: Five hundred and fifty-eight. Your own brand?

The scorching summer just passed day by day, after a series of transfers and big contracts exploded, the long grass period really came.
Every year, July, August and September is the lowest point of all sports leagues in a year and 12 months. At this time, any sports league dare not hold competitions. At this time, even if it is a swimming competition, injuries or excessive fatigue may even lead to life due to heat. The situation of the crisis is several times that of any other time.
Only national-level competitions can be held at this time, to win glory for the country, injury or something should be done.
From the end of July to mid-August, Liu Ren trained at the Toyota Center. He has learned the technique of getting to the basket and jamming the opponent's defender on his side and then hooking the ball into the basket with the other hand. The next step is Keep practicing the strength of your wrists and fingers. Practice makes perfect.
After three or four days of teaching Liu Ren, O'Neal left, because he really had nothing to teach Liu Ren. He played with his physical talent.
Liu Ren is training every day and occasionally participates in the activities of his endorsement.
Nike’s endorsement has not yet been negotiated, but even so, Liu Ren’s domestic promotion in late August is still going. He and Coca-Cola’s endorsement contract has been renewed, 6 years of 420,000 dollars, which is basically nBa Player endorsements for Coca-Cola have the highest endorsement fee. And there is only one publicity period each year, which is the China Coca-Cola Basketball Summit in August. Coca-Cola spent so much money to use the influence brought by Liu Ren's Chinese identity to compete for market share with Pepsi in China.
Speaking of it, Liu Ren has been very busy since returning to work after a month of rest. Who told him to have nearly a hundred endorsements on him?
There are more than ten people who have clauses and on-site promotion, and more than twenty people who need to set up scenes and take pictures.
He is fortunate that most of the endorsements he signed are purely image endorsements, just use his photo to print on the product or let his image appear in the advertisement.
Although this kind of simple image endorsement has a small amount of money, most of it is more than 100,000 a year. Forty or fifty endorsements combined may not necessarily have a high endorsement fee for Coca-Cola for a year, but it is easy!
You don’t even need to meet with the agents of those brands, you just need to wait for the money to be collected. Of course, there are some like the tavern that has a stake and need to go to the stage, and some like the balance bracelet need to go to the exhibition scene. There is always watching the boys play.
As for Nike, there has been no agreement. According to the news from the little girl, Nike internally must re-sign the contract with Liu Ren, and sent people to appease them not to sign a contract with Under Armour. Liu Ren's contract renewal has great differences.
If there are differences of opinion, it means that there will always be a unified.
On August 16, after Under Armour officially presented Liu Ren with a huge endorsement contract worth $380 million in 10 years, Nike finally couldn't sit still.
The rich man is here!
The little girl received a call from Nike early in the morning and made an appointment to visit their home in the morning.
Then the little sister Linda, who specializes in Liu Ren's affairs, came.
"Hello, Linda, shuddering, getting more and more beautiful, look at our boss, your eyes are almost straight." The little girl joked after seeing Linda.
"Mary, don't make fun of me." Linda blushed habitually.
Liu Ren is speechless to the chick. The chick seems to like to make fun of him lately. Either the big loli has a nice breast, or Abby is in good shape, and occasionally goes out to shop and evaluates young female college students passing by...
Liu Ren took the initiative to say hello: "Linda hasn't been here for a long time, why, you finally can afford to renew the contract?"
"Ah..." Seeing Liu Ren, Linda's face instantly became redder, "No, boss, I have something else to discuss with you today and ask your opinion. Of course we are very Sincerely."
After speaking, Linda looked at Liu Ren with expectant eyes.
On the other side, Liu Ren and the little girl looked at Linda with curious eyes and listened to what she had to say.
"..."
"..."
After a long time...
The atmosphere was a bit awkward, and both sides seemed like big fools.
"Boss, how are you thinking about it? Our sincerity is full!" Linda was a little anxious, but this is the item that Nike has finally won in the faction belonging to her parents and uncle, trying to open up a new section. .
"Well, Linda, you have to tell me what you want to discuss with me!" Liu Ren is about to collapse. This girl is so capable when designing sneakers and doing promotion planning. Why is it time to chat? Just as stupid as that.
"Ah!..." Linda exclaimed again, "I'm sorry I forgot. I am here today on behalf of Nike headquarters to discuss with you to build an independent brand for you, not a separate series, but like air-jordan. Independent brand, your next pair of signature shoes will announce the birth of the new brand. Before you retire, you will have a 3% commission on the sales of the new brand, and you will continue to receive our endorsement fee, and The endorsement contract will be converted to an nBa career contract. The endorsement fee will be the same as your salary given to you by the Lakers next season, and your salary will increase in the future. Of course, if you take the initiative to reduce your salary in nBa, we will keep you lowered The endorsement fee is paid for the previous salary. When your salary exceeds the salary before the salary reduction, we will continue to increase. After you retire, the share of the sub-brand will be increased to the same percent as the share clause of air-Jordan owned by Jordan Fives."
This endorsement condition... Liu Ren thinks that Nike has made it clear that it wants to save the current endorsement fee. In the coming year, Liu Ren will definitely suffer a loss, only 50 million a year, even if he signs a starting salary of 257o next season Wan’s highest contract is only a little higher than Durant’s endorsement fee, which is far from the contract provided by Under Armour, but the new sub-brand can be said to be a lifetime guarantee!
What did Jordan buy from the Bobcat and now the Hornets?
His salary? Endorsement fee?
