Chapter 107: Product experiment

的 The fruit acid bacteria mentioned by Uncle Suit can be extracted from a variety of fruits.
Adding this formula of fruit acid bacteria, one purpose is that it can neutralize and absorb some of the fine particles and sediments of active fish oil and mineral water that are good for the human body.
另一个 Another purpose is to improve the sense of smell and taste, and at the same time, make the drink more crystal clear, giving people a good visual effect.
In addition, blending with the ingredients of super sodium due to the enzyme crystal melting solution can ensure that the beneficial ingredients in the drink are multiplied, expelling the latent virus flora, stimulating and promoting cell vitality, and achieving its effect on human health. Come out for maximum effect.
With super proton sodium enzyme, what kind of vitamin ABCDE, what trace elements and the like are simply weak, he can adaptively adjust proton conversion according to the function of human organs, and supplement a variety of nutrients required by the human body.
At the same time, he can stimulate the vitality of the human body and provide biological energy, while stimulating the vitality of neuronal cells and enhancing the comfort of the human body when involved in this beneficial ingredient, including the comfort of taste buds, nasal membranes, and retina degree.
This factory put into production the first batch of trial-produced samples, although there is a slight problem in taste, but it has not been affected in other ways.
Although the black technology of Uncle Suit has been tested, any defects can be quickly found and found a solution, but the factory still has an inspection department.
Their function is to organize various test results analysis reports. In addition to applying for various domestic approval procedures, they are also prepared for beverage companies to apply for some classifications of quality, health, environmental protection, functional health care, etc. in order to open the international market in the future. Certification of international standards.
This time, after the uncle in the suit found the problem affecting the taste, and reduced the proportion of fruit acid bacteria in the formula process, the second round of sample solution was trial-produced soon.
这样 After this solution was brought to the sterile test room, Yu Dacheng took the lead to take a little, or the same method, first to observe, after smelling it, took a sip to test the taste.
这次 And this time, Yu Dacheng's expression changed, and it seemed to be very happy.
He took a sip that seemed to be unpleasant, took another sip, and finally drank that half a glass, which seemed very enjoyable.
Yu Xiaohu saw that his father was only concerned about enjoyment and forgot to report the results, so he also went to take a bit and came to observe it first. Seeing that the color of the liquid was very beautiful, like a brilliant crystal, exuding a moving Transparent and shiny, people will suddenly feel that the drink is hygienic, clean, and safe to drink.
And when it smells, a fresh and natural fruity fragrance will feel in the nasal cavity, which makes people feel that they are in front of the flower orchard with clean air, which makes the sense of smell enjoy a lot. Just smelling the smell, It was intoxicating.
Affected by the comfort of vision and smell, Yu Xiaohu couldn't help but take a sip. The mouth feels very good after entering the mouth. It can give the oral taste buds a very smooth and refreshing enjoyment. After swallowing, there is a special sweet and refreshing taste. That's not brought by sugar, in fact, the drink does not contain sugar.
At the same time, after the drink enters the abdomen, it will produce a slight cooling sensation, which makes people in this hot weather seem to cool down physically and mentally.
In order to further test some of the experiences with obvious signs brought by this drink, Yu Xiaohu went into a refrigerated room for a while, and when the whole body felt cold, he took another sip, and felt a warm current in the body, which was very comfortable .
Of course, just after identifying these experiences with obvious functional signs, this also means that this product has been successful.
As for the more subtle feelings and changes brought about by this functional health drink, this is also a matter of discussion, and different people's constitutions will reflect different characteristics.
After Yu Xiaohu got out of the refrigerated room, he saw Xiang Shaoyu also wearing sterile work clothes and entered the inspection room. He gave a copy of the information in his hand to the uncle in the suit and asked Yu Dacheng: "What's the test result? kind?"
Yu Dacheng seemed a little excited and excited, saying: "After the second round of blending and modification, this drink is now perfect. He has shown a very unique comfort in terms of vision, smell, taste, and entry into the body. It makes people feel that drinking this drink is a wonderful treat, it's just great! "
After Xiang Shaoyu heard the words, he couldn't wait to take a small glass of sample solution and smelled it. After trying to take a sip, his eyes became bright and praised: "It's so wonderful, even my usual taste is picky People who do n’t like drinks very much ca n’t help but love it when they taste this drink, not to mention others. It seems that our product is really successful!

