Chapter 109: Hot sales

Some people say that in this world, the rich have the best money, but it is also the hardest to make.
This sentence makes perfect sense.
Wealthy people have a certain accumulation of wealth. No matter what kind of consumer products, in their eyes, they can bring a comfortable experience, bring wonderful enjoyment, and bring high-quality services. Often, they are willing to spend a lot of money on this consumer product.
Recently, a super functional healthy biological drink in Chinese that has not been on the market but has become popular in the wealthy circle and has been warmed up, and the English name is Supersoftdrinks, has won this circle in one fell swoop. The expectations and favors of most people.
普通 For ordinary people, this seems to be an incredible thing. It is just a new type of biological beverage. What's so special.
But for some businessmen who have a keen sense of smell, they have discovered the business opportunities contained in it. After all, the rich are the main force in the high-end consumer goods market in this social group, and they are also the vane of fashion and trends.
For a consumer drink that can form beer in the rich circle and start to form a brand's popularity, the potential customer market and profit value that it can bring will be unimaginable.
In the last few days, the threshold of the base island company has almost been broken by some dealers who see the potential business opportunities of Supersoftdrinks.
Only these businessmen came to negotiate and did not get any actual results.
Although many people want to do this business and want to cooperate with the base island company, but some people came with hope in the base island's customized price for this Supersoftdrinks drink, but returned with disappointment.
Because the market retail price of Supersoftdrinks 220ML is 99 yuan per bottle, 450ML is as high as 180 yuan. For ordinary dealers, even if the base island company gives them the profit margin of the ex-factory price, they cannot afford it too. Large purchases.
This means that it is difficult for them to sell this product without the support of channels and high-end customer groups.
However, there are some large groups of customers who target all consumers, and have reached an intent with the base island company on the cooperation of selling this product.
And these merchants are some of the more famous super chain supermarkets and trading companies in South Island. They have strong channel relationships and product sales promotion capabilities, and they have the ability to spread their products to several important provinces across the country.
At present, the base island company does not have the ability to produce and sell itself and to promote the country. Cooperation with these large businesses is undoubtedly the best choice.
Therefore, the base island company gave these companies a lot of preferential treatment to come forward to discuss cooperation, a bottle of 220ML 'super drink' gave them a price of 69 yuan, 450 ml of 150 yuan, regardless of distribution, or agents, they also There will be a lot of profit distribution.
Uh ...
However, no one thought of what kind of impact that Supersoftdrinks would have on the entire South Island market.
During the 11th holiday, several major dealers did not launch a joint advertising and promotion plan with the base island company. After Supersoftdrinks quietly entered the major high-end retail markets, the shelves of the major operators were only three days later. Cleaned up.
Especially to those salesmen who are stunned, those rich people who come to shop don't seem to care about the high price of Supersoftdrinks. When they buy, they are buying a few boxes at a time, even dozens of boxes at a time.
You must know that there are 6 bottles of 220ML in Supersoftdrinks' exquisite packaging box, each retail price is 99 yuan, then a box is 590 yuan, these rich people buy a dozen boxes at a time, the price is tens of thousands.
Of course, after a simple market survey, these products are mainly consumer behaviors brought by the wealthy groups who have been used in South Island and are familiar with the Supersoftdrinks brand.
In addition, there are some people who are affected by the rich in the circle and also come to buy some people who try it, otherwise they will be laughed out and can't keep up with the trend.
In addition to these rich people, there are also a small number of high-paid white-collar workers who will be curious and follow the trend of the rich to spend one hundred yuan to buy a small bottle and try it back.
Results In this trial, Supersoftdrinks's super functional experience and excellent taste enjoyment made these people quickly become the first loyal consumers of Supersoftdrinks.
After all, Supersoftdrinks is a new product transformed from cutting-edge biotechnology achievements. His powerful health performance experience and excellent taste enjoyment can adapt to the vast majority of groups. Even those who have an appetite, they will gradually fall in love after experience. .
Especially for the rich second-generation youth groups, the pursuit of Supersoftdrinks is even more crazy. In some aristocratic schools, teenagers go to school with a bottle every day. If you do n’t drink, you will be out.