Come on, Jordan's career salary combined is less than 100 million. He is not an investment expert like a magician. Eight to nine of the things he invests are at a loss.
Jordan's endorsement fee? His endorsement fee was 10 million a year in the 1980s, and less than 50,000 in the 1990s, and these endorsement fees in that era seemed to be as high as the endorsement fees currently provided by Under Armour to Liu Ren!
Can make a lot of money after retirement, even more than when he played basketball, Jordan relies on the share of airjordan!
After Jordan retires, he can get 5% of Airjordan's annual sales. Airjordan has an average annual sales of 2.3 billion in the past eight years. From here, Jordan can get more than 100 million dollars in annual income!
Last season's nBa income was James. The salary of nBa was more than 1.98 million, plus various endorsement fees of more than 440 million, resulting in a total income of 60 million US dollars.
But according to the basketball star section of the Forbes Rich List, Jordan ranked first, whose endorsement income is twice that of James...
Now Nike is under greater pressure. Before, only Adi competed with them. They have always occupied the largest share of basketball shoes.
But now not only has Adi started to work hard, signed some popular new stars, and Under Armour has also emerged, and almost poached Durant, and has already signed the current popular point guard Curry, and Adi also Signing this year's No. 1 pick Downs and Warriors star Randall, the basketball shoe sales market will inevitably move in the direction of a tripartite.
The most embarrassing thing for Nike now is their existing brand and the sales market has become saturated. Not everyone is willing to buy new Nike shoes every year. Some have bought a pair of Nike or aIR other series of sneakers. Would not buy a second pair of the same series.
And after Under Armour's new brand suddenly appeared, and after Adi wanted to occupy the basketball shoe market again, they produced many new sneakers, which gave Nike a huge impact.
Thanks to Nike, James and Kobe, the two great gods support, otherwise their life will be really difficult.
But even if James is already 30 years old, Kobe is about to retire, and the sponsorship contract of more than 20,000 yuan for Durant in the previous two years seems to be ineffective. He is not the kind that can sell sneakers. Player, matching his endorsement fee just doesn't want Under Armour to poach him.
So when James is about to age and Kobe will retire within two years, renewing Liu Ren is something that Nike executives do not consider.
But how to renew the contract is an artistic job.
The simplest one is that they will give as much as Under Armour gives.
But this kind of passiveness fell short, so Linda’s uncle, who is also the head of Nike in North America, was also a branch of the Knight family that established the air-Jordan sub-brand for Jordan. Just like creating a sub-brand for Jordan, build a sub-brand for Liu Ren!
Nike executives passed the decision after discussion, and they believe that Liu Ren’s endorsement fee as a player will save a lot of money. Let’s see Durant’s salary next season is 190,000, but if the endorsement fee is Get it in full, just over 240,000.
And Liu Ren's salary in the next two years will not reach the average annual terror endorsement fee of 380,000 yuan provided by Under Armour. It will be many years before it will rise to that point. It can save a lot of money temporarily.
Feeling the expectant gaze of the freckles girl, Liu Ren glanced at the chick, who gave Liu Ren a look.
Liu Ren blinked and said that he had received it, and said to Linda: "Mary is going to discuss with Irene, let's have something to eat, Linda, have you come so early and haven't had breakfast yet? Are you hungry? Today Xiao Ai plans to Make sushi, do you want to try it together?"
Linda blushed when she talked to Liu Ren, but this was Liu Ren's invitation!
Linda quickly nodded: "Yeah, Xiao Ai's food is so great, I eat a lot every time I come."
Liu Ren took Linda to find the big Lolita to eat, and the little girl found Monica and discussed it.
"Nike's conditions are here, you see, there is no problem, right? This condition is also great! It seems to be rushing to give us money." The little girl still felt a little weird.
Monica thought for a while and said, "I don't think they are stupid. We have to take risks if we do this."
The little girl asked strangely: "Are we not involved in investment?"
Monica replied:
It’s not here, but the endorsement fee. Next season’s boss salary will be 50,000~EbookFREE.me~ which means the endorsement fee will be 50,000, which can be said to be cheap enough to look like The endorsement fee that is generally robbed, next year we will renew the contract with the Lakers and we can only get 2.57 million at most. This is too far from the endorsement fee given by Under Armour, and the shoe sales share, this situation is hard to say, 100% Third... It seems very tempting, but it is difficult to reach the current sales situation of air-Jordan within a short period of time. The main reason is that the number of products is too small. Air-Jordan has accumulated more than 30 years. There are several styles of sneakers, as well as the signature shoes of Anthony and Wade so many stars. Even if we have our own sub-brand, we will only sell three pairs of shoes."
It is easier to see the way if you think about it with one more person! The little girl also reacted immediately: "So, if Aren’s sub-brand sales are not good, we will not be able to allocate any money at all. We will have to bear the impact of the failure of Nike’s new strategy and take less than 10 million yuan in endorsement fees. ! However, if you want to have greater returns, there are certain risks, and they are not excessive. The risk we have to bear is only millions of dollars a year. If it succeeds, or even a few years later Only then will we succeed, but at that time the share we can get will be completely incomparable with the current endorsement fee. If the sales can reach half of air-Jordan, we can get 3% of the sales promotion and achieve 3ooo Ten thousand!"
"Yes," Monica nodded: "I think it's totally acceptable. The idea they gave is very beautiful. It's really as sincere as Linda said. And I think Nike has created a The new air-jordan has a great chance of success!"
"Then accept it!"
"Accept it!"
Please remember the domain name of this book's first publication:. Three heads of mobile version read the URL: