: 595. Pioneer of "Bankruptcy"

On November 24, 2015, Nike and Liu Ren jointly held a press conference in Los Angeles to announce the official establishment of their new brand air-boss! Air-boss I and II air-boss boots will go on sale on December 24, 2015 and February 10, 2016!
At first, people thought that Liu Ren was going to announce the launch date of the third pair of signature shoes. This was the case for the first two years, but the first two years were announced in early January. WW.
But after knowing that Nike established a new brand for Liu Ren, the entire sports world is boiling!
The second athlete in the entire history of sports to enjoy such treatment!
It doesn't count as Li Ning who opened his own sports goods company. Liu Ren is the second athlete in the entire sports history to have a sports brand giant build a new brand for him!
There was only Michael Jordan before, and Liu Ren was second!
Although Nike has many series, this independent sub-brand is the second one!
In this era of information explosion, the Internet exploded in an instant.
"This is too much confidence in the boss! They think the boss will become the second Michael Jordan?" Even the Lakers fans felt incredible.
"You are not right. From the perspective of sneaker sales, the boss is already at the Jordan level. With only two pairs of signature shoes, he helped Nike sell nearly two million pairs of shoes last season! Not only that, but also by the way. Let Kobe’s sneaker sales almost double in two years! You know that Kobe’s sneaker sales have been declining since 11, but they have been soaring since the 13-14 season."
"I'm going to buy a few pairs of boss's only two pairs of shoes in Nike. According to Nike will suspend the production of old sneakers in about 5 years. They estimate that it will be two years after the number of new brand sneakers from Boss increases. These two pairs of shoes will be out of print, and they will be snapped up once a year or two like squeezing toothpaste. They have done this kind of thing too many times. I think I'd better buy a few pairs and keep them."
"Yes, maybe it will be auctioned in ten years."
"I want to buy..."
"..."
"..."
Sure enough, as Linda expected, when the news of the new brand was announced, the two previous sneakers were almost out of stock within a day!
In this regard, Liu Ren said that Nike's non-discount promotion is indeed doing well, and then the first new brand boots will not worry about sales.
The reason is very simple, just like the air-jordan generation boots are no longer available, they can only go to auctions or go to collectors to buy them at high prices. The air-boss generation does not have to think that this will be the case in the future.
As for the quality of Liu Ren's new brand... it is not the fans' consideration at all.
Although it is a new brand, it is still the Nike brand like air-jordan. The craftsmanship, technology and materials used are the same as those of Nike. Even the shape design is still in charge of the Nike designer, but the logo is changed. That's it.
...
...
On December 25th, on the morning of the Lakers and Trail Blazers game day, Liu Ren came to Toyota Center.
As before, 300 blue shots, 50 free throws and five positions outside the three-point line.
But it felt a little weird to cast Liu Ren. Looking back, there were several people staring at him.
"What are you doing?" Liu Ren looked at them and felt like he wanted to be stared at by a group of wolves.
"Ah... it's okay, boss, you keep practicing, don't worry about us."
Liu Ren felt weird and continued to shoot.
After a basket of was thrown, Liu Rengang was about to pick up the ball, and found that this kid, LaVine, was coming over directly pushing a basket of balls.
"Boss, you continue to shoot, I'll help you pick it up." After finishing LaVine, he went to pick up the ball.
"..."
It was the first time that Liu Ren discovered that LaVine was so diligent without kicking!
This training feels a bit awkward!
It took Liu Ren half an hour to finish the pre-training preparations. Liu Rengang was going to get the towel, and Antetokounmpo had already passed the towel over.
"..."
Liu Ren held the towel for a while and was speechless, and then just wiped his sweat and sat on the bench by the training court, Whiteside decisively offered Gatorade.
"..."
The corners of Liu Ren's mouth twitched, and he didn't expect that Whiteside was also such a person.
"Let's talk about it, what do you want to do?" Liu Ren of course guessed that these three ill-intentioned guys would certainly not be so diligent.
"Boss, we are brothers." Lavin ignored Liu Ren's sweat and hooked Liu Ren's shoulder directly.
"No." Liu Ren answered decisively.
"Too much! Boss! I treat you as a brother, but you don't treat me as a brother!" Lavin looked like an aggrieved little daughter-in-law.
"You are too much! I treat you as a son, but you treat me as a brother!"
"..." Lavin was completely speechless.
"Okay, just say something." Liu Ren stopped joking.
"Boss, what do you think of me?" LaVine instantly recovered his nature.
"Very good, in two years, maybe I can make the All-Star." Liu Ren tells the truth, meaning that it will take LaVine at least two years to reach the league's first-line level, almost until the rookie's final year ends before signing a new contract. Although there are super geniuses like Wall, Irving, and Lillard who quickly became first-line point guards in the second year, they are still a minority. LaVine is talented, but the level of development is far behind Irving and others. LaVine even Neither is the core of U. In college, he averaged only 9 points per game. Entering the NBA is pure talent.
