Vol 3 Chapter 376: Sneaker contract

　　 There were only four endorsements that everyone accepted. To be precise, only three were set. What hasn't been decided is the endorsement of sneakers. For an athlete, especially an NBA player, the shoe contract is a very important choice.
　　 At the beginning, Anluo, like everyone thought, thought that only the superstars of the NBA are eligible to sign the shoe contract. Just like James, Durant, etc. But after entering the NBA, I discovered that this was just a misunderstanding. It is true that there are only a dozen players with their own signature shoes in the entire NBA. Of course, this does not include some niche brands in each country. But in fact, all players who can gain a foothold in the NBA are almost always connected with a certain sneaker brand. This is equivalent to an invisible welfare for every player. Of course, it is also related to the player's ability, playing style and influence.
　　 The most inferior and most common is the "merch" contract, which is the equipment contract. This type of contract is for players who have little chance to play on the bench. In the eyes of those businesses, these players are not without help in building the overall brand recognition and presence. Therefore, the brand will sign a short-term contract with these players to provide them with game equipment worth 5000-10000 dollars. This is a great benefit for a large number of players, after all, for their already meagre salary, these are also considered real money. What's more, this is also an opportunity to establish friendship with the brand. With the help of these equipment, some players have made a name for themselves, and it is easier for them to rise from this equipment contract stage to the stage where they can actually earn cash.
　　 In addition to the equipment contract similar to the minimum guarantee, most players in the league hold a cash contract. These players can earn a sum of money in addition to salary. Of course, there is a big gap in the amount of cash players can get from this shoe contract. Generally speaking, a rookie round brand signs a sneaker contract of about 3-4 years. The specific amount depends on the potential and influence of the player.
　　 After being selected by the Thunder in the summer of 2016, Anlo received a shoe contract from Adidas. The quotation at the time was $2 million in 5 years. An average annual shoe contract of $400,000 is not high for a rookie in the lottery zone, but it is not a lot. Of course, with the 14-year top pick Andrew Wiggins and Adidas signed a 5-year 11 million endorsement contract, it is far from it. It can't be compared with James!
　　 Of course, An Luo did not sign at the time. The price is not a big issue, the life span is really long. Coupled with the resolute attitude of the other party, An Luo gave up. Looking at it now, this decision is very wise. Although it has been less profitable for two years, at Anluo's current price, the remaining three years can earn a lot of 2 million. Just like An Luo sees these sneaker contracts now. Each one is much higher than Wiggins’ contract.
　　 However, ordinary cash contracts are not what An Luo and his agent team expected. As an All-Star player, and an All-Star player who won a championship at the age of 20, Anlo deserves a player-only shoe contract anyway. Such a contract, in addition to the higher amount, can also get their customized sneaker model, and their unique mark or logo will be added to the sneaker. Players such as Griffin, Cousins, Butler, and Lowry signed such contracts.
　　 However, there is a level of sneaker contract above this. Those are the signature sneakers belonging only to the brightest star on the court. It is also the ideal choice for An Luo and his agent team. This type of contract represents the highest contract amount and the most realistic design. For all athletes with signature sneakers, the top designers of the brand will ensure that the sneakers are made according to the players' special requirements. The special requirements here also include the player's own story and personalization.
　　 Of course, such a contract is far more complicated than an ordinary shoe contract. There will be many restrictions and incentives. There are certain requirements for the number of appearances, performance and shoe sales of players in each season. If you do not meet the requirements, you will probably lose a lot of money. But even so, such contracts are far more profitable than cash contracts. For example, Westbrook, in the season when he won the MVP of the regular season, he received a reward worth millions of dollars. Moreover, the players will also have stable sales dividends. This value is generally around 5%. You know, this is not a small number. Take James as an example. In 2015, his sneaker sales were 340 million U.S. dollars, and his dividends were as high as 17 million U.S. dollars. In this league, there are not many players with an annual salary of $17 million~EbookFREE.me~!
　　 There are very few players in the league who have signature sneakers. Such as Nike's James, Kobe, Durant and Irving, Jordan's Paul, Westbrook and Anthony, Adidas's Ross and Lillard and Under Armour's Curry. Here, except for the signature sneakers designed by Nike for the rookie James in 2003, everyone else started with the player's exclusive sneakers, and through continuous efforts, they finally have their own signature sneakers.
　　 Therefore, it is basically impossible to win such a signed contract for An Luo. At least, with An Luo's current ability and status, he couldn't meet this standard. However, nothing is absolute. There is also a simpler way. Just like Klay Thompson, Wade, and Tony Parker, they signed with brands other than these giants. Whether it is Anta, Li Ning or Peak, it is a good choice.
　　 This time, in the sneaker contract brought by Zhang Mingji, there are quotations from these three companies. These three companies are as if they have been negotiated. Each of the contract prices is much higher than those of the giants in the United States, but the years are also much longer. Anta’s 10-year US$70 million, Li Ning’s 8-year US$60 million, and Peak’s 7-year US$50 million. And none of those companies in the United States has more than 5 million a year. The other terms are similar, and the dividend is also 5%.
　　 As a player who has only played for two years, such a contract is indeed a bit exaggerated. But for an All-Star player who averaged 27 points per game, it was pretty average. After all, last year Klay Thompson and Anta signed a 10-year $80 million contract! So everyone feels that it is necessary to take time to negotiate with these companies again.