Chapter 541: advertising

With the current influence of the Umbrella Company, it is enough to let people know about this new car.
Coupled with the fact that their company has enough money to advertise, there is no fear that no one will know this.
As long as the effect of honest publicity will not be bad, why use risky means?
As the CEO of the company, Zhang Manlin will of course choose a safe method. It's not that she didn't have enough risky spirit, just after Zhang Manlin's position.
She must first consider stable development, and then consider the issue of effect.
This is a matter of status, and the things that she and Jiang Cheng have to consider are completely different.
Zhang Manlin's identity prevents her from taking risks, so she doesn't agree with Jiang Cheng's ideas.
Don't worry, as long as the operation is careful, it won't cause any adverse effects, and don't you think it's fun to do this? First raise everyone's interest, and finally give them a big surprise.
Jiang Cheng still insisted on his own ideas, and wanted to use this special propaganda method.
He was born to be an adventurous person, otherwise he would not personally drive the Iron Man brick armor last time to perform a special mission in the South China Sea.
For Jiang Cheng, whether it is scientific research or other challenges, all are things that excite him.
Too plain life is not what he wants, and only with enough stimulation can he be more engaged.
Although Jiang Cheng wanted to take the risk very much, Zhang Manlin still didn't want to stay in danger.
So she said to Ruojiang Cheng: "But if we promote this way, everyone's expectations will be raised to the highest. If our products do not meet everyone's expectations, everyone will be disappointed in our new car.
Zhang Manlin also pointed out her concerns, that is, a question of expected value. When people find that the expectations are too high, it is not a good thing.
If they arouse all the interest, and mobilize them all.
In the end, if people's expectations are disappointed, they will be criticized a lot.
This is a problem of excessive expectations, and it is easy to mess things up.
This problem can be explained with a very simple thing. We can use sports to compare this problem.
Take table tennis, the Yan family's best sport, as well as the national football.
Table tennis can be said to be the strongest event of the Yan family, and people have the highest expectations for the Yan family's table tennis.
If table tennis fails to win the championship, it is a complete failure. People have adjusted the expectations of table tennis to the highest level. As long as they are not champions, they cannot meet everyone's requirements. As for the national football team of the Yan family, that is another extreme example.
Everyone has no expectations for the national football team, and does not expect any results from them.
But if the national football team can achieve some small results, such as entering the main match of the World Cup.
Even if the national football team is eliminated immediately after entering the World Cup, everyone can be satisfied.
At that time, you might still praise the national football team for doing a good job, even able to play in the World Cup.
This is the difference brought about by different expectations. As long as one project does not win the championship, it is a failure, and the other project is satisfied as long as the World Cup is played.
In this way, everyone can understand Zhang Manlin's concern. This is a very real problem.
After Jiang Cheng heard Zhang Manlin’s concerns, he did not dispel his thoughts.
"Don't worry, don't you worry about our company's products?
No matter how high everyone's expectations are, we can make everyone full of expectations. Jiang Cheng does not worry because he has enough confidence in his products.
He believes that this new car produced by his company will surely meet everyone's expectations.
But..." Zhang Manlin saw that Jiang Cheng still didn't give up and wanted to continue to persuade him
But before she finished her words, Jiang Cheng interrupted her.
Okay, that’s all for the promotion. If you don’t worry about it, I’ll do it myself at that time. I will host the launch of the new car, so that there will be no problems.
Jiang Cheng finally used the power of his boss to force the final plan.
Zhang Manlin saw that Jiang Cheng was ready to go out on her own, and she didn't worry about anything anymore.
Jiang Cheng's popularity, Zhang Manlin, is still very clear, and there will be no problems with him.
Isn’t the Magic City going to hold an auto show recently? The new car launch conference will be reported there. Then I will personally go to the auto show Yichao to introduce our new car to everyone.
Jiang Cheng was willing to go out this time, ready to personally do the propaganda work.
The reason why Jiang Cheng did so hard this time was to completely start the name of the new car.
And with such a fun way of publicity, Jiang Cheng also wants to participate by himself
Such a special propaganda method can't be used frequently, if I miss this time, I don't know when to wait.
In the end, Cosmos Umbrella Company set the time for the new car launch event, which will be held at the next international auto show.
This auto show of Modu is a good time for publicity. This auto show is a large international auto show.
At that time, many vehicle brands will be unveiled at the auto show, and basically the world's well-known car brands will participate.
Many luxury cars that you never see at all will appear at the auto show at that time, and they will definitely attract everyone's attention.
Generally speaking, at this kind of auto show, many car brands will release new cars, which can be said to be a feast for car lovers.
Jiang Cheng chose a very good time for the launch of the new car on this occasion.
The most important thing is that there are still many car models on the auto show. You can feast your eyes at that time. This is the "key point" of each auto show.
Jiang Cheng and Zhang Manlin discussed for a while and finally decided on all the propaganda plans.
After the plan is finalized, it will be Zhang Manlin's business. The boss Jiang Cheng doesn't need to do anything personally, as long as he shows up at the auto show.
After deciding on the propaganda strategy, the Universe Umbrella Company quickly began the propaganda work, and the entire propaganda department began to operate.
Under the full operation of the Universe Umbrella Company, many people know that the Universe Umbrella Company has released a new car.
The Universe Umbrella Company has also invested a lot of money and advertised in many places.
The advertisement has achieved an overwhelming effect, basically allowing everyone to see the advertisement.
The content of this advertisement is quite special. The above only introduces a new car launched by Universe Umbrella, but there is no introduction to this new car.
The vehicle on the whole picture is a vague black shadow, it is impossible to clean the shape of the car at all.
Not only can you not see the shape of the car, but you also don't know the data of this car.
Universe Umbrella Company seems to be deliberately hiding it from everyone, just telling everyone that they are going to sell a new car. I am sorry for not telling you what the specific vehicle looks like.
All information on the new car is confidential, and no information is revealed at all.
There is no surprise to everyone when the Umbrella Company enters the automotive field.
A few months ago, it was reported that the Universe Umbrella Company had acquired a large automobile manufacturing company.
At that time, everyone knew that the Universe Umbrella Company was preparing to enter the automotive field.