They have almost used this Supersoftdrinks as usual drinking water, and the more they drink, the more they become more energetic, their bodies become healthier and stronger, and some minor illnesses and pains disappear.
The rich fathers and rich mothers didn't take it seriously, but gradually found this phenomenon, they became more enthusiastic about the product, and even promoted it in the circle and introduced it to relatives and friends.
Therefore, Supersoftdrinks quickly became popular on the South Island at a crazy speed, and began to radiate towards Nanjiang Province and the surrounding provinces.
However, in addition to the sales of these physical stores, the base island company also launched an online sales business under the planning of Xiang Shaoyu.
Especially this online sales is a little cheaper than the physical storefront, but it still can't resist the enthusiasm of the rich people who like to live at home on the South Island to conduct online shopping.
Not only that, the sales on the Internet will also spread to other provinces and regions as the word-of-mouth crowd established by Supersoftdrinks continues to spread.
Moreover, during this holiday, a South Island merchant who cooperated with the base island company was trying to see the market response after the goods were brought to Beijing.
As a result, what they did not expect is that Beijing is the center of the entire country, and the rich population there is many times larger than that of South Island. When this Supersoftdrinks product entered the Beijing market, it was added to the South Island Regal Circle. Good word of mouth spread, this product quickly became popular in the Beijing area, and continued to radiate outward.
On the seven days of the 11th holiday, the sales department of the base island company conducted statistics.
In just seven days, the base island company did not conduct national advertising and sales promotion activities, and there were 1.25 million bottles of Supersoftdrinks sold, and the total sales reached 100 million RMB. Already.
In just these seven days, a few merchants who cooperated with the base island company have made a lot of manganese. Under the stimulation of profits, several major merchants have increased their production orders again, and they have also begun to spread to key cities across the country. goods.
Twenty-five months later, the base island company counted Supersoftdrinks' total sales at 220 million RMB.
在 At this time, other merchants on the South Island who had given up their cooperation with the base island company now see that others are making a lot of money, and their intestines are regretful.
Now even if they want to compete for the agency rights in the South Island region, it is too late, they can only look at other cities where Supersoftdrinks have not yet entered.
However, at this time, after seeing this business opportunity, large businesses in other provinces also gradually participated in negotiations and cooperation with base islands, and a new round of competition for regional sales general agents began.
Finally, under the new round of negotiations, the agency rights of the southern provinces were divided by six merchants, while the agency rights of the northern provinces were divided by nine merchants.
In addition to the four merchants who reached cooperation with the base island company during the first round of negotiations, a total of 19 merchants across the country will officially allow Supersoftdrinks to gradually enter major cities across the country.
A month later, the reputation and popularity of Supersoftdrinks began to heat up across the country. After experience, it was found that the audience preference groups of Supersoftdrinks began to focus more and more on the youth and the elderly, and they were most favored by consumers in these two groups.
人 No one can imagine ~ EbookFREE.me ~ What kind of product is this, and how could it have such a powerful influence on expansion?
In the absence of large-scale advertising and promotion, without experiencing hard and excellent market channels, and just relying on the reputation of the rich in the fermentation circle, this Supersoftdrinks product quickly appeared in the national focus in a short period of time. Above the shelves of urban high-end beverage products.
At that high price, people are still rushing to buy, and the agents and dealers are crazy to take the initiative to get more agency rights, which is obviously a bit unreasonable.
This phenomenon has also attracted the attention of some sociologists and some so-called experts.
They want to figure out where this thing called 'super drink' is attracting people's desire to buy it crazy.
At the same time, because the influence of this Supersoftdrinks has begun to spread to a large group of consumers such as teenagers, the elderly, and young children, some related networks and news media have also indirectly reported the phenomenon brought about by this strange drink.
Of course, there are naturally some people who can't get used to the hot sales scene of Supersoftdrinks. They will be jealous of the huge profits earned by the base island company. They will post some comments that discredit Supersoftdrinks on the Internet and the media.
Even, what was unexpected was that in a short period of time, counterfeit fake products of Supersoftdrinks even started to appear on the shelves of some second- and third-tier cities and sold at low prices.