"Then boss, do you want to consider signing me? It seems that your sneaker brand hasn't signed a spokesperson yet, right." LaVine said his purpose.
"This is no way. Nike won't let people go. They are not blind." Liu Ren gave LaVine a white look. Nike is already preparing to train LaVine as Kobe's successor. After LaVine stands up in the NBA, he will definitely There are top endorsements, and LaVine is a member of Nike's potential star team. Nike has the right to match. It is even more unlikely that Liu Ren will let Linda go digging for his own people. He will raise the price for his own people.
The most important thing is that the newly established subsidiary of air-boss has no money at all. It will have to wait until Liu Ren’s generation of boots is sold before he has the money to sign the star. After all, the company is independent and independent, except for Liu Ren in Nike. The head office takes the endorsement fee that matches the salary of the game, and Linda pays the other side.
Of course, there are exceptions. If Liu Ren or Linda dig out popular superstars from other big brands, Nike will help pay out the endorsement fee for the first year.
Moreover, Liu Ren won't have too many brand spokespersons, at most three or four, otherwise he can't afford it, and he won't be expensive.
Just like air-jordan, air-jordan has only four spokespersons, formerly Anthony, Paul, Wade, and Ray Allen.
Now Wade has left Nike, Ray Allen has retired, and after the newly signed Griffin, there are only three spokespersons.
And only Anthony and Paul have personal signature shoes. The previous Wade only issued pe. Without signature shoes, Griffin is not to mention it. Big shoes are hard to sell. Howard's shoes were in Adi at his peak. Can't sell it.
The entire NBA has signature shoes in the early ten.
"No! I still want to share your brand's sneakers with the boss! Boss, I am your player, did you just abandon me like that."
"Don't be disgusting, say what you feel."
"Nike's hook is so ugly, I want to wear sneakers with your dunk action, I will dunk like that in the future, maybe people will think that it is my brand."
"roll!"
LaVine said he was injured.
"What about me, boss, about me! My two-year contract with Adi has just expired." Antetokounmpo looked eager to see. His endorsement contract with Adi is 1.6 million for two years. He just came to the Lakers. He immediately got this endorsement when he moved to the Xiaoniu management company. At that time, he felt very pleasantly surprised. To know that many players like him have the potential to sell, the early endorsement fee is almost two to three million a year, but with Getting stronger, this endorsement seems too cheap.
"I plan to give you 5 million a year endorsement contract and sign you for ten years." Liu Ren replied.
Antetokounmpo was pleasantly surprised in an instant. The endorsement fee of Anthony, Paul and others was only six or seven million a year. Before Durant signed the new contract that was regarded as the poison contract that Under Armour fed Nike, The endorsement fee is only 50 million for 7 years. For a large player, Antetokounmpo thinks that the endorsement fee of 5 million is already very pleasant!
You know, NBA has close to 450 players, of which 70%, that is, about 300 people have endorsement contracts with sneaker brands, but about 200 of them are signed once a year in commodity contracts, that is, how many The endorsement fee is less than 10,000 to 100,000, and the shoes worn in each game are given by the endorsement brand, and no other brand can be worn.
Of the remaining 100 people, 70 are so-called potential star groups, that is, cash endorsements. The money they can get is between 150,000 and 500,000, but there are reward agreements, such as entering All-Stars, getting mvp, fmvp, all have high bonuses.
The remaining 30 people are really able to get big money. Nearly 20 of them are celebrity endorsements, with an endorsement fee of more than 3 million yuan, but no signature shoes, but there are also reward terms, specific negotiations on the amount, and endorsement promotion in summer , Can accumulate popularity, but often go to second and third-tier cities in the world.
The last ten or so individuals are standing at the top of the pyramid. They have signature shoes and become the facade of the brand. They do the publicity of the top cities in the world every year, promote popularity, and treat them as real superstars.
If you get 5 million a year's endorsement fee, it means Antetokounmpo has become the most popular player among NBA players! How can Antetokounmpo be unhappy?
"Boss, when will we sign?" Antetokounmpo exploded with excitement.
"I want to sign you too, but I'm afraid that the boss of your agency will kill me." Liu Ren showed a weird smile.
"Boss? Mary? Boss, Mary won't let me sign your sneakers? No! I remember I didn't offend the boss, or did I do something wrong?" Antetokounmpo felt cold in his vest and offended his agent. It's not a good thing, especially for European players like them.
"Want to know?" Liu Ren continued to smirk.
"Well, boss, tell me, I'll apologize to Mary, and I will definitely try to make the boss's wife forgive me." Antetokounmpo prepared to go to the battlefield.