After scanning the information brought by Xiang Shaoyu, the uncle in the suit gave it directly to Yu Xiaohu.
Yu Xiaohu read the plan on the information, which is a complete set of sales and promotion planning customized for this super beverage, and the positioning of the consumer groups is also very clear and very perfect.
However, in the recommended reference price provided later, considering a series of costs such as product production, packaging, and distribution, as well as the company's profit margin, Xiang Shaoyu referred to the prices of domestic top beverage brands and customized one he thought was more appropriate. The market retail price is 220 yuan for 15 yuan and 450 ml for 25 yuan. For super enzyme technology, this is simply the price of cabbage.
You do n’t see the so-called sports drinks that NBA basketball players usually drink. A special bottle is worth about US $ 40, which is incomparable to this super drink with super protonase.
Regarding the price proposed by Xiang Shaoyu, Yu Buhu was very dissatisfied, and he directly said: "Mr. Xiang, since the group targeted by your plan is a mid-to-high-end consumer group, I am in favor of it. To drink or to give gifts, but the price you provide is only for the cost and profit of the traditional health drink industry, and you have overlooked one of the most important issues! "
Xiang Shaoyu saw that Yu Xiaohu was dissatisfied with this price positioning. After thinking about it, he understood what the problem was. He said: "I'm sorry, I only considered the market share and the affordability of the consumer group. I really ignored the high cost of cutting-edge technology research and development. Cost and the comfort and special effects he brings.
However, I am not very clear about the cost of technological research and development. Then Mo Dong and Yu Dong are relatively clear in this regard. What kind of reference price do they think is appropriate? "
Yu Xiaohu thought about it. This is a product created by one-star low-level biotechnology in the base island. The target audience is also a mid-to-high-end consumer group, which is simply incomparable with ordinary functional vitamin health drinks.
Therefore, Yu Xiaohu finally looked up and said, "Let ’s upgrade the packaging of the product by a few more grades, so that this super drink can be attracted attention no matter where it is placed on the shelf of expensive drinks, especially the super drink The color of the drink is reflected.
In the production process, the market is first opened for the domestic market, and the channels are expanded. The price is determined according to the content of the super protonase crystal melting solution. If it is aimed at the mid-to-high-end consumer groups, the market retail reference price, a bottle of 220ML sells 99 RMB, 450ML for 180 yuan.
If we can expand our products to the European and American markets ~ EbookFREE.me ~, then in the production process, we can appropriately increase the content of the superprotonase. It is no problem to sell him $ 100 per bottle! "
Hearing Yu Xiaohu's quotation, Xiang Shaoyu was thinking about the corresponding feasibility of promoting sales strategies.
Suck!
When Yu Dacheng heard it, he took a deep breath and was shocked. He said, "Will anyone buy this expensive drink? What if I can't sell it?"
After hearing this, Xiang Shaoyu laughed: "Mr. Yu is assured that under the premise of ensuring the quality of the product, we can customize a corresponding feasible promotion strategy. This price is for the rich. Once they experience this, After the powerful function of the product, it will become a loyal consumer group, and it is the general high-paid white-collar class. When occasionally consuming, this price is actually acceptable! "
However, Yu Dacheng was a bit worried. "In this product, except for the cost of the super-protonase crystal melting solution of the top technological achievements, the cost of production of other materials and processes is easy to calculate. I am afraid that Sometimes some opponents will come to trouble! "
After listening to Dad's words, Yu Yuhu was helpless. It seems that some of his ideas are still conservative.
But Xiang Shaoyu explained with a smile: "Lao Yu, don't worry about these. Our products are positioned in the high-end group and follow the line of luxury brands. There is not much conflict with those beverage products targeted at the general mass consumer group. As long as you guarantee the high standard quality and strict production process of the product, you will leave it to me to plan and implement it! "