Chapter 103:

After Gu Shishi communicated with Chen Kexin, he continued to improve his own packaging illustration work.
During the period, she communicated with Liu Zhichao, the director of the new product business team, about the product positioning, the color of the packaging, and the way the trademark text was displayed on the packaging.
"Boss, we may be a super dark horse in the domestic market this year!"
After the factory director Liu finished the meeting and saw the sample map of Gu Shishi, he was excited.
Although Gu Shishi is still not satisfied, he decided to fine-tune the soft skin of the lady and the clear style of the eyebrows.
But Director Liu feels that it is already very good.

I received a batch of feedback from the black box experiment yesterday, and 90% of the testers felt that our products were the best. In the same period of the sample, even more than a few European and American brands.


After three days of trial, 70% of people can accept product pricing of 300-500 yuan.

Gu Shiji nodded.
500 yuan 100ml, not counting the product price of the lady level.
But the level of the woman is like this, 70% of the people must not accept the high price, the price of this questionnaire is already a surprise.

The data is very good. We have already considered launching this new product in the Double 12. At the same time, we have settled in the department store counters, and the coverage rate is initially considered at 15%.

Double eleven is too late.
"Do we have advertising arrangements?"
Liu Zhichao nodded immediately. "Tomorrow's final package will be finalized. The marketing poster will be gradually updated next week. In November, the subway station with the most people and the big screen will be launched."
Gu Shishi adjusted the color with a brush. "The marketing can't see the effect for a while. Let's look at the first wave of sales. I don't know much, and I have trouble with the factory manager."
Liu Zhichao was so flattered, "Where is my job! I must do it with my colleagues in the marketing department."
There are talents and recipes, and the boss is still so modest.
But Gu Shishi really doesn't understand.
If you don't understand, you don't mean to touch your feet, so you don't have to be more and more busy.
"Yes, there is a problem, let's communicate again~"
Liu Zhichao promised to come down.
But when I hang up the phone, Gu Shishi feels that the pressure is coming.
Originally, she still felt that this skin care product was just an add-on industry. Of course, making money is good, and not making it is all right.
Better mentality.
But now, she is not quite right.
This is what Daxie sent her.
At that time, I spent 30 million to buy the company... The loss does not deduct the value of life, but it is still the money to buckle up!
Double twelve... In case of a loss?
In case of marketing advertising fees, can't you earn it?
Isn't she pulling her back?
Gu Shishi suddenly became nervous.
On the spot, take the cover sheets of the previous drafts and take them out for a closer inspection.
Before she went to dinner, she thought about it.
Finally, I still ran to the door of the study.
Carefully sneak out from the crack in the door, squatting inside.
Huo Shun just approved a contract, set aside, and was preparing to deal with the next one, and found the shadow outside the door.
"Who?"
Since his marriage, his study has often been partially covered with wooden doors and will not be closed.
For someone to come in from time to time.
But some people rarely come.
"……it's me."
I didn't expect to be discovered so soon.
Gu Shishi bit his lip and was embarrassed to find a small face and a thick smile.
Soon, I took out a silver plate behind me.
"You are hungry? Would you like some cookies?"
Obviously it is her favorite food.
Huo Shishen did not show her face, but she wanted to laugh.
"Not hungry."
Gu Shishi: "...!"
The lines behind it are all stuck.
Huo Shishen only felt better laughing, but she licked her lips and did not speak.
Gu Shishi’s first plan failed.
But after thinking about it, I decided to be cheeky.
"Then you are busy now?"
Horsing picked up her eyebrows.
He didn't have to talk, and Gu Shiji saw a stack of documents and laptops piled up on his desk.
She couldn't help but swear. "Then I will come back later."
Hossein hooked the corner of his mouth and pushed the document at the side of the hand.
"not busy right now."
Gu Shishi blinked in a second, and she quickly handed the biscuit to him.
Eating a short mouth.
Take people short.
"I just have a small request."
Gu Shishi put the dish down, it is better than the little finger.

Listening to Chu Chu said that she has been listening to your special business management lectures recently.

Horscher raised his eyes and barely took over the cookies he thought were sweet.
"I want to listen too."
When Gu Shishi saw that he had taken the food he had fed, he was relieved.
Looking at him with an eye.
"It won't give you any trouble."
His wife, go to the lectures of his subordinates?
Horsie blinked.
"It is the name of Meng, a little handsome, looks like a supermodel."
Gu Shishi thought he had forgotten and was busy adding two sentences.
"The Chu said that he is very patient, speaks carefully, and gives her a question."
Very handsome?
Supermodel?
Horshy's thin lips pumped.
He did not know his special help and got this evaluation.
Should I transfer this person to the branch to do business?
"Can I go tomorrow?"
Gu Shishi feels that time is tight, and he is now learning management, which may be too late.
"No."
Huo Shou does not have to think.
Directly refused locally.
Master Gu suddenly lost his expression and looked at him with dismay.
Huo Shou closed the laptop in front of him.
With both hands on the chest, the wide shoulder rests on the back of the chair behind him.
"Learning management, don't waste your time painting?"
That day, she operated a studio, and all the old people of the Ink Association sighed and wasted.
Gu Shishi took a drowning eye, and then he shook his head. "I practice every day. Basically, in addition to practice, what I need to create is to experience life. Learn, observe different things and people, see anything new, It may be some material for the future."
To the top of the technique, it is necessary to wait for the artist's content, way of thinking, quality of inspiration, and keep up with the height of the technique.
The opposite is also true. If the content reaches the top, it is necessary to wait for the technique to mature.
Only one of them is perfect, it is not enough.
But no one can say that it is a shortcut to do which one first.
"Distracting attention, you may take some detours. It will take more time in the future to reach a certain height, but waste will not."
Hossie nodded. "What do you want to hear?"
He buckled and buckled the table.