The chicks in the company are all the kind of strong female temperaments who talk about the same, which puts a lot of pressure on the young people under the banner.
"Well, you go and apologize. Mary is talking with Adidas about your contract extension. It seems to be 70 million for 7 years. Tell her that you want to take 5 million for a year. She will definitely be angry. You can just apologize. Up."
"I know the boss, I immediately call mary to apologize..."
Antetokounmpo stopped his voice suddenly and looked at Liu Ren with a look of surprise turned into ecstasy.
"..."
Antetokounmpo seemed to be caught in an evil spirit, smirking and froze there.
With 10 million speech fees in the 1st year, European basketball players have never received such a large endorsement contract!
Antetokounmpo will soon become the first European basketball player in endorsements!
In fact, Liu Ren knows that in the little girl’s agency, apart from his accident, Antetokounmpo will be the most profitable in the future. Originally, Antetokounmpo will get the five-year-old Bucks in advance this summer. 130 million renewal commitment!
Players including LaVine, Whiteside, and Green can’t keep up with the value of Antetokounmpo in the future. Antetokounmpo’s future will be the same as Liu Ren’s rush to the league’s first man, and LaVine can’t keep up. Antetokounmpo's talent.
But also for this reason, the Lakers can't keep Antetokounmpo, because Liu Ren is already there.
The two are only two years old, and the Lakers simply cannot keep their peak periods like Kobe and O'Neal, they can only choose to choose.
And Liu Ren is already an mvp and a player chosen by the Lakers. His popularity is not comparable to that of Antetokounmpo, but Liu Ren will naturally remain.
There was only one Whiteside who waited until the flowers were gone and finally it was his turn.
The Lakers came to Liu Ren and wanted to join Liu Ren’s banner. The others were not as long as Kobe and Gasol had endorsement contracts, and they had endorsement contracts before they retired. Those who have been potential stars for countless years, such as Korver, and others such as McCollum and others, who have the potential and strength without these three, know that they can only endorse with one or two million in cash.
Whiteside...center...
O'Neal's sneakers can't be sold!
Power forwards and centers can hardly sell sneakers, so only two or three of them have signed shoes in the center position in the past 20 years. Therefore, although Whiteside has become more and more popular, he has signed the three-year-old Adi and I didn't talk about renewing the contract with the little girl, obviously I wanted to be the same as when I gave up Howard two years ago, when the Whiteside contract expires.
However, Liu Ren is still preparing to sign Whiteside, of course, the contract is not big, like Green, 30 million in 7 years.
Of course his own players have to be signed! The 20% commission and signing fee of commercial income are the bulk of the broker's income, okay!
And Whiteside’s popularity is not low. Liu Ren gave Linda the name of Whiteside’s spokesperson right from the beginning. Linda has no objection to this. He can recruit superstar-level players from Adi, the head office There will be responsible for paying this part of the money. If the new brand sells well in the first year, this money does not matter at all. If the sales are not good, it will directly declare bankruptcy and re-incorporate it into Nike. It does not matter to Linda. What she has to do is to promote Liu Ren's new sneakers in the next few months. It is also a good way to advertise from Adi.
"Hassan, your new endorsement contract has been finalized. Like Drummond, it will cost 30 million in 7 years. If you agree, I will call mary. In the afternoon, she will bring someone from Nike to sign the contract."
"it is good."
The answer is really simple and concise, Liu Renza feels so unhappy?
"Hassan, I want to drink water."
"Get it yourself."
"...Damn! You guys who see money openly!"
...
...
In the afternoon, Whiteside was very happy to sign a new endorsement contract with Linda. This contract is a star endorsement, which means that from next year’s off season, he will, like Green, go outside the United States for publicity. Of course, the locals in the United States still have to live there. Even his 1.2 million one-year endorsement fees had a lot of activities, but they were all in California.
At 7pm, Staples Center, the Lakers' 13th game of the season, the home game against the Portland Trail Blazers will soon begin.
Lillard...
Liu Ren looked at the arrogant point guard, now really alone.
In the previous two seasons, the Blazers' starting five kings are invincible in the league. Looking at the starting line alone, their scoring, rebounding, defense, and efficiency in all aspects are at the forefront of the league, and most of them are even ranked first!
But one summer, the situation changed suddenly, and the five starters went straight to four. If Lillard didn't choose to renew his contract in advance, the Blazers thought he had to go too and were ready to send him to the Rockets.
But now Lillard really regrets the contract renewal, it is better to go to the Rockets.
In Liu Ren’s memory, even if the Blazers lost four starters, this year is still good, because McCollum was originally up this year, and Lillard's backcourt double guns averaged nearly 50 points and more than 10 times per game. Assists, stupefied is to lead the Blazers throughout the season without falling out of the top eight in the West.
