Chapter 373: Advertising film war!

James is now 22 years old, and he is full of youthful energy. If he has seen him in his 30s, he still looks very young.
For the leaps and bounds caused by Sun Zhuo, James, as a spokesperson for Nike, will naturally not be indifferent. He must have responded by advertising, even if his James 4th generation basketball shoes have already been promoted.
However, he did not want to follow the trend to play the most popular Leap series. He has new ideas. This is not surprising. James has always been very brainy, but he accused Sun Zhuo and Kobe of doing wrong, and the agents around him are very puzzled. .
Obviously a very successful commercial, why is it wrong? Where is wrong?
"The market only needs a leap series, just like the NBA only needs to have a Michael Jordan, pop music has a Michael Jackson is enough, following them, will never succeed." James smiled confidently, looks like a World-class marketing master.
Lyon Rose nodded: "Playing the Leap Series again, it really does not seem creative, but you just said..."
"Yes, I said they were wrong." James said firmly. "If you drink in a jazz bar and suddenly change to heavy metal music, even if Kirk of Metallica performs "" in front of you in person, do you think this is the right way to do it? ?"
"You mean..." Lyon Rose probably understood what James wanted to say.
James laughed: "Although I don't want to admit it, Sun's determination right this season, "hereamazinghappens", which basically represents the NBA, but Sun used this promo to use music that is not the kind of passionate music like "the", It's pure music, piano music, very sad piano music, sad, quiet, this is the main tone he set this season, but he played an exaggerated leap series in the commercials, he is off topic."
Lyon Rose smiled, and suddenly felt that his agent was not as good as the athlete James. "So, we should shoot a little literary commercial, do you have any ideas?"
James shook his head: "Let professional people plan the copywriting, wait a minute, I suddenly had an idea for the name of the commercial."
"Oh? What's your name?" Lyon Ross just got up and asked excitedly.
"OutofNohere (turned out)." James said.
"Cool! Very cool!" Lyon Ross kept praising.
Who knows, James said: "I was just afraid of Sun using this title, but I came up with it. I don't really like it myself."
"Uh... that's what it is." Lyon Rose didn't expect James to think about the problem from Sun Zhuo's perspective, but this is not to blame James. Sun Zhuo has always aimed at James, and James has responded as expected. The name "outofNohere" does indeed sound more suitable for Sun Zhuo, who just doesn't know where it came from.
As for James, he was famous all over America when he was in high school.
The title suitable for Sun Zhuo was robbed. In terms of advertising ideas, James also wanted to be more comprehensive and more in line with the theme of this season. Sun Zhuo's current situation is in jeopardy!
...
The next two opponents of the Magic are the supersonic team with the super shooter Ray Allen and the Portland Trail Blazers. The morale of the team is currently strong, and these two teams have not been able to hinder the pace of the Magic’s winning streak. The number of wins has reached 15 games.
It was at this time that James also released his commercials. At this time, it was obviously to challenge Sun Zhuo.
"You shouldn't be here."
"You shouldn't believe you can do it."
"You shouldn't pass the ball that often."
"..."
"You shouldn't be here, but you are."
Once the commercial was released, it was also highly praised. Although it did not trigger a series of discussions and imitations like Sun Zhuo, this commercial made people feel more compelling, and the commercial was very quiet. "Everyday" listened together, it was this year's NBA propaganda song, which really fits the theme of this season.
When Sun Zhuo saw this commercial, he was also shocked. The shock came from two aspects. On the one hand, James was surprised to have such an idea. On the other hand, it came from the film itself.
"This commercial is exactly the same as that of James in the previous life. It should have been in 2016. Why did it appear so long in advance?" Sun Zhuo was a little scared, and even doubted that there were other reborns besides him?
The advertising name is the same, and the content theme is similar, but there are some words that are different. Sun Zhuo really wants to know how James made this film. As a reborn, seeing that future things appear so long in advance, mood He can't be calm, and it's only him who can make future things appear in advance.
Sun Zhuo called James's phone.
"Sun, I didn't expect you to call. Congratulations, you have won 15 games in a row. We will meet again soon. Do you want to maintain the winning streak until the day we play?" LeBron James is now talking to Sun Zhuo. There can be no pressure like the previous two years, after all, Sun Zhuo's honor now completely suppresses James.
Sun Zhuo opened the door and said: "I watched your latest commercial "outofNohere", which is great. I really want to know, who planned this copy of the commercial?"
"The name is what I think, the advertising words are them. It is also my idea to make such a commercial. You have already set the tone for this season, but you have forgotten it. Now that I have been robbed of the limelight, can't blame me, haha . "James rarely has a good mood in facing Sun Zhuo. Now everyone says that James’s commercial came out, forcing Grim to improve immediately, beating Sun Zhuo’s leap series.
In fact, like the "outofNohere" commercials, Sun Zhuo wanted to shoot at that time, but at that time, he just beat Arenas and became the league's king. At that time, it was more suitable for shooting leap sports cars. Sun Zhuo was After planning to make high-profile commercials after this, I never expected James to be the first to take the lead.
"How do you think of using this name?" Sun Zhuo asked.
James laughed and said, "Haha, listen to your tone, it seems that you also think of this name, haha, sure enough... No, sorry, I don't know if you will use this name, you can use this name, we all It’s Nike, I don’t mind.

James said something missing, and Sun Zhuo heard it very clearly, thinking secretly: "Oh, it turns out that James thought I would use this name. He did it just to preempt it."
"Thank you, I have already thought of another name. I will shoot the second ad soon. For both of us, this is also a competition, isn't it?" Sun Zhuo knows how the title of the film came from, and is relaxed. A lot.
James was reluctant to admit that he was competing with Sun Zhuo and replied: "It's just commercials. There will be competition in our game in a few days."
"Okay, I can't treat you."
"me too."
Hanging up the phone, Sun Zhuo plans to start shooting the second Nike ad immediately. The previous Leap Sports Car was recorded on a mobile phone in order to create a more authentic and lively atmosphere. Sun Zhuo and his teammates play in the yard. He was photographed by his companions and then posted online.
This time, it will be an official commercial shooting. Sun Zhuo intends to do a bit more like James, but as James once said, imitators often fail to succeed. James has already done this first, Sun Can Zhuo follow along, can it cause a sensation?
Sun Zhuo has this confidence because the status and influence of James is not as good as Sun Zhuo.
James' "outofNohere" commercial is indeed very good, but James himself has too little honor to support those highly compelling advertising words. Since entering the league, James has not had a championship, a regular season MVP, nor is it the league. The scoring leader or assisting leader, individual strength and team strength are suppressed by others.
Unlike in the previous life in 2016, James was full of honor, and any forced advertising words he said were very effective.
Therefore, it doesn't matter if James is preempted.
Besides, Sun Zhuo's next advertising slogan is more than "outofNohere".
That's right, Sun Zhuo is ready to use Jordan's classic 23rd generation ad in advance: "MAYBE"!
...
Orlando, a recording studio.
"Maybe this is my fault."
"Maybe I misled you into thinking that basketball is a breeze."
"Maybe I only let you see the beauty of my double-turn dunk."
"You never understood my sweating in the arena."
"Maybe I let you take it for granted that every time I shoot, it is a fatal blow to the opponent."
"I don't understand that every point requires hard work, and every victory is not at hand."
"Maybe it's my fault that you think basketball is a game of genius."
"Maybe I ruined basketball."
"Or, maybe, you are just looking for excuses for not working hard."
Sun Zhuo had an idea, he went to record first, and then made a video.
Perhaps because he likes Jordan too much, Sun Zhuo thinks that the advertisement "MAYBE" is the coolest and most compelling basketball shoe advertisement he has ever seen.
A great basketball player, with all his glory, let the world worship, but he said that everything is his fault, he makes people think that basketball becomes simple, but this is not the case, he has always said that it is his fault, In the end, there was a turning point suddenly, or, your failure has nothing to do with him, but you are making excuses for yourself, you can’t do it, only complain that God didn’t give you Jordan’s body, but Allen Ivor Sen Mingming also succeeded.
Jordan is arguably the most influential basketball player in the world. After his success, countless people want to be Jordan.
The same is true of Sun Zhuo today. After Sun Zhuo's success, it also affected a very large number of people, especially the Asians. They will feel that they are also yellow men, and they were not raised in the United States. Sun Zhuo can succeed. They Why can't it succeed?
But after three years, the Asians who have been so successful in the NBA are still only Sun Zhuo. Yao Ming is not bad, but he is not at the same level as Sun Zhuo.
Why can't all other Asians have such great success except Sun Zhuo?
Sun Zhuo told them the answer with this commercial because you didn’t work hard enough!
Well, the actual reason is: who left you without a system!
...
After the fifteen-game winning streak, the Magic played the Clippers away in the 16th game, and encountered a lot of trouble. The Magic was very out of shape. The game was 19 points behind. If Sun Zhuo didn't want to end the winning streak, he tried to pull the difference. Back, and finally encouraged the team to hold on, the winning streak was broken by the Clippers, and finally, the Magic one-point victory over the Clippers to get a 16-game winning streak.
But this time was a continuous road trip to the west, and back to back, after finishing the Clippers, the next day, the magic went to Sacramento to fight the king, and happened to meet Mike Bibby and Kevin Martin. This young team can't hold on, and Sun Zhuo didn't force it. Here, they lost their first game of the season and their winning streak was fixed at sixteen games, but this did not affect their record at all. East first.
The longest winning streak in the NBA is 33 games. With the current strength of Sun Zhuo and the strength of the team, it is impossible to break. When Sun Zhuo's various abilities have reached the full level, there will be some good lineups. , Maybe have a chance to challenge.
The first is out of reach, but the second place in the NBA’s longest winning streak was originally a chance to surpass. Now the Rockets’ 22-game winning streak, the Warriors’ 24-game winning streak, and the Heat’s 27-game winning streak haven’t happened yet. The Magic only You need to win 21 wins to become the second in history, but unfortunately eventually fell on a continuous road trip to the west. UU reading www. uukanshu.com
Soon, Sun Zhuo’s second advertisement also came online. Beads with James’ advertisements are in front. Everyone is worried about whether Sun Zhuo’s advertisements can be as sensational as before. It turns out that influence is a terrible thing, Sun Zhuo It has a stronger influence than James, and the quality of the advertisement is higher than that of James. Once the advertisement is broadcast, it is immediately well received. "maybeit'smyfault" has even become a buzzword on the Internet!
No one thought that after the start of the regular season, the major stars actually competed in the commercials, and they all belonged to Nike. This made Adidas and other people feel that they were challenged, and they began to plan new commercials. For Nike and Adidas, this battle cannot be lost.
And when the star commercials were getting worse, Sun Zhuo and LeBron James played for the first time this season.
...
Magic home.
The Cavaliers have come to the scene. This team, Sun Zhuo, did not dare to underestimate, because they are the Eastern Champions of the previous life, 22-year-old James led the team to the finals, and there are no star teammates around, if this is left in The younger players of Nongmei and Zhuanbu don't know what they have to be blown into.
But it is a pity that in this life, if James wants to accomplish such a feat again, he has to ask Sun Zhuo to disagree.
"Welcome to Orlando." Before the game, Sun Zhuo took the initiative to shake hands with James.
To download the latest txt e-book of this book, please click:
This phone reading:
Published book reviews:
In order to facilitate the next reading, you can record this time by clicking "Favorites" below (Chapter 373 Advertising Film Wars!) Read the record, you can see it next time you open the bookshelf! Please recommend this book to your friends (QQ, blog, WeChat, etc.), thank you for your support! !