The market analysis of skin care products, the marketing methods corresponding to different positioning, the industry development trend in the next five years?

As soon as he was a teacher, he quickly nodded ecstatically.
"Listen!"
Oh, it’s really like her!
Too much understanding of her needs!
"Wait for me for a minute, I will take a small notebook and write down~"
When Gu Shishi stood up, he rushed back to his room.
At the bottom of the eyes of Horscher, a softness suddenly appeared.

This is the time to make up the class, and the same is true on the other side.
Gu Wushuang naturally does not know how to operate.
For the past two decades, she has lived as a rich lady.
Marrying Huo Wencheng is her goal in adulthood.
Therefore, her efforts are placed on everyone's excellent instruments, flower arrangements, aromatherapy, and even various etiquette courses.
Of course, for skin care and beauty, she also knows a lot of things inside.
However, the home and the brand are just as common as their names.
Before Gu Jiangxin did not make a home, the positioning of this skin care product was the low-end household goods.
No matter who's housewife can afford it, as long as it costs a little money, it can be pampered after exhausting housework.
This is its earliest marketing concept.
This means that, like all national brands, home and its products are very cheap.
Therefore, Gu Wushuang's family has a lot of bottles and cans, but she is also very proficient in skin care, but she really does not understand the way home and such civilian supplies.
"Miss Gu, will you participate in this month's strategy?"
The home and the current general manager, call in person.
"Well, yes."
Gu Wushuang is a high-caliber student at the Vienna Conservatory of Music.
Although I don't understand, at least she still has Huo Wencheng who knows how to manage.
With the help of Huo Wencheng, she also basically read the company information and financial report.
Earning 20 million yuan a year.
Gu Wushuang never became a master, but now I think that this number is much lower than she expected.
"Cheng brother, it seems that the situation is not very good?"
Huo Wencheng is more than she knows.
"In the skin care market, the living space of domestic products is gradually getting smaller. If you want to develop for a long time, you need to constantly introduce new formulas and spread the marketing. So in recent years, the cost of research and development and promotion has been great.

"In addition to positioning the low-end market itself, small profits but quick turnover, profit margins are not as big as luxury brands."
Gu Wushuang listened, and he gritted his teeth.
She had only wanted to take the benefits in her hand and grab a piece of cake, lest her a foster daughter be deported by Gu Jiangxin.
But now, she only knows that this cake that is hard to win is not the imaginary diamond money tree!
At most it's just a gold plated!
For a moment, she could not help but be annoyed.
Her share is only 49%, which is equivalent to half of home and profit, which is 10 million a year.
And when she went abroad for surgery, it took more than three million to add together.
This has used one-third of the company's full-year profits!
Gu Wushuang’s calculations made him feel bored.
Too little, less than she thought!
In the past, there was Gu Jiangxin's family. She and Zhang Wen were two women. Every year, the cost of a beauty salon, a yoga studio, and a holiday trip is nearly one million.
Coupled with their wear and tear, at least the luxury level. Just a brand new product in a single quarter, two million can not fight!
Such an expense, how can such a company support?
"Double, don't be afraid. The first time you go to the company for a meeting, you won't ask for your opinion. If you don't understand, just write down and ask me, you can keep silent on the spot."
"And, I am afraid that the bosses have not used many skin care products that you have used, and you have no experience in beauty."
Huo Wencheng did not know what Gu’s heart was in.
If he knows, he will be ridiculous.
Looking at the strength of a company, it is not only a net profit.
It can be said that those who know how to do it will not look at the net profit.
It is not necessarily a good thing to retain a lot of profits. In order to open up new markets, the company must invest the corresponding costs.
Everyone does business, not to make more money on the books, but to occupy the market, drag their opponents, and grab the flesh of others.
Reluctant children, can not set wolves!
These net profits, in the eyes of Gu Wushuang are all the money to buy bags and clothes... Huo Wencheng I am afraid I can't think of anything!
He did not know, and there was no way to enlighten him.
In the second half of the date, Gu Wushuang appeared to be languid.
He thought it was tired, "Send you home to rest?"
He was also taken care of by Huo Mu, and there were access control every day when he went out and went home.
Now every time I see an excuse to see a partner, I can sneak out a date.
"Auntie is okay these days?"
Before leaving, Huo Wencheng expressed his concern for the future mother-in-law.
The author has something to say: Thanks to the little angel who gave me the overlord ticket or irrigation nutrient solution.
Thanks to the little angel who cast [land mine]: the law of law, one 昕;
Thanks to the little angel of irrigation [nutrition solution]:
13 bottles of cherries; still water, sunny day. 10 bottles of good; 6 bottles of small flowers; 5 bottles of Guanshan month; dream of 2 bottles; 1 bottle of the past, love to eat;
Thank you very much for your support, I will continue to work hard!