But in this time and space, McCollum was dug into the Lakers by Liu Ren. The Trail Blazers had previously given potential shooting guard Will Button to the Nuggets. They only had Alan Crabbe on the shooting guard, and Crabbe was a player. Substitutes are still possible, averaging 8 points per game last season.
However, there is still a big gap between Crabbe and the starting lineup, so the off-season Trail Blazers can only use 30 million in three years to dig out Gerald Henderson from the Hornets.
The Hornets had Courtney Lee and Mike Scott from the Lakers. Henderson, who was regarded as the core of the future but had not made much progress, was abandoned.
It will take another 10 million a year to pick up players who can't be helped by others. It can be seen how desperate the Blazers have just been this summer, and how desperate Lillard is now.
It's been almost a month since the season, and we can almost see the strength of each team.
In the West, the Warriors have won 14 consecutive victories and have yet to lose. The Lakers have won 12 consecutive victories and are unbeaten. They are second in the West. The Spurs rank third in the West with 11 wins and 2 losses, and the Thunder have 10 wins. 4 losses ranked fourth in the West. The Clippers ranked fifth in the West with 11 wins and 3 losses. The Clippers are always so sad. The Warriors and Lakers occupy the top four positions. No matter how well they play, they are ranked at most. Fifth, these five teams have won more than 10 wins. The Pelicans, Grizzlies, and Rockets occupy the remaining three top eight positions.
The Rockets have only 7 wins and 6 losses so far, which is really shocking. The big Big Three has been pitted!
The Blazers and Mavericks are tied for ninth with 7 wins and 7 losses, and are ready to attack the Rockets' eighth position.
From staying in the top three in the West last season, to this year's winning percentage will be 50%, the Blazers have completely fallen.
Even the Blazers’ own fans don’t see what the team can do this year.
However, there is one person who is after all the man whose personality Kobe says most resembles him.
Damir Lillard!
Lillard, who was initially discouraged, saw Liu Ren, and his fighting spirit regained in an instant!
Originally, seeing the expressions of the Trail Blazers players encountering the Lakers game before the game, Liu Ren didn't have much expectations for this game, thinking that he would surely defeat the broken team in twos or twos.
But when Liu Ren saw Lillard's warlike eyes, he immediately became excited again.
Both sides submit the starting lineup list.
Clarkson, McCollum, Liu Ren, Gasol, and Monroe started for the Lakers.
Kobe did what he said, and began to join the ranks of the rotation, today is Kobe, Green, Whiteside, Antetokounmpo.
Henry and Black were called back to guard the drinking fountain.
But even if the Lakers let the three major starters wear suits, Trailblazers head coach Stotts still envy and hate.
D'Antoni is really dead. He has been cursed hundreds of times a year by his opponent’s coach. He is still alive. The more he lives, the more comfortable he is. The coach’s value is also rising. Some people are beginning to predict that the Lakers will give him a contract extension. What a contract.
But my family knows that D'Antoni's current goal is the current season.
The Blazers' starting lineup can be described as shabby compared to last season.
Lillard, Henderson, Aminu, Ed Davis, Chris Kaman.
This lineup is simply miserable!
Except for Lillard, all players have been abandoned by other teams.
Henderson and Ed Davis are okay ~EbookFREE.me~ because they want a bigger contract. The original team was unwilling to give it. The Blazers were willing to give it, and they came. They were average starters. .
And Aminu and Kaman, these two people have almost no team to want!
Kaman is a player of the 03 golden generation and has now entered his 13th season. As an ordinary star-level player, he can play for more than 10 years, which is already very good, but at the age of 33, he is really not good enough. But this is already the best center for the Trail Blazers.
Aminu, the No. 8 Parallel Show in 2010, is often compared with Hayward, Paul George, Bradley, Bledsoe and others who were selected after him. Without these people, he Not many people will mention this No. 8 show, but the rookie talent exploded in 2010, with Wall, Cousins, and Monroe ahead of him. There are seven or eight players with All-Star potential in this rookie year. His No. 8 show is particularly eye-catching in it.
Even if the Lakers did not come up with the strongest lineup, or even five starts and four rotations, they are crushed compared to the Blazers! This season is the first year of the new broadcast agreement. The number of live broadcasts of each team has skyrocketed. This season, the Lakers have broadcast more than 60 games on major TV stations in the United States, and domestic and European live broadcasts of the regular season. However, this game was stunned because, except for Time Warner’s local live broadcast in California, there was no national-level TV station that broadcasted the game. Since the domestic side did not broadcast the game in the early morning, it can be seen that the game is really at all. Can not attract the attention of fans.
It is obvious whether the game is broadcast live in the United States, the number of live cameras can be seen, and the players naturally found out.
"Ignore me, everyone ignores me!" Lillard found a new reason to motivate himself.