout for their own interests, then by now, there is already some vindictiveness in it. The players, the league and the boss have been unable to reach an agreement for a long time, and they have lost their mutual calm.
The direct result is that the situation has been deteriorating, and the worsening situation and the visible loss make them more angry. The more angry they are, the more extreme things will be done, and then the situation will deteriorate again, and finally into an endless loop.
After the players made concessions, the management resolutely demanded a 50-50 split in the negotiations. The players naturally did not want to agree. The two sides fell into a deadlock. The tough Stern held a press conference to announce the cancellation of the new season's preseason.
By October, the negotiation time between labor and management is getting longer and longer, but progress has been slow. The players have made concessions and are willing to accept 53% of the revenue share, but the bosses have insisted that only 50%. In desperation, Stern announced the cancellation of the regular season two weeks before the new season, which means that fans will miss about 100 regular season games.
In the few days when Ji Feng held the charity match, three consecutive days of negotiations between labor and management finally failed to reach an agreement. Stern continued to be tough, and he unceremoniously announced that all November games would be cancelled. The players are determined to fight the boss to the end. Many media outlets have reported that the NBA has decided to cancel the first two weeks of December (100 games). So far, 301 games have been cancelled.
On the day after Ji Feng came back, that is, after 15 hours of long negotiations, the result was still nothing. The bosses sent an ultimatum asking the players to accept the 55-carriage ratio, or cancel the book completely. In the season, in the face of the management’s ultimatum, the player representatives decided to dissolve the union and use legal channels to sue the management and safeguard the economic interests of the labor.
At this point, the marathon negotiation has become an ugly junk drama, and the NBA's brand value and fan base have been greatly damaged.
At the same time, Ji Feng's five charity games are in full swing, with a profit of 45 million in three games in three days in the United States, and the hidden profit is even more terrifying. Broadcasters and fans are also very satisfied.
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The subsequent two games in China were even more terrifying. The two games generated a total of 600 million yuan in revenue, and rounded up to nearly 80 million US dollars, and this greatly enhanced the reputation of the players participating in the game in China. Many spokespersons extended an olive branch to them.
This kind of income, and the social effect it produces, make the NBA have to face all of this.
Moreover, at this time, they discovered that if the new season is completely cancelled, the entire NBA will lose $4.3 billion in revenue... This is an unbearable number for any team, and it is incalculable for the league. For the loss, the sign that Stern spent decades building up may collapse overnight.
For the governments where the teams are located, the losses are equally huge. Once the new NBA season is completely cancelled, the South Florida area will lose a huge source of financial revenue. In an interview with CBS Sports, economic experts said that if there is no NBA this season, the local area will lose up to 200 million US dollars in consumption, which is about three times the annual income of small city teams. Similarly, the impact of the lockout on other big city teams and the city's economy is destined to be obvious.
According to reports, in Cleveland, 35% of hotel revenue comes from those who come to the NBA. The direct estimated loss of the Portland Trail Blazers due to lack of games is $59 million, and Oklahoma If Thunder fans can't see Kevin Durant appearing in the game, they will lose $60 million. The San Antonio Spurs, with an annual income of approximately US$90 million, can no longer become a strong economic pillar and the core of the industrial chain of local governments.
Not only that, but people in the NBA suddenly discovered that the fans were very dissatisfied with Ji Feng’s jade, and the mentality of the fans at this time was no longer sad about the suspension, but was completely desperate. The appearance of a dead fish with a broken net.
Many fans said with great indignation: "A group of billionaires, for a little bit of profit, got red-faced, hurt both sides, and hurt the fans by the way."
A middle-aged man named Eric said: "I won't follow the NBA closely... At this moment, I don't have any love for the NBA." Seventy to eighty percent of fans stated that the NBA is open. It doesn’t matter if the match is not started, "s?" has become the mantra of fans
Seeing that the new season is about to be reimbursed, the fans can no longer afford to be injured, and began to applaud the suspension, becoming a spectator who fears that the world will not be chaotic.
More fans responded directly: "If there is a kind, you cancel the whole season!"
Some even called Ji Feng from the air, inviting him to form a new alliance to fill the gap during the shutdown period.
This caused the NBA to panic.
Talking about the negotiating players are also very panic, especially the Heat department led by James, he suddenly discovered at this moment that although he worked very hard, he was still crushed by Ji Feng.
And more importantly, because of various painful negotiating failures~EbookFREE.me~, players began to pin their hopes on Ji Feng. From the number, within 2 days, hundreds of players left messages to Ji Feng and invited him to join. In the negotiation team, Fisher also called, and while complaining, asked if Ji Feng could help them.
At this time, Ji Feng also felt that it was time to stand up and do something.
"The situation should not go on like this, we need a solution." That night, Ji Feng posted a message on social networking sites.
This also makes the fans excited, after so long, is Ji Feng finally going to make a move!
Of course, many fans said sourly that Ji Feng is just a player, what can he do!
However, someone soon reminded them that Ji Feng is not just a player. He does not mention the huge Chinese market behind him and the rich second-generation identity. He is a rich man himself. He was a big man in the Los Angeles real estate company last year. That mansion area has also become the most well-known gathering place for the rich in the United States. His value has soared again and again, not to mention that he also has a player agency under his umbrella and has contracts with more than 20 players. He speaks, in The players, the league and the owner are all very important.
The end of the Jifeng team also marked the official turning point of the suspension.
Ji Feng attended the two negotiations as a representative.
Then there is the number, Stern said that the negotiation has been a big step.
However, despite this, the negotiations are still long. Although everyone has taken a step back, due to the numerous agreements and treaties, each of them needs to be discussed, so the time still drags on for more than a month.
This month, Jifeng no longer manages, and the general direction has been settled. Now it's time to draw up a new contract.
Finally, on December 9th, David Stern held a press conference and announced that the NBA was suspended and officially ended!
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